TMA Systems

In December 2022, Prime Technologies was acquired by TMA Systems. I was laid-off after the acquisition was finalized.

Developed a comprehensive social media strategy for three separate brands under the TMA Systems umbrella. This included working with key employees throughout the company to amplify our message on social. Additionally, I created an internal communications channel to announce social publishing and store assets that were marketing approved for others in the organization to use. I used ReportGarden to present data and insights in the weekly marketing meeting.

Marketing Communications Manager

Prime Technologies, Inc., A TMA Systems Company

I provided the vision and direction for all of Prime Technologies' marketing efforts. 

Content Marketing
I've started the practice of using an editorial calendar to keep track of due dates and publication dates to hold creators accountable to deadlines. We now hold monthly meetings to define what new content needs to be created in the next month. We are now publishing new content on a consistent basis.

Social Media Marketing
I've instituted a social media plan to enhance our brand awareness and distribute the content that we are creating. I have a tiered plan where I've defined goals to achieve before we start layering in additional social strategies.

Digital Marketing
Reviewed and improved our lead scoring in HubSpot. Analyzed PPC performance and made recommendations for improvement. Built a new lead nurture drip campaign. Performing an audit of all forms on the website to document how leads are being attributed in Salesforce. Used HubSpot to build email automation and create new lead capture forms for the website.

The Judge Group

Strategy
I work collaboratively with other members of our Marketing team to develop and implement comprehensive strategies around digital content and social media. The goal is to increase brand impressions through the creation of insightful content and the sharing of this content through social media channels; with the ultimate goal of driving more business to The Judge Group.

Tactical
I work with key stakeholders within the organization to create content that will attract their audience to their services. I build monthly editorial calendars with publishing dates and social media promotion included. I then make sure all content is scheduled for publication and social media posts go live at the appropriate times. 

Project Management
I work with both in-house and third-party resources to generate blogs, live-action videos, animated videos, Flipbooks, Infographics, and other content types. I make sure that projects move in a timely manner and that both sides have what they need to complete their tasks.

Manager, Content and Distribution

I developed and implemented a comprehensive social media strategy that saw our followers on LinkedIn more than double within two years. More importantly, the majority of our followers are now from industries where The Judge Group does business and is actively engaging.  

I work with subject matter experts to create thoughtful, relevant blog posts and articles that have expanded our audience. The average view for a post on our company blog has increased by 100%, with many posts receiving significantly higher views.

Video is an increasingly important channel to reach our audience. I am leading the charge with the creation of fresh, informative video content to further brand recognition and position our employees as thought leaders in their fields. Our content pieces focus on pain points felt by our audience and offer professional insight on how to overcome them.

Utilizing HubSpot, I help support each department with their email marketing efforts. By sending targeted emails, we have been able to increase the number of meetings we have while attending industry events throughout the year. Using landing pages with forms has allowed us to capture solid leads for our sales team to follow up with.

As we continue to increase our content creation efforts, it has become more important to keep track of deadlines and responsibilities. I have implemented an Editorial Calendar for all our marketing content efforts and lead the weekly meeting.

Every month, I lead a Social Media Committee meeting with representatives from across divisions and offices to inform them of what Marketing is doing, learn about what is happening in their office/team, and communicate to them what the content/social media plan is for the month.

Marketing Content Specialist

Wynnewood Fitness Station

EDITOR/WRITER
I edit and proofread content for the company's various media distribution outlets including: direct mailers, the Facebook page, brochures, and the company website. I also worked with the owner on creating his personal blog, I set up the company's Facebook page & Twitter account, and I am currently working on a series of short exercise videos for the gym.

PERSONAL TRAINER
- Provide clients with challenging and engaging workouts to help them achieve their fitness goals.

Editor, Writer, and Personal Trainer

Samuels and Son Seafood

I was responsible for the creation of copy for all in-house marketing materials as well as the lead writer for the monthly magazine "Fish Tales". I interviewed SMEs to write articles that showcased chefs and restaurants, and articles featuring products we were promoting at the time.

Additionally, I was the cameraman and editor for a weekly video targeted to our customers.

Marketing Associate: Lead Writer

Proscape Technologies

MARKETING COPYWRITER
Assisted with the creation of marketing collateral used during monthly marketing campaigns. This included collaborating with graphic designers to conceptualize infographics, doing research for white papers, creating Slide Share decks, and preparing videos.

EDITOR/PROOFREADER
Reviewed content pieces written by other members of the content team to ensure content is on brand and free of grammatical errors.

VIDEO PRODUCER
I was responsible for all of our in-house marketing efforts. This involved collaborating with all stakeholders to reach a unified vision for the final product. From there, I acted as videographer, director, editor, talent, and producer to create the final product.

Additionally, I was the liaison between the company and outside video houses to ensure timely delivery of video projects. I researched video companies, then worked with the throughout the video creation process.

Content Producer

The Spare Tire

Helping people reach their fitness goals is a passion of mine. One of the ways I was able to do this was through writing articles for a local fitness blog. I would regularly contribute articles to the blog that was used as an additional promotional tool. In addition to writing articles, I helped other contributors by editing their posts for grammar and flow.

Contributing Writer

Digital Marketer | Content Marketing Strategist | Social Media Manager | Inbound Lead Generator | Writer

With over 8 years of experience in marketing communications, I help organizations reach their goals through inbound, digital, content, and social media marketing initiatives. I have a passion for creating and distributing engaging content that attracts and converts target audiences, and I have proven skills in using various tools and platforms to optimize and measure marketing performance.

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Want to drive more opportunities from LinkedIn?

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