Client Focused Approach.com

I work with professional service and B2B clients who want to better position their services in front of their ideal clients without a strong sales approach.  My clients appreciate the importance of great service and customer experience.
I'm able to strategically advise on innovation, key messaging and meeting growth goals. If you have something existing that simply needs improving, we'll recycle or repurpose it to save time and cost.
My background in Leadership development and Executive level services has trained me to consistently provide a safe place to discuss business ideas, and sometimes manage them for you.
I've become a seasoned expert at effective networking, strategic connections and client focused messaging to help you meet your clients where your they are at.

LinkedIn™️ business specialist trained with LinkedIn™️ Personal Training Packages available: 
🎯 Building Confidence and Clarity on LinkedIn™️ to attract your ideal clients and generate quality leads
🎯 Leveraging LinkedIn™️ for gain visibility for your team
🎯 Creating an Employee Ambassador team to grow your company's visibility and reach.
🎯 Being Known as the thought leader and industry expert you are to increase your value proposition while attracting ideal clients.

Marketing Strategy Sessions - helping you raise your business profile so you can connect with your ideal clients and effectively reach your business goals.
I host a professional community called the LinkedIn Consistency Membership (LCM) which hosts guided co-working sessions and workshops to help with your effective LinkedIn strategies.

I provide workshops and masterclasses for several Business groups and Coaching programmes to help them Speak up and market their businesses effectively.

Marketing Strategist/ LinkedIn™️ Consultant

LeaderImpact Global

Mentoring and developing marketing team coordinators.
Developing Communications Strategies for external audiences.  
Social media leadership specific content development.
Online Learning Management System development and content creation.  Product promotion and project management. Creating content in multiple languages (with translator assistance)
Email Direct Communication Creation and Management 
Online and in person Event Design and Management
Managing a small marketing team, working closely with a collaborative strategy team within a large non-profit organisation.

Global Marketing Mentor and Communications Specialist

LeaderImpact NEXT

Developing strong relationships with LeaderImpact NEXT's client base through client connection strategies, developing online learning system.   Creating opportunities and engaging key leaders and volunteers to provide education and learning with their clients.
Developing content marketing and supervising small content creation team.

Client Relations Strategy and Development Specialist

Essentially Art Photography

Corporate Headshot Photographer with creative branding focus
Event Photography
Small business social media content packages
Lifestyle Family photography shoots
Small Wedding day shoots
Product imagery projects
Using Lightroom, Photoshop and Gallery CRM.

Professional Photographer

Working on behalf of Vice President of Global Operations
Email and calendar management. Email delegation and response.
Team communication
Planning and coordinating Internal and External Meetings 
Planning large events and conferences
Supervising Administrative team and contractors.
Coordinating Executive Assistant Collaborative.

Executive Assistant to Vice President

Let's be honest, you're a bit frustrated and not sure what’s next with your marketing strategy particularly in the B2B Professional space, my new clients tell me this all the time!

You know there's business opportunities out there, but you don't want to be super salesy to get them!  

I'm Nicki, great to meet you, I'm a marketing strategist who's a tenacious creative problem solver, and often called a trusted adviser/friend.  I'm told I have a collaborative, and creative approach to marketing strategy and client relationships. 

My clients are skilled at what they do but often don't have the bandwidth to market their business how they'd like to.

I work with business owners, both in New Zealand and internationally, who are looking to improve their visibility and connect well with their ideal clients.  This requires thinking outside of the box to assist them which we do with strategy sessions and individual coaching.  

You can find me at Client focused Approach.com.   Click the link under my name, I'd be happy to chat further.🌟

SUMMARY:
🌟My experience in leadership development, communication and organisational administration has allowed me to work alongside incredibly talented people from multiple countries with other first languages across multiple time zones.  2020 reset my location back to NZ and closer to family when I ventured into my own business.

🌟Strengths Finders says my top strengths are Responsibility|Connectedness!Developer|Belief and Relator. No wonder I love helping businesses find their ideal clients on and beyond LinkedIn!

🌟Combining my content marketing, marketing strategy focus and leadership skills.  I believe the key is fully engaging with and understanding your audience!

🌟I. love. seeing. my. clients. succeed!  Being a business owner myself helps me understand the hidden responsibilities and needs of the boss and client lead generator.  

🌟I'm privileged to be the NZ lead for Female Fusion Network, helping women globally connect and scale their businesses.  Ask me about our regular Auckland meetings and workshops, as well as international virtual events if you like.

