Mercado Libre

Responsibilities:
- Lead the Delivery Loyalty business unit for the "My level" application, managing the different phases of the project such as definition, diagnosis, design, development and user testing, working in synergy with the technology, development, business, research and UX teams.
- Manage the results provided by research to strategically plan the different developments and improvements for the "My level" application, structuring the insights in a backlog for its execution in a specific sprint.
- Lead the Driver Loyalty team composed of UX Designer and UX Writer from their competencies and skills to meet the strategic objectives and the personal and professional development of each of them.

Achievements:
- Launched the "My level" application together with the program in 30% of the Latin American countries where the brand is present.
- Reduced by 10% the application's abandonment rate (Churn) by the delivery drivers, through the implementation of UX improvements, which allowed to generate a better understanding of the objectives and needs of the users, providing value improvements.
- I established synergies from the UX team of the business line, which allowed a better communication between the user areas.

UX project lead

Teleperformance

Responsibilities:
- Lead project and product implementation teams within the digital transformation process of the organization, as well as user and customer needs based on Agile and Scrum project management methodology.
- Establish team growth and communication methodology (frontend development, backend, design, operations and business) through follow-up methodologies (Agile) and group management of soft skills and product development in multidisciplinary teams.
- Support the overall user experience definition processes in the different digital products, depending on the scope of the implementation with focus on time, resources and stakeholders management through tracking and scrum methodology.

Achievements:
- I took the product "Optymize" to a competitive maturity point in the market allowing the effective implementation in clients of the banking sector and automotive companies.
- Managed and led the chatbot implementation team in digital channels for automotive companies achieving an NPS improvement from 50 to 60 in the website channel.
- I optimized processes and reduced time to market by an average of 15% by effectively implementing Agile processes in different products and digital projects.

Project Manager | UX Lead

Avianca

Responsibilities:
- Lead the UX/UI team for implementation of digital solutions within the digital transformation process of the organization, making use of agile project methodologies (Agile - Scrum) in all its phases (definition, diagnosis, design, development, implementation and follow-up-research) and support the UX strategy definition processes.
- Establish growth and product development methodology in digital design teams (UX designer, UX Writer).
- Organize and manage the tasks and product evolutions of the development cells (Conversion, AEM, New Booking Flow, Ancillaries, App, Booking Management).

Achievements:
- Improved the website experience from an NPS of 55 to 64 in the implementation of the "New UX" project in the different countries where Avianca is present.
- Improved conversion by 10% in the average ticket purchase on the Web and 7% in App with the implementation of the "New Booking Flow" project.
- Optimized the digital purchase funnel inventory by 30%, going from a total of 22 to 7 flows, through the implementation of flows adaptable to the variables by country and payment method.

Project Manager / UX Lead

Responsibilities:
- Design and lead UX experience processes according to user needs in JARVIS project (Application) using user based methodologies such as Human Centered Design, Design Thinking.
- Manage and lead design related processes throughout the product release period (diagnosis, definition, design, development, testing).
- Realization of user stories containing the need and acceptance criteria of each requirement related to UX / UI and its functionality detail.

Achievements:
- Effectively implemented the JARVIS project generating a 20% increase of conversion in the application with respect to the conversion given in the same period of the previous year.
- Increased by 5% the total revenue of the average ticket in Colombia and El Salvador, with the definition and implementation of the user experience processes (UX Lead) of the digital initiatives and initiatives of the Ancillaries team.
- I participated in the interface design and digital user experience (UX/UI) in the Avianca app in 2017, for which the company won the eCommerce Awards Latin America.

Senior User Experience Designer

Square

Responsibilities:
- Collaborate with the acquisition of new clients and projects to achieve monthly budget goals or KPIs making use of Inbound Marketing and digital marketing tools.
- Establish the scope of client requests by understanding the objective of their needs and the digital solutions required at an economic (Budget), functional and aesthetic (UX / UI) level, strategically defining the tasks and needs of each project to provide effective and optimized response in solutions as well as digital growth plan.
- Lead and supervise the management and performance of the implementation of digital projects for clients and projects in order to generate monthly progress reports, implementing agile methodologies and tracking with tools such as trello or Jira, and likewise take care of the quality of deliverables and compliance with dates and commitments.

Achievements:
- I managed to optimize operations and simplify products by 50% according to the needs and size of customers in a period of one year of implementing agile methodologies in internal processes and with customers.
- Increased the gross profit of each implementation by 60% by optimizing processes according to the daily goals to be achieved, with an effective use of Scrum-type task tracking.
- I managed to maintain an active inventory of annual customers, through the implementation of creative retention strategies based on benefits, increasing by 20% the total turnover of the company in 2014.

Project Manager Team Lead

Altek

Responsibilities:
- Supervise and manage the design and production team comprised of industrial designers, architects and operational team where it is necessary to understand consumption, material handling and lead times for each production line (Home, Blue, Contract, Office).
- Manage and establish communications and launch strategy for each production line for the different product collections annually.
- Supervise and manage the design and quality team for the product cutting and its stages.

Achievements:
- Effectively implemented 4 product lines in their production lines in 3 months.
- Optimized communications on the website, simplifying the experience and reducing the amount of clicks to reach the information, going from 5 clicks to 3 clicks improving the navigation architecture and experience.
- Reduced waste in production consumption, optimizing the use of material in each product by 15% by optimizing the structures and joints.

Design Director

Fundación Cerros de Bogotá

Responsibilities:
- Ensure compliance with communications grid and its effectiveness.
- Lead the digital management of the website foundation and its information consistency.
- Manage the evolutionary backlog at CX level for both communications and website improvements.
- Active management of users on the platform and its proper management of donation payments and database.

Achievements:
- I managed to make the Implementation of digital channels and effective communication of all the research part of the foundation increasing traffic by 30% to the website.
- I organized the internal processes of response and optimization of digital channels obtaining a higher performance of 15% in time to market.
- Increased the NPS indicator from 50 to 70, by implementing information architecture strategy.

Webmaster

I am an Industrial Designer with advanced level of English (C1) and high experience in the development of digital products as Product owner and project manager, in the creation of strategies for digital platforms and user experience (UX), as well as, development of digital products integrating digital branding, websites and digital marketing, eCommerce. I have advanced management of technological tools such as Jira, Trello, Human-Centered Design, Design Thinking, Agile and Scrum.

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