The Möbius Agency

Director of Brand & Content Marketing

Tolani Hotels

Leading the development of the Tolani Hotels brand.

Director of Brand Marketing

Nick Day - Independent Brand Strategy & Marketing Consultancy

Supporting hospitality (and other) brands to gain a clearer idea of the ideal path forwards for their business so that they deliver the best services to their ideal target customer and communicate this in a way that drives desire.

Independent Brand and Marketing Consultant

Siam@Siam Design Hotels & Resorts

Corporate Marketing Manager

GOCO Hospitality

Strategy – Formulate marketing communications strategies at both the corporate and property levels.
Content Marketing – Develop content marketing strategy and plan, create numerous research and thought-leader-style articles. 
Public Relations – Build relationships with journalists and generate media coverage at both the corporate and property levels.
Digital Marketing – Use CMS system to regularly update website with fresh content. Ensure website is optimised for ranking on search engines (SEO).
Social Media Marketing – Implemente the latest social media tactics to ensure significant growth in reach and follower numbers, achieving targets, on Facebook, Instagram, Twitter and LinkedIn.
Email Marketing – Produce content for and send out email newsletters and EDMs to maintain regular communications with existing company contacts.
Events – Research and prepare content for CEO for regular conference speaking engagements.
Business Development – Support proposal creation.
Client Work – Worked on spa and wellness retreat concept documents. Work with pre-opening team on marketing strategies and spa menu development.

Marketing Communications Manager

QUO Global

I built the image of QUO among senior executives and influencers in the hotel and travel sector as the global leader in the field of hospitality and travel branding through a comprehensive, multi-channel communications strategy, including public and media relations, as well as content, event and digital marketing.

Strategy – Created comprehensive, multi-channel international marketing strategy for the whole company.
Content Marketing – Created in-house magazine highlighting company’s thought leadership. Developed in-depth report that achieved top rank in Google search results page.
Public Relations – Doubled size of media contacts list and achieved significant media coverage of company news.
Digital Marketing – Oversaw launch of new website. Used CMS system to regularly update website with fresh content. Ensured website was optimized for ranking on search engines (SEO).
Social Media Marketing – Reactivated company’s dormant social media channels and built social media audience through regular posting of engaging content. Created industry lists to follow and engage in online discussions of key topics.
Email Marketing – Produced content for and sent out email newsletter to maintain regular communications with existing company contacts.
Events – Managed sponsorship of key hospitality industry conferences to gain speaking slots and build thought-leadership for the company among senior executives in the hotel and travel sector.
Internal Communications – Created monthly internal newsletter to keep all staff in five countries up-to-date on latest company activities.
Business Development – Created various sales and marketing collateral and supported the creation of proposal presentations for potential clients.
Client Work – Created social media guidelines for Deutsche Hospitality, Germany’s largest hotel management company. Created a communications plan for STX, one of Singapore’s leading landscape architecture firms.

Senior Communications Manager

dwp | design worldwide partnership

Developed and implemented an integrated marketing strategy communicating the architectural and interior design capabilities of dwp across 10 countries in the Asia Pacific and Middle East regions, as well as numerous target markets, including hospitality, residential, workplace, healthcare and retail. Strategy included public and media relations, email marketing, social media marketing, content creation, website development & SEO. 

Strategy – Drew up integrated marketing plan covering multiple communication channels and business objectives.
Public Relations – Built media contacts list and wrote press releases featuring major business news and projects completions. Obtained regular media coverage.
Digital Marketing – Regularly updated company website with fresh content.
Social Media Marketing – Through publishing of regular social media content, built online followers and communicated key brand messages. Doubled size of LinkedIn followers.
Email Marketing – Sent out email newsletters to ensure regular communications with company contacts.
Internal Communications – Produced monthly internal newsletter to ensure staff in 10 countries were fully aware of the latest company news and activities. Produced weekly email newsletter to provide staff with educational information useful for their daily work.
Business Development – Regularly wrote new case studies for use on company website and in proposals sent to potential new clients.

Group Marketing Manager

Thai European Business Association

Part-time role handling the public relations duties for the Thai European Business Association (TEBA). Coordinated all activities related to the association’s automotive and aerospace committees. Organised meetings, events, business matching, and government policy advocacy. Managed a comprehensive communications plan for the association, including media management, website maintenance, social media management, event management and publications production.

