Rank on Page 1 in 90 Days or You Don't Pay | SEO Lynx

The SEO business originally started in October 2019 on a SEO Freelance & Contracting basis, with Nico (the founder) working remotely from Southeast Asia.

Over the years, the company evolved into a more structured business with contracts & bigger recurring clients.

What value could you get from working together:

- Disruptive content strategies at scale.
- Heavily tested Technical SEO foundations.
- Done For You SEO strategy & planning.

DM for a Site Scan.

Global SEO Director

Orbita Digitale

Educating the Italian Market on International SEO Strategies and Digital Marketing Techniques.

Co-Founder

iProspect

SEO Specialist - Freelance

Independent Search Engine Optimisation Freelancer

SEO Consultant - Freelance and Contract

Three Whiskey

Contract based role, working on a variety of clients in the Pharmaceutical & Healthcare industry. 

The role is highly focused on technical aspects of SEO, including but not limited to technical audits, hreflang mapping, backlink auditing, Organic benchmarking & much more.

SEO Consultant - Freelance

Croud

Account Manager across several clothing brands within the VF group, managing performance and SEO strategy across 7 EMEA markets. This role generated extensive experience in PPC & SEO testing, as well as management skills, as it involved handling multiple stakeholders at the same time.

SEO Account Manager

Mindshare

Daily tasks, duties and responsibilities:

- Implement and execute SEO campaigns for a variety of clients, including Jaguar, Land Rover, PANDORA, TK Maxx, HSBC and AMEX.
-Comprehensive SEO site technical and content audits, as well as monitoring of performance.
- Analysis and reporting on campaign performance weekly and monthly.
-Keyword research and recommendations around new content opportunities.
-Delivery of work to improve on-site and off-site SEO optimisation.
-Manage locations of 300+ stores on Google My Business and apply change where needed on client’s request.
-Update status sheets on completed tasks weekly and reporting to the team.
- Deliver on tight deadlines defined by the client.

SEO Account Executive

PassKit | The O2O Channel

Responsibilities at PassKit:


Content and Syndication

- Optimisation of content for Search Engines, Keyword Analysis, strategic planning and execution on content related projects.
- Creation of brochures, infographics, blog posts, webinars, videos and marketing material for different company products.
- Repurposing and Syndication of content across different channels and platforms (ex. Quora, Slideshare, Social Media etc).

Conversions

- A/B testing of webpages, pricing and different marketing channels.
- Analyse metrics and determine optimisation strategies based on data evidence.
- Increase of MRR through Inbound Marketing and Lead Generation Strategies.
- Optimisation of Email Campaigns, Autoresponders and Social Media posts based on performance.

Sales

- SPIN analysis for Enterprise Clients, creation of demos, presentations and sales pitches in cooperation with Business Development team.
- Creation of process Flowcharts, SOW and RFP documents for prospects.
- Identify and profile prospects for BD team, as well as attending networking events and meetings.

Other Responsibilities:

- Interviewing and managing the recruitment of interns for the PassKit Intern Program.
- Triage of incoming support tickets and enquiries with the goal of identifying new business opportunities.

Digital Marketing Executive

Sales and Marketing Intern

✅ Evangelising SEO online & offline 🤖 
✅ Helping brands achieving their maximum potential in Google Search Results 🚀 
✅ DM for any queries, quotes & info 📧 


How to 𝐫𝐞𝐯𝐞𝐫𝐬𝐞 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫 the number of #backlinks you need to rank on page 1:

I shot a 1-minute video showing you the exact step-by-step process for the keyword "Things to do in Brighton", with the help of AI.

Enjoy! 👇

#seo #seotips

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𝐷𝑖𝑠𝑐𝑙𝑎𝑖𝑚𝑒𝑟: 𝑏𝑎𝑐𝑘𝑙𝑖𝑛𝑘𝑠 𝑠ℎ𝑜𝑢𝑙𝑑 𝑎𝑙𝑠𝑜 𝑏𝑒 𝑟𝑒𝑙𝑒𝑣𝑎𝑛𝑡 𝑎𝑛𝑑 𝑓𝑟𝑜𝑚 𝑎𝑢𝑡ℎ𝑜𝑟𝑖𝑡𝑎𝑡𝑖𝑣𝑒 𝑠𝑖𝑡𝑒𝑠, 𝑑𝑜𝑛'𝑡 𝑒𝑥𝑐𝑙𝑢𝑠𝑖𝑣𝑒𝑙𝑦 𝑙𝑜𝑜𝑘 𝑎𝑡 𝑞𝑢𝑎𝑛𝑡𝑖𝑡𝑦.

☀️ Nico Bortoluzzi

Iván Doral Moreno

Achieving 25,700 organic clicks from one page.

Yes, you read that right.

Wizardry? 🧙‍♂️ 

No - the ol' boring compounding effect of #SEO

Take a moment to think about it 👇 

If only 1% of those clicks became an inquiry, that's 257 inquiries.

