Nicki Harkrider-Probey's Linkedin Analytics

As a sales leader at TEGNA, my passion is leading and inspiring our sales teams to achieve their personal and professional success. My mission is to help businesses and brands, of all shapes and sizes, grow. To live out that mission, I lead our sales strategies in TEGNA's 51 markets & 64 stations plus our sales strategies across all 210 DMA's through industry-leading broadcast TV advertising, OTT streaming, and digital audience solutions., which also includes sports, weather, and content sponsorships with our local news brands. From identifying the best target audience, leveraging data and insights to guide decision-making, and tapping into the latest trends and newest technologies, my teams are experts in creating, planning and executing smart marketing plans that drive meaningful ROI for our customers. My greatest reward is seeing our sales teams, our leaders, and our customers achieve their personal and professional goals. I have been lucky enough to witness this success for almost three decades is why I do what I do!