HowNow

• Global marketing leader responsible for revamping demand generation programs resulting in an increase of pipeline value by over 25% 
• Designed new messaging, refined ICP and GTM strategy delivering an increased average contract value of over 50%
• Implemented new team planning processes, project management approach and OKRs improving efficiency of team
• Kicked off strategic review of budget identifying channels and programs that ineffective delivering greater results in H2 for the same or less overall cost
• Lead the marketing team to deliver multiple events, executive breakfasts and webinars improving the brands presence in the market

Head of Marketing

MotorK

•	Responsible for building a holistic GTM strategy across EMEA identifying key levers for growth, brand and revenue opportunities
•	Support and guide M&A activity for new and ongoing acquisitions crafting narratives, campaigns and strategic input
•	Build demand generation funnels from scratch delivering over €4mln in pipeline in under 12 months
•	Run localised campaign programs in Italy, Spain, Germany, Belgium, Holland, France and Portugal
•	Recruited a marketing function designed to scale results across paid, social, email, live events, and more
•	Orchestrated Automotive I/O the largest European Automotive Event in Europe with over 4,000 attendees, 100+ speakers and 50+ sponsors
•	Manage geographically distributed and remote team of 30 employees including PR, Content, Demand Generation and more

VP of Marketing

Ve Global

Global marketing leader responsible for building a complete demand generation program
• Developing key messaging, positioning and GTM strategies for Europe and LATAM markets
• Recruited a team of 7 key marketing hires covering functional areas to include performance marketing, product marketing, content, social media, partner programme development and sales development
• Secured contracts and pipeline contribution for the sales team becoming a key contribution to demand in a short period of time
• Event strategy for the UK in 2021 and 2022 including in-person and virtual events
• Supporting important development changes to the product positioning and strategy for the long-term moving to PaaS / SaaS

Marketing Director

Global App Testing

Global App Testing allows teams to test in 189 markets with 40,000 vetted professionals using real devices in real environments. We believe autonomous testing augmented with humans will allow enterprises and SMBs to transition themselves to deliver high quality products with minimal testing effort.

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Leading marketing team to build acquisition, brand awareness, demand generation and deliver revenue for Global App Testing's SaaS solution. Enterprise and SME focus.

•	Responsible for creating and managing an integrated demand generation  strategy across acquisition and customer communications channels
•	Strong team leadership skills managing and leading a team of 5 digital marketing executives
•	Delivering on revenue targets from MQL/SQL to revenue pipeline using PPC, Inbound Content Marketing, SEO and Social Media
•	Increase in website traffic of 250%+
•	Secure opportunities to tell the Global App Testing story across publications such as Fast Company, Inc., Entreprenuer, Forbes, Pragmatic Marketing and others
•	Design strategic direction and execution of paid search network accounts and media buys for the company's marketing initiatives delivering a 5x CaC on monthly spend
•	Plan and execute the company’s event strategy including booth design, video, collateral and lead generation

Head Of Marketing and Demand Generation

DefenseStorm

•	Lead all aspects of SEO including on page optimization, keyword strategies and analytics
•	Responsible for marketing campaigns based on customer segmentation including:
-	Produce monthly cybersecurity webinar presentations with 80+ attendees on average resulting in increased ARR of $100,000 or more 
-	Deploy and continuously manage Inbound Marketing platform via Hubspot
-	Write and edit ongoing content for Cybersecurity blog
-	Produce email marketing campaigns with 15%+ open rates, 3% click rates
-	Craft high converting landing pages with 30%+ conversion rates
•	Collaborate with engineering and sales for marketing of new product features; product marketing
•	Building and developing business development team including management of external sales development team and internal sales representatives utilizing project management skills
•	Engage new sales channels and develop B2B partnerships including event marketing
•	Deliver MQL and SAL lead requirements monthly including forecasting and conversion
•	Built and maintain lead scoring systems nationwide through multi-channel efforts growing pipeline and brand awareness
•	Integration of SalesForce, Hubspot, Wistia and other tools for marketing automation systems

