Nicola Kastner's Linkedin Analytics

As an independent consultant, I offer event strategy advisory services to global brands to help them successfully optimize their event experiences to drive bottom-line results. Prior to launching my consulting practice, I held various roles on both the brand and agency sides of the business, including most recently as the Global Vice President of Event Marketing Strategy for SAP, where I was responsible for designing and optimizing event strategies for events ranging from 25 to 25,000 people. I am data-driven and a strategic thinker, and my expertise helps clients transform their business objectives into tangible outcome-driven event experiences. This experience includes: - Designing event portfolios to capture new audiences, drive accelerated business performance, and add customer value in North America, Latin America, Europe, and Asia - Leading teams through strategic reinventions of event portfolios as they shifted their approach from only in-person events to integrated portfolios that included the appropriate mix of physical, digital, and hybrid events - Leading strategic reinventions of existing event brands to optimize impact and results Please reach out via LinkedIn or via my website if you would like to discuss how my services might help your organization.