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Enterprise Major Account Executive

Pop Americana

•Collaborate with clients to create custom artwork that blends bold lines and vibrant colors, ensuring the final pieces resonated with their unique vision and needs.
•Design distinctive, compelling artistic concepts and transformed them into finished works, enhancing Pop Americana’s reputation for universal appeal.
•Pitch creative ideas and marketing strategies to potential partners, securing collaborations that broadened Pop Americana’s reach within diverse audiences.
•Manage recurring client relationships by maintaining consistent communication and delivering artwork that exceeded expectations, fostering loyalty and repeat business.
•Research emerging industry trends and client preferences, using these insights to innovate artwork themes and expand the audience base for Pop Americana.

Artist/Owner

Hopper

•Developed and executed a comprehensive sales strategy for closing new hotel partnerships, expanding Hopper's accommodation inventory by 700 properties across 10 new markets, laying the foundation for Hopper's rapid hotel growth.
•Conducted travel market analysis to identify lucrative property management opportunities, on pace to beat 2024 with over $3M already in net new and existing account sales. As well,  I exceeded targets with $6M net revenue in 2023 (target $5M).
•Led territory sales initiatives, securing $3.5M net revenue in 2022 (target $3.3M) and securing $4.1M net revenue in 2021 (target $4M).
•Managed end-to-end B2C and B2B sales processes, collaborating with technical, fintech, API integrations, and revenue teams to secure high-value partnerships in key markets.
•Fostered strategic and enterprise partnerships with key stakeholders, implementing innovative territory development strategies to drive profitability and performance.
•Utilized outstanding communication and presentation skills to influence decision-makers within complex organizations, driving cross-departmental collaboration that enhanced client satisfaction and loyalty.
•Led cross-functional stakeholder engagement initiatives, fostering collaboration between sales, marketing, and product teams to deliver tailored solutions that increased client ROI.

Market Manager - Southern California

Groupon

•Leveraged executive networking to expand Groupon's Food and Drink sector partnerships, enhancing market penetration and brand visibility for both new business and account management.
•Managed end-to-end business processes, using Salesforce CRM and consultative sales for complex negotiations, margins, discounts, and contracts for multiple territories.
•Led strategic market analysis initiatives in partnership with product and operations teams to create high-impact subscriber offers.
•Enhanced subscriber engagement through strategic seasonal promotions and market analysis.

Director, Business Development - North America

•Assumed interim leadership role of Head of Global Partnerships from 2018-2019, implementing new processes that improved partner satisfaction and territory coverage. Managing team members remotely. Exceeded $12 million dollar team goal ($10 million).
•Awarded Groupon President's Club recognition in 2015 for closing $1.5M in net new sales.
•Led sales initiatives, securing $4.5M net revenue for 2020, $6.2M net revenue for 2019 (goal $5M), $5.1M in net revenue for 2018 (goal $3.5M), and $6.9M in net revenue for 2017 (goal $5M). 
•Trained and mentored sales teams between 8-12 direct reports in pipeline building, consultative strategic and enterprise selling, market management, deciphering data, and complex negotiations. 
•Facilitated cross-functional team collaboration, resulting in streamlined processes and a 15% reduction in project completion time.
•Negotiated and closed complex contracts valued at $500K+ with C-level executives, consistently aligning solutions with client needs and exceeding revenue targets.
•Developed international strategic partnerships with these executives, enhancing product awareness and sales and unique travel packages.

Strategic Travel Sales Manager - Global Partnerships / Sales Mentor

•Cultivated a high-performing team culture through mentorship and personalized coaching, enhancing individual and collective growth. Mentored and trained a team of 15 individuals contributors.
•Developed strategy for new mid-market and enterprise business accounts such as Wyndham Hotels, and Nickelodeon Resorts, recapturing lost clients, and accelerating existing account client growth with SEO and mobile marketing, and targeted promotions.
•Expanded Southwest territory  new business hotel client base using Salesforce CRM systems, achieving industry- leading commission rates.
•Led team in client research and high-impact presentations, driving measurable client acquisition.
•Spearheaded team efforts in researching and identifying client needs, delivering high-impact SEO presentations that articulated platform fit. All of which increased client viewership by 60% and drove more revenue by 40% on average.

Team Lead Manager / Southeast Regional Sales Manager

•Spearheaded the development of the Getaways hospitality division, propelling it to a Top 10 position among online travel platforms and securing partnerships with 5 major hotel chains as well as boutique hospitality groups.
•Generated $3M in gross revenue and $1.3M in new revenue in first 12 months.
•Formed integral cross-functional partnerships with marketing and back-office teams, enhancing sales training programs and operational efficiency.
•Executed comprehensive growth forecasts for each desired territory and variance analyses, providing actionable insights to senior leadership for strategic decision-making.

Senior Sales Account Executive

John Wiley and Sons

•Consistently outperformed sales quotas by 10-30% by initiating strategic planning to cover all territories and the needs of each of the therapy needs.
•Sold SaaS healthcare subscription based software to national and international mental healthcare systems for solo practitioners, group practitioners, and national SLED organizations
•Worked to create a seamless set up for API integrations and technical guidance with HIPPA compliant mental healthcare management partners.

Senior Enterprise Sales Executive (SaaS)

Hertz

Assistant Branch Manager

Award and Sign

Graphic Designer

Dynamic sales and partnership leader with 19 years of expertise in strategic sales and team management. Proven track record in exceeding multi-million-dollar targets through consultative selling and data-driven strategies. Excelling in C-level engagement, driving business growth, and cross-functional leadership.

I am the artist and owner of Pop Americana, a business that I founded in 2020 with the primary goal of enriching my inner creative expression. It produces distinctive artworks intended for universal appeal, driven by a deep-seated desire to foster meaningful connections through the interplay of lines and colors. I have a degree in Graphic Design from Indiana State University, and I enjoy creating unique pieces for ALL humans.

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