Senior Marketing Manager

•	Website development including html, animation, working with internal stakeholders, developing specifications and launching a complete redesign from wireframe to completion
•	Increased website traffic 3x through SEO, link building and creative content marketing
•	Increased Social platform presence such as Twitter (600% growth), LinkedIn (2100%) and Facebook (600%) through consistent, relevant and timely messaging
•	Write, design and launch content marketing efforts including whitepapers, e-books, technical data sheets and sell sheets in alignment with value proposition and positioning framework
•	Build partnerships with external vendors to ensure project schedules are met

Technical Marketing Manager

MACRO.CCS, Inc

Lead recruiting efforts for the Bellevue branch of Macro.CCS, a Seattle based IT Consulting and Staffing firm established in 1989.

Strategic sourcing: strategically engage passive candidates via various social efforts (LinkedIn, Facebook, Twitter, Dice, etc). Attend various networking events in the Seattle area and build key relationships with clients/candidates. Utilize Boolean search parameters, unique and one of a kind messages and build meaningful dialogue.

Specialized functional areas include ERP, Project Management, Business Analysts, Business Process and Vendor Management.

Perform data analysis on recruiting patterns and craft custom SQL queries to deliver top candidates quickly and accurately.

Built cybersecurity protocols surrounding WordPress website site including intrusion detection, threat mitigation and identity/access management policies. Cleared malware attack via PHP code review, instituted regular site backups and offsite maintenance plan to enhance security rollback options.

Develop custom dashboards and reports using Power Query, SQL Server and Excel.

Recruiter

National Purchasing Partners / Virginia Mason Medical Center

Creating and managing the marketing content of the National Purchasing Partners website and subsidiary assets. LAMP stack development including heavy SQL/mySQL RDBMS experience.

- Lead business program management for various projects including CRM implementation, business process redesign and LEAN initiatives.
- Maintain, update and run SQL statements on Oracle Database 11e/11g to insert new content (including inserting custom HTML/CSS) in existing Java EE powered website.
- Manage various JSP/JSF sites within NPP umbrella including customized content and membership system.
- Analyze, document and design business logic, rules and processes. Create new models to improve user experience and customer satisfaction.
- Perform relational database implementation and code review for membership association portal
- Built custom employee intranet portal using PHP, MySQL and Bootstrap technologies. Responsible for complete project management, requirements and deliverable delivery (https://bitbucket.org/eekd/employee-intranet)
- Built custom private marketing association portal offering materials for partner use (jQuery/Bootstrap/PHP/JavaScript)
- Designed, coded, tested and launched new website based on modified WordPress CMS to resolve issues relating to out-dated web technologies and a limited user experience. 
- Implemented SEO/M practices with split test A/B and multivariate approaches to make decisions on increased traffic flow and produced ongoing analysis of results.
- Produce multimedia assets ranging from video, pdf and podcasts to create rich user interactions resulting in increased website traffic and retention.
- Social media manager to engage vendors, customers and prospective purchasing officers, which include Facebook, Twitter, LinkedIn and YouTube.
- Copy writer for NPP press releases for major partner launches including Expedia, Wesco International and others.

Web Developer / Content Marketing Manager

- Development of multiple vertical markets including Construction, Transportation, Legal, Hospitality and Agriculture to include various marketing and customer service initiatives
- Familiar with government contract law and procurement requirements
- Email marketing campaigns including member acquisition and special offers to boost revenue and engage member base
- Design training assets using multimedia platforms including web and video encompassing Cloud, Information Security and Computer Basics
- Launch 4 social media platforms