Advocacy – Supported the association with arranging meetings with government officials on behalf of members.
Content Marketing – Produced an in-house magazine featuring the latest information on key industry sectors and economic trends.
Public Relations – Wrote press releases and built relationships with media outlets to obtain media coverage supporting association’s aims.
Events – Supported trade mission to Germany to help Thailand-based automotive manufacturers build business contacts with European buyers. Organised conferences and seminars on issues ranging from the Thai political situation to latest trends in aerospace manufacturing and how to become a supplier to European automotive companies. Coordinated regular working group meetings.
Digital Marketing – Sent out regular email newsletter to contacts base to provide up-to-date information on association activities. Managed social media accounts.

Public Relations Director

EMAG GmbH

Formulated strategies and implemented all marketing communications campaigns for the EMAG Group in the Southeast Asian region in relation to high-precision manufacturing systems. Identified target customers and utilised strategic marketing communications tools to generate qualified leads for the sales team. 

Strategy – Created annual plan for marketing communications for the Southeast Asian region
Content Marketing – Supported the creation of high-value content (Thailand Autobook) in order to build an audience of target customers.
Public Relations – Maintained close relationships with targeted trade media to obtain regular media coverage
Advertising – Purchased and wrote advertorial spots in key media outlets to build the brand image of the company with target customers.
Social Media Marketing – Managed company’s regional social media accounts to build online audience.
Email Marketing – Sent out emails to company’s regional contacts to maintain communications in order to educate them on the benefits of the company’s technology solutions.
Events – Arranged for the company to have prominent representation at important industry events attended by target customers.
Business Development – Built professional network through highly innovative networking strategy.

Marketing Manager - Southeast Asia

Asia Biz Connect Group Co. Ltd.

Managed the editorial department for three magazines: Asia Food Beverage Thailand, Asia Pacific Plant Management and Asia Pacific Metalworking. Developed the overall editorial quality of the magazines, researched and wrote feature articles, as well as motivated my team members to ensure quality, correctness and the meeting of publishing deadlines. Other duties included conference/seminar management, long-term strategic planning and social media management.

Planning – Created annual editorial calendar for the company’s three trade magazines (Asia Pacific Plant Management, Asia Food Beverage Thailand and Asia Pacific Metalworking).
Management – Managed editorial team in order to meet publishing deadlines and create high-quality articles.
Editorial – Sourced, researched, wrote and edited articles on a variety of issues important to the automotive, electronics, electrical appliance, aerospace, food & beverage and general manufacturing sectors. Interviewed senior executives on the latest business and economic trends.
Design – Provided input to design team on design direction.
Social Media Management – Managed a variety of social media accounts on a number of social media channels to build online audience.
Website – Regularly updated website with fresh content.
Events – Supported company’s event attendance in order to build readership and maintain close relationships with important advertisers.

Group Editor

Gain a clear direction on how to bring your brand and marketing to a higher level. 

Experienced in brand and marketing communications strategy development with an always up-to-date knowledge of the latest marketing trends, techniques and best practices

Skilled at: ▪ inbound and content marketing ▪ public & media relations ▪ digital marketing ▪ copy writing & editing ▪ social media management ▪ website optimisation and SEO ▪ lead generation ▪ brand strategy ▪ event management

In-depth knowledge of the branding, hospitality, architecture & interior design, automotive, engineering and media sectors

Alright. Let's talk about the whole interview thing. 💼 While I don't claim to have all the answers, I figured I have a few stories to share...

So, I'm down in Los Angeles volunteering for mock interviews with a group of students. Twelve people. 30 minutes each. And, they're all crushing it. Well-prepared, great technical understanding, structured thinking. Every one of them scored incredibly high on the metrics. 

Of course, I'm hoping they got something out of the experience, but here's where it gets interesting. I'm driving back to LAX, and one of the career counselors reminds me that I not only get to write up feedback but choose the student that I'd "hire".

There's only one problem: I'm in the car trying to make a decision... and I can't tell any of them apart. They just all sort of blended together after a day of back-to-back conversations. Same questions, same experiences, same really solid responses. It was a mental marathon.

When I was in their shoes, I was so focused on my own prep - my big moment - that I didn't really consider the, let's call it, recruiter's dilemma. I was one in a talented line, and it's that much harder than I anticipated to stand out. You think you're being "better", but when everyone is trying to do the same thing, you risk coming across as, well, average.

