Quarry

•	Champion the delivery of strategically sound, resonant and differentiated content and visual experiences that support our B2B tech clients’ demand gen goals
•	Manage, coach and review content throughout the project lifecycle, fostering creative excellence and exercising quality control 
•	Contribute to project scoping and estimating efforts to ensure teams are set up for success with appropriate creative strategies, inputs, timelines and budgets
•	Collaborate with Executive Leadership to foster increasingly effective and profitable client/agency relationships and business opportunities

Clients include: Windstream Enterprise, Icertis, Graebel, FIS, Bitrise, Axonify, SheerID, RICOH Software

Creative Director and Content Team Lead

•	Provided creative leadership to a kick-ass team of Content Experience Creators, delivering timely, thorough, accurate review of concepts, copy and design experiences 
•	Collaborated with Strategists, Buyer Engagement, Visual Experience Designers and Client Results in conceiving, developing and designing compelling and effective experiences
•	Built and managed creative presentations on behalf of the team
•	Collaborated with other team leads in developing improvements to process efficiency

Clients include: Windstream Enterprise, Graebel, Chevron Lubricants, Kijiji for Business, Optiv, Fairstone Financial (formerly CitiFinancial)

Associate Creative Director and Content Team Lead

• Imagined, articulate and execute integrated marketing campaigns for clients in professional services, animal health, transportation, agriculture and high-tech industries
• Crafted persuasive copy for content marketing, demand gen and brand-building purposes 
• Delivered original, top-quality creative on time, on budget on strategy
• Championed proper application of brand standards, legal, trademarking, tone and style

Clients include: Syngenta, Windstream Enterprise, Oracle, American Century Investments (ACI), Elanco Animal Health, Purolator

Senior Content Experience Creator

Content Experience Creator/Proofreader

University of Waterloo

• Provided timely grading and clear, constructive feedback online
• Improved understanding of core concepts and materials to drive workplace readiness
• Ensured resonance, effectiveness and consistency of communications

Teaching Assistant, Waterloo Professional Development

Teaching Assistant, Intro to Academic Writing

Brand storyteller. Creative content creator. Kind human.

Things I love:
- Big ideas rooted in insight
- Resonant copy experiences
- 90's karaoke

Current client roster:
- Graebel
- Epiroc
- FIS
- eBay Motors

#creative #creativedirection #advertising #copywriting #contentstrategy #content #contentmarketing

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