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Nick leads the marketing and marketing consulting departments for SchoolMint. In this role, he is responsible for leading the team that delivers all of the demand and lead generation for the company including digital (website, SEO, PPC, content), event/conference marketing, outbound marketing, sales tools/collateral, public relations, and all marketing operations and automation. Before his time at SchoolMint, Nick founded a boutique school marketing consulting firm, Bright Minds Marketing. SchoolMint acquired Bright Minds Marketing in April of 2021. Nick’s first introduction to education started when he was appointed by then-governor Pence to lead the Indiana Charter School Board. During his time at the ICSB, he led all expansion and lobbying efforts resulting in a 40% increase in charter applications and securing dedicated funding by the Indiana state budget to support the expansion of adult high schools throughout the state. Earlier in his career, Nick was a global marketing executive with Eli Lilly and Roche Diagnostics where he served in several brand management and marketing roles. He was selected to serve two overseas assignments in China and Canada and was part of the team that grew Cialis to a 1 billion dollar brand and overtook the market leader in that space.
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