Nick Hussey

FRAHM Jacket

Rugged, stylish and rare men's jackets and coats, with classic British style, for use in varied environments. Hidden performance, real-world fit, easy to care for. 

FRAHM give £10 from every jacket sold to charity and seeks to propagate a more honest, empathic and open-minded attitude online.

Founder

Birl

Advisor to founders Cam & Peter, growth strategies, brand building & mentorship through the difficult early stages of building a business.

Advisor

Helm (formerly The Supper Club)

Member’s club & support network for founders

Member

Nottingham Trent University

Very proud to be asked to virtually mentor final year Fashion management students on entrepreneurialism, mental health and real-world business thinking.
I grew up with Nottingham Trent Uni down the road from me, so it's lovely to go 'back'!

Industry Mentor - Fashion Management

[self-employed]

I have empathy with founder’s tight budgets and pressures. 

I give clear, friendly, jargon free, pragmatic advice & mentorship to online businesses that need to grow.

I'll give you the confidence to pursue your goals, with clarity. It'll be a weight off your mind. I want to help you to enjoy your work, knowing you have the tools to succeed, with or without me - I’m not here to stretch out a consultancy, I’ve my own business to run!

Amongst a wealth of practical business management experience, my specialisms are brand, creative, content, email, social media, public relations and ecommerce. All with a strong affinity for the customer. 

I’m also quite nice.

Brand, Marketing & Ecommerce Consultant

Pure Scooters

Brought in to build a loved brand and provide the best creative tools for marketing across all communications.

Interim head of brand & content

Wild Beer Co

Had a great time helping craft beer hitters Wild Beer Co out with their e-commerce and marketing these last few months. 

They’re in a far better place. Such huge potential. Here’s some headlines. 

Traffic more than doubled. Record traffic figures throughout Christmas. 
Conversion increased 55%.
Email database nearly doubled. 
Website UX audit and major changes instigated. 
Average session time up 80%. 
Page views quadrupled. 
Massive increase in social media activity and engagement, with new more on brand voice. 
Understanding of e-commerce data and KPIs, building them into business thinking. 
Annual marketing calendar, campaign strategy, budgets & targets instigated. 
Clarity of team roles, training and consequent promotion of central player. 
New email approach and template, doubling frequency and increased CTR of emails. 
Review of and changes to PPC. 
Reallocation and increased efficiency of marketing budget. 
Fundamental reworking of paid social media and thus results. 
Identification and ‘pick list’ of long term goals and quick wins to keep growth high. 

Phew. It was fun! ✌️

Interim Head of Marketing

Vulpine urban cycling apparel

I created the world's leading urban cycling apparel brand via outstanding product, brand building, marketing and service.

Stella growth through high-quality innovative product and marketing that shouted (nicely!) across the cycling, style and national press. We excelled at press, PR, social media and content-led email marketing.

Founder & Managing Director

Rokkit

As Executive Producer of Rokkit I oversaw the creation of ultra creative and leftfield music videos and commercials for international clients. My focus was on client relations, particularly major advertising agencies, sales and marketing.

Executive Producer

The Ebeling Group

Brought in to launch major animation studio T.E.G. into Europe, I set up the London office and recruited all staff. I talented spotted and signed a roster of London-based animation talent, and marketed these to advertising agencies alongside major US artists such as MK12, who created the Bond title sequence for Quantum of Solace via our office.

Executive Producer, UK & Europe

Aiming to be kinder in business. Mental Health First Aider.

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