The other thing that struck me was that I could choose just one. In the real world, that means nine great candidates would get the same generic rejection letter, even though they were all qualified. They just got edged out this time, like a sprinter losing by a fraction of a second.

So, what are the takeaways from this story? 💡 

1. Practice being in the recruiter's shoes. Volunteer to help out your peers or students - they'll benefit from your industry experience, and you'll gain a new level of empathy for what recruiters go through when you're the one being interviewed. I've had to 2-3 interviews a week sometimes, but never the volume those on the frontlines routinely handle.

2. Differentiation matters as much as any technical requirements. Assume there are people smarter than you in the process. If you're a student, someone took the same classes with the same professors. Don't sell yourself short, craft the story of what makes you unique and don't hesitate to share it.

3. Keep moving. I know, you poured your heart and soul into that interview. Learn what you can, and keep moving forward. When I was helping a good friend prep for an interview, he kept worrying about what I'd think if he didn't make the cut after all the work we put into it. The only answer I can come up with: "Congratulations. You got rejected. That's one step closer to getting hired."

So, keep your head up and keep pushing. You've got this. 

And, of course, I hope you all enjoy your week.

Follow me if you want to hear more lessons I've learned along the way. And if you're ready to start your own, check out: https://goo.gle/4cEjWlt

#google #LifeAtGoogle #careers #jobs #interviewing

Nick Day

DO WE "OWN" OUR CUSTOMERS?

We often like to think we “own” our customers. 

That “our” buyers are totes not like “their” buyers. 

Coke vs Pepsi. Coach vs Chanel. Home Depot vs Lowe's. 

But it mostly ain’t so.

This here is a ‘duplication of purchase table’ (gag). 

It shows that brands share customers. A LOT.

AND they do so PREDICTABLY based on how big they are.

F’rinstance, ~90% of buyers of all brands also eat at McDonald’s. 

But only ~20% of any brand’s diners also eat at Hardee’s.

This makes some intuitive sense: McD’s is a huge brand compared to Hardee’s.

But this also flies in the face of long-held beliefs that “my” buyers are different from “your” buyers. In all kinds of categories.

Some lessons:

🔸 Cross-purchase is NORMAL. Get used to it.
🔸 Use a cross-purchase table to gauge sharing in your category.
🔸 Look for deviations from expected sharing — given brands’ sizes.

★ ★ ★

🔸 Get the Irregular Brand Science email at AppliedBrandScience dot com 
🔸 Bring Brand Science training to your whooooole team 




Many CEOs today are overwhelmed by consultants claiming a lack of their particular expertise is what is holding the firm back. Of course, despite many a self-proclaimed thought-leader claim to the contrary, it is rarely the case.
 
To explain by means of a simile borrowed from Benoit Mandelbrot, one might say that an organization is like a ball of thread. From a distance, one can barely see it; it is a point of no dimension according to classic geometry. If you hold the ball in your hand, it becomes three-dimensional. Upon closer inspection, you will find that it is made up by a tangle of three-dimensional fibers. The fibers, in turn, are made up of three-dimensional strands. Eventually, if you look ever closer, you will find that the atoms resolve in an electron microscope, and you will be back to zero-dimensional points again.
 
What is the ball of thread? Is it zero, one, or three dimensions? The answer depends on the point of view – it varies with the observer.
 
A leadership coach will say you suffer from a leadership problem. An agile consultant will claim that you need to become more agile. A strategic management advisor will advise you to reformulate your strategy. The big consultancies will tell you whatever it is you want to hear - and sell you the services accordingly, regardless of whether they are actually needed.
 
Everyone can find their angle and most will. But remember that different forces ultimately will cause the ball to roll.


Here’s to all those single-person marketing teams. I’ve been there. It’s tough.

The reality of the “digital nomad”. 

Mostly not at luxurious hotels. 😃 

Where luxury is a desk, a decent chair and a stable WiFi connection. 

Oh, and decent lighting for those video calls.

The countdown continues ... we will be welcoming travelers from 6 continents in November to Bangkok for the Extraordinary Travel Festival.

This will be gathering of the world's most avid, accomplished, and adventurous travelers over several days of networking & community, amazing & compelling speakers, and exploring the region.

You can join today using code - bangkok - before May 1.

https://lnkd.in/e9__p9hy

Impact of the upcoming solar eclipse on short-term rental occupancy. 

Occupancy increased to 88% and Average Daily Rates up 18.4%.

Via AirDNA.

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