🌟I host workshops on Speaking up about your Business, Visibility and Confidence for business owners as well as LinkedIn Strategy and a Personalised marketing approach. 

🌟So if you are local to Auckland/Hibiscus Coast, good coffee and chats are my business love language. If you are further afield, I've seen a fair bit of the World, I can probably imagine where you are right now. 


Ka Pai! If we haven't already, DM me to connect

I may have gotten ahead of myself and started back at work before finishing my holiday.  Have you done that too? 
 
This week, with all the conversations about "what I'm doing differently in 2026", I was feeling a bit jittery and was second guessing my own marketing strategy.  

So I decided to run myself through a self-led version of the 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗟𝗮𝗯 to get clear on what’s working, what’s wobbly, and what may need a proper reset this year.
 
I used the questions and exercises in the Lab to help diagnose and redefine my brand and marketing position, my client fit and my core services.

Here’s what came out of it:  
I clarified what I actually want to be 𝘬𝘯𝘰𝘸𝘯 for - not just what I do.  
I pressure-tested my values and realised a few need to show up more boldly and often.  
Then I did a simple visibility audit, there's a couple of gaps!
The key thing I recognised is that I really need to be more effective in measuring and reporting on my own client's successes as this will provide better buying confidence to my right-fit audience.  So I took a few moments to draft my own Client Impact tool, a series of before, during and after questions which will help measure impact and success.
 
All done within two hours, on our deck while still "on holiday" up in the bay 📷 
 
If you’re feeling like 2026 is rushing at you, maybe it’s time for your own reset.  You can join Natasha Wells and I at one of our Visibility and Culture Labs in either February or March.  Our desire is that these Labs will be hugely helpful in kick-starting your year!

Nicki Osbaldiston

Marketing and Visibility Strategist for Service Businesses 🥝 Brand Visibility and Culture Labs - Feb/March 2026 - check “visit my website” for details 📘 Kn.own.™ Messaging Mentor 🥝 SME Champion

You see things clearer when it’s a bit quieter and you’ve stepped back.

Last year I helped a client re-evaluate their perceived value and market position so they could connect with their right-fit clients. We used my Kn.own framework to build a marketing foundations doc the whole team could use.

The team were very appreciative - they now had a point of reference for shaping better conversations about what they do. However, after the project was completed, their socials still looked like the “old” them. I was wondering if they were reluctant to go all in, and was a bit disappointed after all the hard work we had put in.  

Over the break it clicked: they’d outsourced their socials, and the new direction hadn’t yet made it to the external team. That one was on me - I should’ve advised them on how to do that well. 

So yesterday, we pulled up their core doc and created a practical brand guideline: voice, tone, preferred language, messaging cues, and a light visuals guide. Because we’d done the foundational work, it was an enjoyable "first day back" task.

Do you have brand guidelines you actually use and use often? Do you know where to start if you’re updating (or creating) them?  If you are looking to outsource to a contractor will they know how you want your business to look, sound and feel?

This will likely come up in our Visibility & Culture Labs that Natasha Wells and I are hosting live in Feb and March. If you want your socials to reflect who you truly are - and be consistent no matter who’s posting - come join us, here's the details: https://lnkd.in/gYC_dcd8

📷 Snells Beach 6 Jan 2026 - before day 2 back to work begins!

What do you want to the organisation to be known for in 5 years time? 

I was invited to a team’s strategic planning day yesterday. There was discussion around the various opportunities they had coming up over the next few years. 

As it often happens, the team started talking around in circles. Different leaders wanted different initiatives to be prioritised. 

That’s when I raised my hand to ask a clarifying question,  ‘you’re in the fortunate position of being in an expansion season, each of these imitatives you’ve mentioned are good. As a sense check though, in 5 years time what do you want to be *known* for? What reputation do you want to have and which initiatives will get you there?  

Then came rapid fire answers and …

a break for lunch… 


Is that question helpful to you as well at this time of year?

No alternative text description for this image

taplio

Nicki Osbaldiston's Linkedin Analytics

Nicki Osbaldiston

Performance ScoreNicki Osbaldiston's LinkedIn Performance

What is Nicki talking about?

Nicki Osbaldiston's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Nicki Osbaldiston's Linkedin Analytics

Nicki Osbaldiston

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nicki Osbaldiston's LinkedIn Performance

What is Nicki talking about?

Nicki Osbaldiston's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Nicki Osbaldiston's Linkedin Analytics

Performance ScoreNicki Osbaldiston's LinkedIn Performance

Nicki Osbaldiston's Best Posts (last 30 days)