Assuming you can close only 50% of those 257 leads, and your product/service is worth $500, then you just made $64,250 - From that 𝐨𝐧𝐞 𝐩𝐚𝐠𝐞 alone.

Now imagine building 100, 500, or 1,000 pages like that one.

How much money could your site make?

Being brutally honest here... If you're not investing in SEO today, you're leaving a lot of money on the table.

#seotips

Today I’m going to share a sneaky SEO secret (That Google doesn’t want you to know)

It is a technique that needs to be actioned with caution, but still works extremely well in 2024.

What am I talking about?

✔ Tiered Link Building

In simple terms, tiered link building consists of creating multiple layers (or "tiers") of backlinks leading to your guest posts, which themselves link back to your main sites.

The purpose of this multi-tiered approach is to strengthen the authority and influence of the primary backlinks that directly affect your website's ranking in SERPs.

Let’s see this in action with an example:

👉 Jake writes a new blog post for his #ecommerce site.

👉 The post gets indexed, but Jake wants it on page 1 faster, so he builds 3 links to that blog.

📝 NOTE: these links to the main site are known as Tier 1 links. They usually consist of guest posts, niche edits or press releases (You can build those manually with regular outreach, or by using a tool like SERPzilla).

👉 Now Jake’s post has gained some positions, but the blog is still on page 2 of Google.

👉 Jake decides it’s time to go one extra step and build some Tier 2 links.
Tier 2 links are directed towards your Tier 1 links rather than your main website. 

The purpose of Tier 2 links is to strengthen the authority and effectiveness of Tier 1 links by passing additional link juice and relevance through them to your primary site.

These links are often grey-hat, coming from cheap PBNs, Web 2.0, forums and other parts of the web (If you don’t know what you’re doing, I highly recommend you test this stuff on a site you don’t care about first).

👉 A few things can happen at this point:

After 4-5 weeks, the blog gets on to page 1 and Jake doesn’t need to do anything else.

Rankings don’t move, so Jake builds Tier 3 links to the tier 2’s (You can virtually have as many tiers as you want, but I wouldn’t go beyond tier 3).

Rankings move a little, but Jake decides to improve other on-page elements to get the blog higher in SERPs.

⚠ A few words of caution:

Potential Google Penalties: Google may impose penalties on your site if it detects unnatural linking patterns or considers your link-building strategy to be manipulative.

Quality Over Quantity: Focusing on the mass production of links without considering their relevance or quality can detrimentally affect your website's SEO. Use a tool like ICOPIFY or Serpzilla to find backlink opportunities, but don’t forget to do your own due diligence before selecting a guest site.

Complexity in Management: Managing tiered link building can become intricate, especially as more tiers and links are added.

Short-term vs Long-term: While tiered link building might provide short-term improvements in SEO, it could pose long-term risks to the health and rankings of your site if not conducted cautiously.

-
Found this useful?

♻️ Repost to help others.

PS: I share #seotips like this daily; give me a follow if you want more of this content. 😎

Use Tiered Links for Authority

✅  How many words do you need to beat your competition?

Here's the answer 👇

I tried answering this question for a client a while back. I analysed SERPs & publicly available metrics for a bunch of competing sites to discover the following:

✔️ More words on a site were generally associated with better performance.

✔️ High number of words per URL did not necessarily mean higher traffic (this implies that quality is still more important than quantity).

✔️ Generally speaking, more pages correlated with more traffic.

This was true for this site. Every niche, industry, and even query will have different answers. To find this answer for your own website, I suggest you do the following:

👉 Pick your top 3-5 competitors. Use #ScreamingFrog to retrieve their live URLs, word count & relevant #content metrics.

👉 Use a tool like #semrush to retrieve estimated traffic data & authority scores.

👉 Compile your data in a Google Sheets file and colour code your results to spot any interesting (or relevant) patterns.

Great, now you're one step closer to beating your competitors. ✌️

#seotips #marketing

How much should you pay for #SEO?

This is a tricky question, because it is always context dependant.

Let me address this with an example 👇

✔️ If your boiler breaks at home, you will likely call a plumber and pay few hundred dollars for the fix.

✔️ If you want to build a house, then you'd probably get in touch with an architect, solicitors, surveyors and will spend few hundred thousand.

✔️ If you want to build a skyscraper and split the building into commercial and residential units to rent out to people and businesses, then you're probably going to need millions.

Same with SEO:

👉 A pastry shop in rural Yorkshire may only need few hundred dollars of SEO per month.

👉 A SaaS #startup will likely need few thousands for content alone.

👉 A very established multinational company making millions in revenue every month will probably need tens or even hundreds of thousands of dollars worth of SEO.

The best advice I can give:

When receiving a SEO forecast, pitch or proposal, always try to get a break down of pricing in terms of VALUE that you will receive, which usually means one of these 3 things:

✅ Making money.
✅ Saving  money.
✅ Saving time.

#marketing #business #seotips

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