Nicholas Mason's Linkedin Analytics

Hello! Thanks for stopping by. Let's try to compress 15 years of career antics into a bite-sized nugget, shall we? My career path has been fuelled by the desire to decode the endlessly intriguing human brain. Via advertising, media, brand/client-side roles, and entrepreneurship. Afterall, advertising is the best funded social science on the planet. The through line of this all is the conscious intent of gaining a 360-degree view of what growth actually entails. Over the last decade I’ve doubled down on ‘the science of silliness’ aka human decision-making (behavioural science). This journey has not only pivoted my career direction, but also enhanced my cocktail party chat. Today, I stand as a 360-degree marketer, behavioural science enthusiast and lover of GenAI; determined to disrupt the norm. I’ve grown the worlds largest brands market share, ran GTM’s for challengers, been a part of 1 exit and 1 failure (learned a lot more from this) and helped thriving startups achieve overwhelm, through the new business I've secured them. Myriad referrals available, 16 of them are publicly available here on my profile. I hold dual citizenship, embracing the warmth of Australian sunshine and the British penchant for rain.