Nicolas Prévost is a creative technologist and experience designer who thrives where imagination meets innovation. He builds immersive, hybrid worlds, blending gaming, real-time 3D, and physical storytelling to create moments that resonate.Since 2018, Nicolas has led cutting-edge projects across the ( Metaverse ),... UGC platforms, XR, and experiential marketing, crafting bridges between virtual content and real-world impact. From Xsolla to Disney, Ubisoft, and Warner Bros., he has worked alongside major players in entertainment and IP to bring interactive narratives to life. With a solid background in both digital production and large-scale event design, he doesn’t just follow trends, he shapes them. Backed by a global network of forward-thinkers, Nicolas is driven by one mission: reinvent how people interact, through accessible, interoperable, and emotionally charged experiences.

The Game Industry Has Changed. Here’s What It Means for Cross-Media and the Entire Ecosystem.

Gaming is no longer a product.

It’s a real-time social network, with its own economy, creators, and communities.
Across mobile, PC, consoles, and UGC platforms, everything now converges into one living ecosystem.

By the end of 2025, three forces are reshaping the landscape:
 💬 Sociability – playing means connecting.
 📱 Portability – playing happens everywhere.
 ⚙️ Smart Frugality – playing means optimizing without losing the magic.
🚀 What Has Changed

• Players now discover through short videos and streams – traditional showcases no longer drive attention.

 • UGC platforms (Roblox, Fortnite, etc.) have become true testing and launch laboratories.

 • Multi-platform play is the new normal – play anywhere, instantly.

 • Business models are diversifying: seasonal passes, cosmetics, sponsored events, integrated ads.

 • AA and indie titles are taking ground from heavy, slow-to-move AAA productions.

 • Transmedia is no longer a bonus — it’s an audience multiplier when integrated from the start.

Implications for Cross-Media

• An IP must live continuously, game, series, event, and social presence must coexist.
 • UGC serves as a testing ground before large-scale rollout.
 • Creators have become the new commercial force.
 • Cross-platform data now drives production choices.
 • Formats must be scalable – same DNA, different play sessions.

Action Plan for 2026

1️⃣ Social-first design: native chat, community challenges, spectator modes, instant clipping.
 2️⃣ Scalable quality: fluid experience on all devices, stunning on high-end hardware.
 3️⃣ Synchronized transmedia: aligned tempo between seasons, videos, events, and retail activations.
 4️⃣ Clear, player-friendly economy: expressive cosmetics, light passes, accessible offers.
 5️⃣ Creator-centered go-to-market: ambassadors, live drops, community tournaments.
 6️⃣ UGC as a lab: prototype on Roblox or Fortnite, measure retention, iterate before premium versions.

Operational Checklist

✅ A playable story in under 10 minutes with a shareable moment.
✅ A store that’s clear in 30 seconds.
✅ A creator kit ready on day one.
✅ A unified cross-platform dashboard.
✅ A 6-month editorial calendar synced with media and events.
✅ A UGC testing protocol for new ideas.

Message for Decision-Makers

The winners of 2026 won’t be those with the biggest budgets,
but those who orchestrate energy and ecosystems the best:

 🔹 UGC to explore
 🔹 AA and indie to prove
 🔹 Transmedia to amplify
 🔹 AAA when the creative promise truly justifies it

Gaming has become the cultural algorithm connecting communities and stories.

If your IP doesn’t play with its audience, it’s cutting itself off from the fastest-growing segment of the market.

Let’s build worlds that are watched, shared… and most importantly, played.

Nicolas Prévost

When the Wild West comes to Roblox.
Our game Rodeo Rumble is about to change format and conquer the physical world!

The Truth About Roblox (and Why the “Secret Sauce” Doesn’t Exist)
Ah yes, the secret sauce, the magic formula for success, the guarantee of fame and fortune!

Let’s be real, it doesn’t exist.

And pretending it does is just pure arrogance.

Roblox is its own ecosystem, wild, unpredictable, and brutally fair.

Whether you’re a solo dev, a team of 4-5, or a full-scale studio, everyone plays by the same rules.

The difference lies in how deep you go: how much you learn, test, fail, and grind.

Behind every hit game, there are thousands of flops.

For every Brookhaven, Blox Fruits, or still a Brainrot, there are a hundred dreams that never made it past alpha.

If it were easy, everyone would be rich by now.

The Real Landscape

By 2025, over 70% of Roblox players are on mobile or tablet.

That means millions of kids from every corner of the world, each with different cultures, mindsets, and expectations.

And that’s exactly what makes Roblox powerful: it’s a global chaos that rewards those who truly understand people community and fun !

The ones who listen, analyze, adapt, and iterate.

The ones who treat their games like living organisms, constantly evolving.

The real hits aren’t loud at launch, they grow quietly, update after update, until suddenly everyone’s playing them.

The “Good Game” Myth

People love to say, “Just make a good game.”

But what does that even mean?

Pretty visuals? Smooth gameplay? A viral mechanic?

A good game isn’t just about graphics or licenses, it’s about emotion, community, and connection.

Anime games? Sometimes they hit.
Big IPs? Rarely top 10.
Visually insane games? Not necessarily more successful.

So What Is the Key?

There’s no universal key, only a mix of:
- Hard work
- Trial and error
- Constant testing
- Timing
- A bit of luck
And most importantly  a real human touch

Roblox isn’t an exact science. It’s a living culture.

The ones who succeed are those who try hard without ever stopping,
who respect those who keep trying, and who keep going even when no one’s watching.

🎮 The Evolution of a Roblox Player in 3 Stages:

1️⃣ Day 1 – “Wait… what’s an obby? 😅”
2️⃣ After 1 Month – “I’ve got 12 pets, 3 tycoons, and I grind at night.”
3️⃣ After 5000+ Hours – “I don’t play the game anymore… I am the game.” 💀✨

Between a few bug fixes and the occasional server crash, we wanted to show what it really means to live the Roblox experience.

From noob to legend, we’ve all been there!

So… where are you on the evolution scale? 👀

#Roblox #GamingCommunity #GameDev #UGC #Humor #StudioLife #PlayerEvolution

We’re open! Couldn’t be more proud of the team and massive undertaking to get to here. Bringing these new attractions to life will forever be my career highlight. 

Blowing minds and disrupting the experiences space as we know it. 😎

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