HubSpot

Work with HubSpot Solutions Partners to identify goals and develop plans to scale through retention, new business, and helping current clients grow.

Partner Development Manager

Responsible for building a long term successful strategy for HubSpot channel partners
Have helped partners achieve Diamond and Elite tier status through sales training and co selling efforts
Achieved 120% of 2023 sales goal

Channel Account Manager

AdCellerant

I work to empower both my colleagues and our partner sales teams to first understand and then sell our proprietary software, U.I. Marketing. This digital reporting software delivers best in class digital marketing metrics for Programmatic Display, Geofencing, Local SEO, Organic SEO, Paid Search, Streaming TV, YouTube, Pre-Roll, Email Marketing, Facebook & Instagram, Streaming Audio, Website Development, Programmatic Native, and others. We've created many touchpoints in order to deliver the most thorough sales training in the industry, some of which are: Training videos, certification courses, and sales collateral on our online partner portal. I also plan and deliver weekly webinars and in-person sales training.

Manager of Training

I work with the Adcellerant partners as a resource for all things digital marketing. This includes sales enablement, campaign optimizations, reporting, and general sales strategy. Each day I am participating in sales calls, building proposals, or simply helping identify which digital marketing tools will help our partner's clients achieve their sales/marketing goals.

Partner Success Specialist

Watermark

Educate, sell, and train customers on web design/development, brand development, inbound/outbound marketing, and SEO programs. 
Manage the process for prospecting, proposal negotiation, and winning business
Educate customers on lead generation via marketing automation through partnerships with Hubspot/SharpSpring
Work with team to create, sell, and deliver omni channel marketing strategies both internally and for our clients

Digital Sales Director

Pocket Outdoor Media

Responsible for driving media sales, sponsorships, and marketing partnership revenue across multiple platforms (digital, print, event) for 5 titles and 8 events. Direct team of 8 sales reps.
Lead a culture of solution selling, with innovative, customizable products, supporting $6 million in revenue
Drive continuous improvement with key analytics on sales performance including pipeline development, forecasts, territory analyses, and sales cycle measurement
Prioritize and deliver ongoing sales training to insure consistency in product messaging and effectiveness of sales proposal creation and presentation
Research and implement tools to increase efficiency and improve forecast accuracy, including a multichannel order management system within the CRM

National Endemic Sales Director

CyclingTips Emporium

Sold innovative e-commerce/analytics software (Marketplacer) to clients advertising/selling on CyclingTips Emporium
Hired to conceptualize and grow new business model that integrated product sales with editorial content. Responsible
for educating the market, convincing brands to participate, and managing the success of the partnership.
Utilized a consultative sales approach to grow business from 6 partner brands to more than 100
Managed customer service team, improving partner communication and execution of deliverables
Grew revenue from digital advertising in the Rocky Mountain territory by 20%

E-Commerce Business Development

La Sportiva

Responsible for footwear and apparel sales, managing a P&L of $40 million gross revenue. Managed 6 customer service reps and 12 independent sales reps.
Implemented new forecasting software, resulting in significant savings with improved inventory management
Increased revenue by 30% with a new sales rep tracking and accountability process
Developed education program for sales staff working at key accounts, driving the brand to a top seller at REI
Started an internal technical sales rep program to better educate our dealer channel and increase sales

Sales Manager

Yeti Cycles

Responsible for bicycle and soft goods sales, managing a P&L of $20 million gross revenue and a team of 3 inside sales reps and 12 independent reps.
Revamped the distribution channel structure, resulting in 40% sales revenue growth year-over-year
Restructured the sales team to include new positions for educating our dealers on our products
Developed and implemented new forecasting tools to allow our sales force the ability to provide feedback on their dealer’s product needs in each territory
Hired and trained 6 sales representatives, including launching an innovative technical rep program
Created innovative influencer sales strategy, resulting in over $200k sales for products that were not selling through traditional channels

National Sales Manager

Carmichael Training Systems

Responsible for sponsorship sales and athlete acquisition.
Negotiated partnerships with Motorola, Trek, Aquasphere, GU, Lazer, generating $300k in new revenue
Hired 3 new inside sales staff, resulting in a 60% growth in athlete sales and camp sales
Built an innovative metrics-driven system to track coaching effectiveness, which increased retention by 20%

Director of Sales and Marketing

Rodale Inc.

Responsible for endemic and non-endemic accounts, selling the full portfolio including digital, print and in-person events – representing $6 million in revenue.
Developed integrated packaging strategy to achieve 58% of fiscal sales goal in the first quarter of the year
Presented proposals and negotiated contracts directly with clients as well as through their agencies
Increased online ad revenue by 40% with additional online sales opportunities and custom packages

Account Executive Runner's World and Bicycling Magazines and Web Sites

Inside Communications Inc (VeloNews/velonews.com, Inside Triathlon/insidetri.com

Group Advertising Director, Inside Triathlon and VeloNews magazines 
Responsible for forecasting, marketing plans and overall company goals for every fiscal
Managed seven people (four advertising sales, two production and one marketing)
Personally accountable for 85% of total company revenue 

Director of Advertising, Inside Triathlon magazine 
Responsible for forecasting and setting the budget
Managed two advertising sales representatives and worked closely with marketing efforts
Solicited cross promotion and package sales for both Inside Triathlon and VeloNews
Promoted to Director of Advertising for VeloNews and Inside Triathlon

Account Representative, VeloNews
Managed key accounts (Trek, Specialized, Powerbar, Clif Bar, and Gatorade)
Increased sales in my territory 12% over prior year
Promoted to Director of Advertising for Inside Triathlon

Group Advertising Director

If you are looking for advice in creating and converting more quality leads in order to take that next step in the growth of your company, I am here to help. As you can see by my experience and certifications below, I am a long-time student of digital marketing. When it comes to helping my clients succeed, I act as a coach and an educator, not a salesperson. I'm also here to learn. I love learning new things every day from my clients, mentors, and kids!! 

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