Nicolas de Boer's Linkedin Analytics

Meta just rolled out their biggest algorithm change in 5 years And 90% of advertisers have no idea it happened It's called Andromeda Here's what you need to know What changed: Meta's new algorithm only recognizes creatives with VISUAL differences as true creative diversity. That means: → Different hooks with same visuals = NOT diverse → Same creator, different scripts = NOT diverse   → Text overlay changes = NOT diverse What this means for your ads: Those "creative variations" you've been testing? The algorithm sees them as the same ad How to adapt: Instead of testing 5 hook variations of the same UGC video... Test: → UGC vs static vs founder content → Different creators entirely → Different settings/backgrounds → Different visual layouts of the same concepts Real example: We had a client testing 8 "different" ads. All UGC. Same creator. Different scripts Andromeda treated them as 1 creative We switched to: → 2 UGC (different creators) → 2 statics with key visual variations → 2 founder videos → 2 AI-generated Same budget. 3x better performance. The takeaway: Stop iterating copy to death Start diversifying visually Pro tip: Build a large b-roll database for all your content so you can easily vary shots in your video's Have you noticed this shift in your accounts? Drop your experience below The brands adapting fastest are seeing the biggest wins