Nico Cabral's Linkedin Analytics

Director of Marketing leader with over 20 years of experience leading cross-functional marketing, creative and technical teams through campaign strategy and design, corporate rebrands, price increases, global product launches, client lifecycle and retention strategies in the B2B and B2C space. I have excelled at keeping the train running at full steam while we successfully lay down the tracks ahead, then analyzing and evolving the process to iterate and scale a successful launch. Throughout my 20+ years in the industry, I've managed the growth and development of global brands by leveraging my expertise in content marketing, social media, digital strategy, advertising, team/agency management, print, web development and e-commerce. I always look for new ways to challenge my abilities to implement and measure successful marketing strategies, maximize ROI, adapt to new obstacles, utilize strong team interaction and elevate market awareness. Specialties/Skills: B2B & B2C Marketing Strategy, Product GTM Strategy, Brand Management, Team & Project Management, Account Management, Vendor & Agency Management, Asset Management, Creative Services, Digital/Online Marketing & Promotions, Social Media Strategy, Brand Partnership Development, Design and Execution of Creative and Marketing Communications, Product Marketing, Event Marketing, SKU Management, Cost and ROI Analysis, KPI Metrics Analysis. Technology: PC & MAC (preferred): Hubspot, Slack, Google Workspace, Base Camp, Adobe Creative Suite (mainly Photoshop, Illustrator, InDesign, Premiere), Lucidchart, Miro, Zoom, GoToMeeting, MS Office Suite: Word, Excel, PowerPoint, Outlook. Social Media: Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Tiktok Web/E-commerce: Shopify, Magento, Wordpress, Amazon, Ebay, Paypal