AdWave Agency B.V.

We're a remote team of DTC performance marketers with a focus on creative & multichannel growth strategies.

Services we offer: 

• Meta, Tiktok & Google Ads Management 
• Performance Ad Creatives
• Landing pages & CRO
• DTC Strategy Consulting

Co-Founder

Performance Marketing | Meta Ads & Google Ads | Media Buying for Paid Social | Freelance | DTC 

Comios Media

Founder

Brown-Forman

Sales Promotion Intern

Freelance Performance Marketer For DTC Brands | $50m Revenue Generated | Online Marketeer | Meta Ads & Google Ads | B2C & Ecommerce

If you’re looking for someone who’s genuinely passionate about growing DTC brands 

Then you’ve definitely in the right place. 

Here's what we do at Adwave Agency:

We're an online growth marketing partner specialized in DTC marketing:  

- Spent $25+ Million On Facebook Ads
- Generated over $100 million in Revenue 
- Scaled 16 brands to 7 figures per year

Services we offer: 

- Paid Social Management (Meta, Google, TikTok)
- Performance Creative (Video, statics & UGC)
- Landing Pages 
- DTC strategy & consulting 

If you want to work together feel free to shoot me a message and I’ll be happy to learn more about your project.

I’ve audited over 10 accounts spending $50k+ p/m in the last 4 weeks 

And most DTC owners think their account setup is great

Yet 8 out of 10 times I’m disappointed. 

Here’s some of the most common mistakes I’ve seen:

- Not optimising for sales/conversion
- No separate testing campaign 
- No broad targeting 
- No Advantage Plus Shopping 
- No consistent naming conventions
- No 20/80 testing + scaling budget split 

Reminder: You can have the best creative in the world

But if your technical setup is not solid, it’s going to be hard to get results.

Nicolas de Boer

Most DTC brands make this one mistake 

Relying only on customer acquisition

Here’s why they’re wrong.

Gaining new customers can give your sales a quick boost.

But the problem with customer acquisition:

→ Is becoming more expensive each day.
→ It doesn't guarantee repeat business.

That's the truth.

So what’s the true lever for achieving sustained profitability?

Customer Lifetime Value (LTV).

Increasing a customer's LTV can turn your existing customers into a consistent revenue stream.

Here are a few ways to increase LTV:

→ Subscriptions
→ Loyalty Programs
→ Email Retention flows 
→ Post purchase upsells
→ Exisiting customer discounts 
→ Existing customer campaigns on Meta

If you’ve been pouring resources into:

-> More ad spend
-> More ad channels 

And your profits are still fluctuating.

Try focusing on increasing your customer lifetime value.

See what happens.

What it’s like working with 99% of agencies: 

• Need to explain things repeatedly
• Small errors with endless feedback
• Slow to adopt to new marketing strategies
• You chase them for updates.
• Slow to deliver

What it’s like working the top 1% agencies:

• Minimal input 
• Quick execution and turnaround
• Continuous flow of new ideas
• Not scared to test 
• Regular updates come to you

If your agency doesn’t act like your brand is their own, then you’re probably a mistake. 

Once you start working with the 1%, everything will start to feel light and easy.

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