Farmdeals

•Providing strategic direction and overseeing all aspects of the company's operations, driving revenue growth and market expansion.
•Leading the development and implementation of innovative technologies to streamline processes and enhance efficiency.
•	Cultivating strategic partnerships with key stakeholders including farmers, suppliers, distributors, and investors to support business objectives.
•Directing financial management, budgeting, and forecasting to ensure sustainable growth and profitability.
•Fostering a culture of innovation, collaboration, and excellence, empowering employees to achieve their full potential and deliver exceptional results

Chief Executive Officer

Agriconnect

Head of Events

●	Responsible for delivering marketing strategy and brand growth of Agriconnects's multi-million portfolio
●	Lead cross-functional team through product development lifecycle and strategic planning 
●	Directed and launched two events British Farming Awards and CropTec Show for new market expansion
●	Creation and implementation of new digital multimedia platforms
●	Creation, implementation and evaluation of commercial and events' marketing strategy to achieve customer acquisition both B2B & B2C, targets and increase market share.
●	Key member of the senior management team to help develop AgriBriefing's strategic objectives to grow product portfolio.
●	Direct strategic support for senior leadership, providing detailed analysis for new business
●	Developing & launching new multimedia media platforms to increase revenue and lead generation to the business - including Webinars, Podcasts, Apps and Digital events and product platforms
●	Brand development 
●	Expertly manage marketing budgets 
●	Partner with sales representatives during customer consultations to build customer relations to bring in revenue.
●	Manage commercial and event sales marketing strategy to deliver sponsorship and exhibition revenues 
●	Use multi-channel marketing techniques to deliver delegate, sales and other commercial targets (Content marketing, Digital, Email, social media, SEO, PPC and Direct Marketing).
●	Audience development & profiling - CRM and lead generation, segmentation, customer engagement and automated marketing.
●	Conduct Market research 
●	Leverage industry trends and competitive analyses to improve customer relationship-building.
●	Monitor and evaluate campaign success delivered on time and to budget.
●	Referral marketing - Utilising data, event attendees, social media influencers, speakers and exhibitors to promote attendance at events and engagement in marketing campaigns.
●	Creation of post-event and campaign analysis reports which measure sales and marketing effectiveness

Head of Event & Commercial Marketing

Trans Continental Group Ltd

•	Planning, creation and organisation of all marketing literature
•	To help build and strengthen brand awareness ensuring consistency in all materials produced.
•	Design, create and write all editorial copy for advertisements in all related trade press.
•	Work closely with the design department to brief and create all marketing materials, advise on product photography and best use for direct marketing materials, proof reading and product copy.
•	Organisation of Trade Shows and Exhibitions
•	Development and maintenance of company website
•	Creation and maintenance of contact databases
•	All aspects of Email Marketing using the Dotmailer Package / Social Media-Twitter/ Facebook
•	Planning and organisation of marketing materials for Trade Shows and Exhibitions, including website design and product placement.
•	Data analysis to inform Key Performance Indicators and income generation
•	Day-to-day running of the marketing department to include all administration duties
•	Monitor and report sales figures to company directors
•	Set up and maintenance of the company CRM system to be able to use for marketing campaigns, event invites and the use of the CRM reporting system to measure the success of marketing campaigns.

Marketing & Sales Coordinator

Child Action Northwest

•	Development and delivery of all Mix media Sessions
•	Develop and establish the delivery framework for the project to include session plans, session outcomes, and AQA accreditation framework, develop systems and procedures in the form of programme documentation to aid the development and growth of the project.
•	To identify new opportunities, to develop the service, both geographically and service offering and to achieve and contribute towards developing a sustainable service. 
•	Responsibility for developing and maintaining a range of marketing materials and marketing initiatives to promote the service to service users, funders and commissioners. 
•	Be aware of service targets and outcomes to ensure that the project makes a positive contribution to achieving them.
•	Monitor and maintain standards of work to ensure appropriate quality assurance by undertaking feedback from service users and commissioners 
•	Maintain and develop external relationships with commissioners, funding bodies, agencies and existing customers via meetings, telephone calls and emails.
•	Carry out day-to-day administration in support of delivering the project and procedures, assist in the preparation of funding returns and project monitoring and evaluation reports to funders and commissioners. 
•	Represent CANWe Solutions at meetings, conferences and exhibitions as required. 
•	Create advertisement/ marketing materials for volunteer recruitment.
•	Review applications/ interview potential volunteers.
•	Create and Implement HR/best practice procedures for volunteer recruitment ensuring all relevant HR paperwork is complete.
•	Identify training needs of volunteers.
•	Management of Youth Justice Service volunteers.

Volunteer Recruitment & Business Development Coordinator

Subway

•	Co-ordinating and organising promotional and local sponsorship events
•	Planning and overseeing marketing literature
•	Setting up and analysis of POS for stores to establish requirements
•	Data analysis to inform Key Performance Indicators and income generation
•	On-Line marketing Eblasts/Websites/Databases
•	Liaison with external agencies and companies including key partners to promote the company
•	Maintaining and building relationships with businesses to maximise employer engagement 
•	Organising and managing promotional activities
•	Managing promotional teams
•	Set up promotional plans for teams, creating promotional items
•	Use of SWOT analysis to maximise potential within the organisation
•	Through organised promotional activity, increased store sales by 13% 
•	Organising corporate and charitable events

Marketing & Events Coordinator

As CEO of Farmdeals, my leadership is characterised by strategic innovation and a commitment to fostering partnerships that drive revenue growth. With a focus on leveraging technology to enhance efficiency, I'm dedicated to driving the company towards market expansion and sustainable profitability. Our teams success in cultivating relationships with key stakeholders, from farmers to investors, underlines our collaborative approach to achieving business objectives.

Drawing on a rich background in event and commercial marketing, I've honed skills in growth marketing and B2C e-commerce, which have been instrumental in my role at Farmdeals. This experience, coupled with a knack for driving operational excellence and market share increase, has equipped me to inspire my team towards executing strategies that optimize customer engagement and satisfaction, ensuring we are always at the forefront of innovation and excellence in the agri-business sector.

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