Membership Development / Marketing Specialist

GoDaddy.com

- Coached, developed and trained to team to achieve agent bonus metrics for only the third time in department history.  Also included team building activities in order to create a culture of excellence.
- Flexibility in shift assignments including 1st and 2nd shift duties thus interacting and working with entire staff of over 80 agents
- Interviewing and recruiting top tier web hosting agents to provide exceptional support levels for customers
- Partner with NOC and SOC team for any outages or programming issues with shared hosting, virtual dedicated and dedicated servers
- Deescalate technical support situations with customers and troubleshoot hosting applications including WordPress, Joomla and Drupal

Inbound Sales and Support Supervisor

- Promoted before eligible in order to bring dynamic approach in revitalizing sales performance on 2nd shift.
- Coached, developed and trained sales agents to increase conversion rates by 5% resulting in exceeding sales goals over 7% on a target of $2.5 million.
- Completed department onboarding in record time and led multiple teams within the first few weeks to great success and acclaim.
- Implemented new sales reporting to analyze trending goals on a daily basis allowing for granular tracking and pacing results.
- Organize and facilitate SMART goal meetings to ensure 2nd shift leadership is meeting the vision/mission for the department creating greater buy-in from key stake holders.

Supervisor Reserve - Inbound

- Frequent top performer exceeded metrics and accountabilities
- Mentor and coach customer care representatives to help them perform at the highest level
- Participant in multiple special projects including shadowing, backup roles, interviewing and workplace usability studies

Inbound Sales and Support

Kiddie Academy

Nationally based, franchised child care center focused on community involvement with annual revenue exceeding $1 million dollars.

Oversaw day to day operations for center including 25 employees and 160 children to exceed compliance with state regulations.
•	Full P&L responsibility with ARR over $1m
•	Provide complete program management across all departments including operations, marketing and education.
•	Grew business unit within the first year to the highest grossing center within the region.
•	Piloted statewide First Things First initiative becoming the role model of child care operations for other locations within Arizona.
•	Rigorously analyzed marketing and sales opportunities to maximize growth grossing over $750,000 within the first 9 months
•	Helped employees earn scholarships and grants to ensure over 70% of staff was actively enrolled in furthering education.
•	Awarded “Community Builders” of the year in recognition of consistent support of the brand and initiatives.
•	Organized annual fall event bringing over 300 families and 25 vendors together to increase community involvement.

CEO & Co-founder

Cox Communications

Sales Manager, 2006 – 2007; Sales Supervisor; 2004 – 2006, Sales Representative, 2002 – 2004

Telecommunications provider focusing on television, high-speed internet and phone services with $14.7 billion dollars in revenue.

•	Provided the vision, leadership and technical direction to achieve departments’ best performance on record.
•	Reversed negative sales revenue for 3rd party sales group into positive growth of 2% of total sales for state.
•	Revamped entire sales department cutting unproductive sales partners, restructuring sales channel into a more effective budget saving over 15% of the total $2 million budget.
•	Won sales supervisor contests multiple times including FY 2003/2004.
•	Designed new approach to sales system decreasing agent handle time by over 30 seconds creating more efficient representatives.
•	Directly lead team of 40 employees including exempt and non-exempt remote employees to exceed sales budgets consistently.

Retail Sales Manager

Senior Marketer | Scaleup Growth Leader | Demand Gen

👋 Hi I'm Nick - I've been working in B2B SaaS for 10+ years developing high-growth demand generation programs and marketing plans. I'm a Marketing Director and proven senior leader in SaaS / high-growth startups. I share content about B2B marketing in EMEA and the US, growth strategies, guides and insights from the SaaS world 🌎.

🚀 I've been featured in Databox, DZone, Techwell, Creately and was a Top Writer in 2018 for Quora. I'm a frequent guest on B2B marketing podcasts and always enjoy speaking about my experiences with others. 

💼 I'm experienced building marketing automation programs, SEO, inbound content approaches and paid media plans for scaleups and startups. 

🙌 If there's anything I can do to help please reach out to me via LinkedIn - I'd love to connect with you, offer mentorship or discuss digital marketing.

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