Self-Employed

Capitalizing on 15 years of Fractional CMO experience to boost sales and elevate brand recognition for forward-thinking organizations seeking a strategic marketing maverick.

Proven CMO with a history of crafting high-impact marketing campaigns for Fortune 1000 corporations, Inc. 5000 companies, and fast-growing startups. Managed $1.9 billion+ in products and increased lead generation by 8400%. Acknowledged by Forbes, Entrepreneur Magazine, NBC, FOX, and ABC for exceptional marketing acumen.

Fractional CMO

Alarm New England

Devised and implemented a comprehensive marketing strategy, generating leads and boosting recurring monthly revenue.
Adapted to rapid change, driving sales in a competitive market, creating a dynamic brand, and delivering outstanding customer experiences.
Increased inbound traffic, engagement, and brand reach by 16800%.
Skyrocketed lead generation by 8400% via cutting-edge media strategies.
Amplified Marketing ROI by 17x using innovative tools and channels, including celebrity marketing and cause-based initiatives.
Grew customer base by 300+ recurring revenue streams with minimal churn and a 13-year LTV projection.

VP of Marketing

Paychex

Directed product marketing division for Fortune 1000 human capital management company.
Surpassed all KPIs: Traffic, Lead Generation, and Sales Revenue.
Boosted qualified leads by 215% YoY and new revenue by 39.6% YoY.
Shattered sales projections by ~4x, setting a 45-year record.

Product Marketing Manager

Six Month Smiles

Steered marketing efforts to elevate brand equity, website traffic, lead generation, and revenue for a leading cosmetic orthodontics provider.
Launched a new product in 64 global markets, securing 100+ strategic partners.
Implemented HubSpot CRM company-wide within 9 months.
Slashed advertising costs by 60% while increasing revenue by 325% in 18 months.
Raised lead generation by 11,900% and website traffic by 393% in 18 months.
Enhanced consumer brand awareness by 520%.

Digital Marketing Manager

TFHNY | The Father's House

Developed digital marketing strategies for global expansion operations
Organized 1,000+ events in 7 years, drawing in 10,000+ weekly attendees
Mobilized 1,700 weekly volunteers to achieve ambitious fundraising goals
Strengthened brand messaging, resulting in increased engagement, revenue, and impact
Led 52 full-time staff and 21 interns

Director Of Marketing And Advertising

Verizon Wireless

With proficiency and sound judgment, I provided customers with advanced support while ensuring top-notch quality. My excellent performance was showcased through the "Leading Performance" accolade achieved two years running (2010 - 2011). As "Point of Contact" for distressed clients, teammates and new recruits alike; I embodied the company's core values earning me the "AQ Award" for best average call quality as well as "Credo Award" recognizing my commitment to our corporate values and "Customers First" approach. My talents were further recognized when selected into the "Emerging Talent Leadership Program" which nourishes future corporate prospects, hand selected, on a national competitive level by senior executives.

Senior Technical Support Engineer

Circuit City

I had the exciting opportunity to be a Senior Sales Representative at Circuit City as my first job, and made my mark on an iconic establishment. As one of their top performers globally, exceeding sales goals by 250% was normal! With extensive knowledge surrounding emerging tech trends and various products/services offered within that realm - it's no surprise that our showroom become one of the most profitable nationally across corporate locations. It truly was living proof that hard work pays off.

Regional Sales Representative

Experienced Executive with 15+ years expertise in developing and executing digital marketing strategies, known for being a thought-leader and change agent in the industry. Results-driven leader with proven track record in managing successful demand generation, lead generation, and profitable digital acquisition. Passionate about winning, driving innovation and producing industry leading results.

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