Nicola Fox's Linkedin Analytics

Thanks for viewing my profile I am a senior marketing and digital professional with far-reaching and extensive knowledge and skills acquired while working within the retail sector.I have proved myself to be exceedingly resourceful and commercially astute, with a proven track record of business enhancement through the leadership of digital and customer relationship campaigns and store marketing. Some of my career achievements that I am really proud of are: • Improved Black Friday marketing and trade promotion, which drove YOY traffic increase of 47% and YOY revenue increase of 125%. This was best performing day and week of the year in terms of sales, orders, conversion and traffic for e-commerce. • Delivered YOY traffic growth of 11% and revenue increase of 14% through above and below the line Christmas and Boxing Day promotion launch. • Designed and implemented activity to support Chinese Singles Day Nov 2015, which drove 36% traffic growth and 114% revenue growth on the day. Affiliate channels drove 338% traffic growth YOY and revenue growth in excess of £10k YOY. • Positively affected email open rate by nine percentage points in two months by refining the email send to a more engaged audience and by commencing a lapsed customer strategy for customers who had not purchased in the last six months. • Researched and developed concept and strategy for company’s first customer loyalty programme for over 700 Holland & Barrett stores, achieving board level buy in. Led implementation team to pilot in 40 stores within four months from sign off. Over seven million customers signed up in first two years, with over 50% being active members, with a coupon redemption rate of over 40%. Growth in average transaction spend from members of over £6 consistently in first two years of programme, achieving 62% participation in programme within two years. • Delivered pilot loyalty programme within four months and rollout to nearly 700 stores after a further five months.