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Hi, I'm Nicholas Robb. Award-winning designer | Stoic Solopreneur | World's worst employee 🤣 I escaped a series of sucky, underpaid 9-5s and turned my sidehustle into a multi 6-figure design business, which I run from my garden on a 3 day workweek. I did this by creating systems to automate the fundamentals of freelancing, so I can spend more time enjoying my life. Now, I share proven systems I use every day in Design Hero, which frustrated freelancers can use to redesign their lives and build a solo business that puts life first. But first, an admission... I'm almost embarrassed to admit this here: For 10 years+ my side hustle made almost no money. Before Design Hero took off, I was trapped, underpaid and undervalued in 9-5 jobs, I had no control over my own time. Been there, done that, had the heart-attack. So I spent over £10k on courses and coaching ↙ And it worked. Sort of... Every guru tells you how to grow a 6 figure business. but what they don't want to tell you is what happens AFTER... coaching helped me make more money. but when I hit my first £10k month I was miserable. I was totally burned out. I fell into the trap of chasing money, because I followed all the common advice online: Everyone online tells you to do more: more hacks, more ads, more apps, more AI, more whatever the latest shiny object is… The problem? Most freelancers are measuring their success by revenue. Your revenue means nothing! Tell me how much spare time you have, and what you do with your spare time. finally: Now you have a picture of your success in life. if I could go back, here's what I'd tell myself: "Life is short, then you die." It's time to start putting life first: If you started a business for freedom, Then what you actually want is a lifestyle business. If you want to grow a lifestyle business (without the burnout) then you have to think differently. If you do the same things as everyone else, the only way to get ahead is to work harder. Remember our goal is to earn "enough", and work less. What you need is simple systems to automate your business and multiply your growth, without just putting in more time. My mission is to help frantic freelancers to design their lifestyle first, then build a 6 figure business around it, without the burnout. So now I share the systems & strategies I used to redesign my ideal lifestyle & grow a 6 figure business that puts life first.
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