Nicholas Mason's Linkedin Analytics

Right, let’s have a crack at distilling 15 years of career antics. Aussie-Brit behavioural marketing strategist and commercial leader, based in Sydney. Born in Byron Bay. Lucky enough to have worked in Sydney, London & Amsterdam. Mum was a homeopath. Dad built ads. The apple didn't fall far. I bridge impact-focused businesses with their audiences. Allergic to corporate fluff. Behavioural science is my lens. The numbers back this up: Organisations that leverage consumer behaviour data to generate insights; outperform their competitors by 85% in sales growth (Microsoft 2023). Burning Man taught me connection. Psychology showed me choice. I match big ideas with seamless, hands-dirty execution. My work: Help bold brands shape tomorrow. Make the complex clear. Drive results. Currently partnering with businesses seeking real change. I go violently beyond job descriptions. Behavioural science guides strategy. Purpose drives profit. Commercial sense brings it home.