Nicky Ginger's Linkedin Analytics

I'm a strategic marketer with experience across client and agency roles in the private and public sectors. I use insights and creativity to develop marketing and campaign strategies that align with key business objectives. My approach starts with a deep understanding of the target audience’s needs and motivations, allowing me to craft campaigns that engage and inspire action. As a brand custodian, I ensure the brand voice is consistent and impactful, using storytelling to guide customers through their journey to conversion. I value building genuine connections and enjoy working closely with stakeholders to achieve a shared vision. SKILLS •Marketing & brand strategy: ability to craft and execute marketing and brand strategies across diverse industries to achieve organisational objectives and brand visibility. •Multi-channel campaign management: experienced in leading campaigns from conception to completion, using ATL and BTL channels to drive awareness, engagement and action/conversion, delivering on time and within budget. •Creative content and messaging: use data and insights to develop content and marketing materials with clear, accurate and credible messaging that captures attention, sparks conversations and drives behavioural change. •Project management: ability to plan, coordinate and manage projects across multiple stakeholder groups, ensuring delivery of scoped objectives on time and budget. •Collaborative stakeholder engagement: work closely with stakeholders to align on marketing initiatives, gather valuable feedback and achieve business and organisational goals.