Donna

Building Donna, the most knowledgeable and pro-active Sales Assistant for sales reps on-the-go.

No new software required. Donna lives in your existing tools (Salesforce, Outlook, Teams...).

CEO & Co-Founder

AMAVI Capital

AMAVI is a fully independent investment fund with a pan-European scope, established to support growth of the leading and most promising scale-ups active in the PropTech industry.

As a Venture Partner, I assist the fund & its portfolio companies to scale.

Venture Partner

Angelwise

Angelwise is an early-stage investment fund focused on B2B SaaS.

Advisory Board Member

Miles Ahead

Entrepreneur in Residence

TIS (Treasury Intelligence Solutions)

In 2022, Cashforce was acquired by TIS (Treasury Intelligence Solutions) and our solution got merged into the CashOptix - PayOptix - RiskOptix solution set, creating a market leader in the Treasury & Payments space, with me as its Chief Commercial Officer.

Cashforce (acquired by TIS in June 2022)

In 2013, I founded a leading software provider in the field of Cash management and Treasury. 

From our offices in Europe (Belgium, Netherlands, Poland) and the US (New York), we served international mid-size & large corporate clients across Europe, the US and Asia. Cashforce connected seamlessly to the major ERP systems (such as SAP, Oracle, Microsoft Dynamics, Sage etc) and 4 Tier 1 banks distributed our solution in the corporate market. 

As the co-founder and CEO of Cashforce, I spread our unique vision around the “CFO / Treasurer of the future” and had the pleasure to lead a team of 80 great team members.

In June 2022, TIS (Treasury Intelligence Solutions) acquired Cashforce.

CEO & Co-Founder at Cashforce (acquired by Treasury Intelligence Solutions in June 2022)

Techstars

My fintech start-up Cashforce was selected to participate in the prestigious Techstars program in New York (Barclays Accelerator Powered by Techstars, Class of 2015)

Techstars NY Accelerator Program (Class participant)

NetN3

Directed and conducted extensive market, financial and operational analyses. Presented findings to clients. Leading and managing client teams during corporate restructuring and reorganisations.

Promoted from Associate Consultant to Consultant in only 1 year.

Project overview (non-exhaustive):
- Developing & implementing a business intelligence framework as part of the internal reorganisation of an intermodal international operator (Interim project manager, reporting to the board)
- Developing a business process framework as part of the internal reorganisation of an intermodal international operator (Interim project manager, reporting to the board)

Advising public and private decision makers facing strategic and operational challenges:

- Interim project manager at Inter Ferry Boats (SNCB Logistics)
- Investment analysis of the Dutch gas sector
- Developed an international positioning strategy & a communication strategy for the Dutch gas sector

Management Consultant / Interim Manager

PricewaterhouseCoopers

I was offered a "double jump" promotion to Senior Analyst after only 10 months. 

Highlights:
- Directed and executed various data analysis projects
- Evaluated & optimized Business process & IT controls at a variety of clients
- Project management (audit project planning, milestone management, project follow-up, scorecard updates)

Business & IT process analyst

Ebbinge & Company

Recruited 'high potentials' at the Ghent University (Top 1%)
Achieved highest recruits/month of all Student Recruiters (Top 1%)

Student Recruiter

Tech entrepreneur & investor with a broad range of interests (B2B SaaS, Proptech, Healthtech...)

Founded and run Cashforce as the CEO from incorporation to exit. 

Building Donna, the most knowledgeable and pro-active Sales Assistant for sales reps on-the-go. No new software required. Donna lives in your existing tools (Salesforce, Outlook, Teams...).

I’m always happy to share the learnings and stories that might help others founders of tech start-ups/scale-ups to be more successful.

🚀 Partnership newsflash: Donna x Plaud are joining forces.

When we met the Plaud team earlier this year in the U.S., the chemistry was instant: same ambition, same obsession with making AI actually useful for people in the field.

Fast forward to today, and we’ve just announced our partnership live at Dreamforce San Francisco.
While Donna, your AI assistant for field sales, is prepping you before meetings and taking the admin off your plate, Plaud captures every bit of context as the smartest AI notetaker on the planet.
Together, we’re making sure no detail ever gets lost — from the car ride to the boardroom.

Great to see the traction live at the show and great to meet again Nathan Xu, Cher Gao, Stella H. Brian Y.
Find us at booth #322 or drop me a note if you want to see it in action.

Nicolas Christiaen

With Donna, I help field sales teams ban unproductive time & increase CRM adoption

Last call for our event 'Rewired - the future of Sales" by Donna on November 5th in Antwerp 👇 

Seats are limited and we have an amazing line-up joining: Michael Humblet, Michiel V. from ERA Real Estate, Michael Boeckx from Securex,  Lieven Somers from TVH, Luuk van Stek from JDE Peet's ...

Why Forcing CRM Adoption Will Never Work for Field Sales 🚫

Ever tried convincing a field rep to “just update the CRM”?
It’s like asking a Formula 1 driver to stop for paperwork in the pit lane too. 🏎️ 😉

After many conversations with commercial leaders over the last weeks, one truth stands out: gathering reliable insights from the field is still a nightmare.
Dashboards, nudges, trainings… yet the same questions linger:
- Why aren’t calls logged?
- Where are the follow-ups?
- Why is our forecast so shaky?

Here’s the problem: CRMs were never built for field sales.
Field sales spend their days in cars, client meetings, shops, and factories, not behind a desk. Their world runs on calendars, call logs, emails, and notes. But none of it connects. None of it helps them sell better or faster. 
Sounds familiar?

What field sales reps tell me is simple:
👉 “I don’t need another system. I need a hyper-personalized assistant I can talk to! One that knows me, nudges me at the right time, and actually gets things done.”

That’s what we built Donna for. Not to force adoption but to make it inevitable.

Who’s joining Dreamforce next week? ☁️
Nothing like San Francisco during Dreamforce: the buzz, the people, the ideas shaping the future of AI and sales.

At Donna, we’re bringing back that energy to field sales — turning every minute on the road into real selling time. No screens. No admin. Just pure productivity.

🛟 Our Donna lifeguards are on duty keeping an eye out for teams drowning in Sales admin. 😉 Jonas Deprez Gheerwijn Clicque Sukerti Van Schoorisse Sam M. Laurens Ernots Michael Kruszynski

Drop me a message or find us at our partner Plaud’s booth #322 to see how Donna and Plaud connect seamlessly into the Salesforce ecosystem. 
Stay tuned for more exciting updates here.

#Dreamforce #AI #Salesforce #FieldSales #SalesProductivity

I help field sales teams ban unproductive time & increase CRM adoption

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