Rise Digital

I help financial advisors, wealthtech and fintechs to thrive in the digital age by maximising the potential of their online presence.

My services include: 
- Marketing Strategy Planning & Implementation
- Website Design and Development
- Social Media Marketing 
- Content / Email Marketing
- Campaigns & Digital Advertising 

Available as a fractional CMO or for digital marketing consultancy.

Founder and Lead Consultant

PWN Nice - Cote d'Azur (Professional Women's Network)

PWN (Professional Women Network) est le premier réseau mondial pour les femmes actives, axé sur le leadership au féminin et l'avancement professionnel. 

En tant que membre du comité de direction, mon rôle consiste à établir une ligne directrice claire en termes de communication, afin d'engager notre communauté, de mettre en avant nos initiatives et de soutenir efficacement notre mission d'impact.

Board Member - VP Communication

Web3 Espresso

I publish a weekly newsletter called Web3 Espresso ☕ for decision-makers who want to explore the new frontiers of Web3 and AI technology. 

Join thousands of other Web3 aficionados - by subscribing for free here: https://web3espresso.substack.com/

How can digital marketing be done differently?
How can we reduce our reliance on Google and Meta?
What will a cookie-less world look like, one where we do not accept being tracked online?
How can we reward the people who produce the content based on the value they provide without being dependent on an algorithm?
 How could brands directly reward customers for their loyalty and continued business?

Learn how the next internet is being shaped today. 

[Feel free to DM me if you are a Web3 founder and want to showcase what you're working on].

Founder

Relevance

Responsible for planning, delivery, and production of work for retained luxury brands and commercial clients across digital and social media.

I was responsible for managing a portfolio of the agency's largest clients, developing and implementing digital marketing strategies focusing on traffic acquisition, conversion and retention, and ensuring the highest levels of client satisfaction. I worked closely with our in-house creative, media, and analytics teams to deliver exceptional results for our clients.

Account Director

In my role as a Senior Digital Account Manager for  Relevance, a boutique digital marketing agency I am responsible for designing and implementing the digital marketing strategy for a wide range of clients. 

We use a combination of Website Design, SEO, PPC, Social Media, Inbound and Digital PR to ensure that brands are recognised, found online and generate digital leads and sales. 

In my role, I manage all aspects of digital marketing including strategy, traffic acquisition (SEO and Paid), conversion optimisation and social for key client accounts. Success means building strong, long-term client relationships and ensuring that clients are getting the best digital marketing services out there. 

If you would like to learn more about how Relevance can help you reach HNWI, do not hesitate to connect with me.

Senior Digital Marketing Manager

Planet of finance

Digital Marketing I Demand & Lead Generation | Content Strategist I 

Currently responsible for growing and nurturing the Planet of finance community of wealth management professionals through digital acquisition channels. 

Responsible for leading the digital marketing efforts of Planet of finance, a unique platform that connects financial advisors / wealth managers and potential investors. In role I created a digital marketing strategy and roadmap to grow the community of finance professionals and attract individuals to the platform. The strategy was based on inbound marketing techniques focusing on creating targeted content and paid advertising.

Key achievements: 

- Successful re-branding campaign ensuring minimum churn and message continuity
- Growth hacked lead generation through inbound marketing strategies (+200% leads generated)
- Helped sales convert through lead nurturing tactics
- Doubled conversions through paid search and affiliates
- Increased organic reach by producing regular content on the blog
- Increased social media followers and engagement on Linkedin and Twitter

Hubspot Inbound Marketing Certified.

Digital Marketing Manager

Experian

Experian MicroAnalytics is a double bottom line business unit specialized in alternative data, mobile technology, distributed models and enabling technology. Its mission is to create credit risk profiles for millions of people and offer them easy access to credit.

Account Executive responsible for the development and implementation of innovative credit risk solutions for financial institutions, central banks and MNOS.

Senior Business Solutions Consultant

Iteso Initiatives

Founded and developed an independent consulting firm focusing on financial inclusion and social enterprise. 

Example of responsibilities included project leadership, capacity building, market analysis, business model development, financial and credit analysis, budgeting, reporting and monitoring.

mBank

mBank is the first branchless mobile microfinance institution in the Philippines. mBank is the result of a collaboration between Planet Finance (France), Experian MicroAnalytics (Monaco) and SMART Telecommunication (Philippines). 

I was hired to bring operational microfinance and mobile banking expertise to the founding team of an innovative microfinance model using mobile branchless banking. We successfully launched the pilot operations in Tacloban (Philippines) and operations have not expanded nationally. 

Key achievements: 
- Testing and implementation of the integrated mobile front end and back office banking systems
- Production of all operational processes, procedures and tools 
- Trained all parties in the usage of the front and back office operations

Specialties: Mobile Financial Services, Microfinance, MIS Implementation, UAT, Project Management.

Iteso Initiatives:  Consultant Mobile Financial Services

Yunus Fund Monaco / Monaco Social Business

The Yunus Monaco Found is a joint-venture between the Monaco Venture Capital & Private Equity Association (MVCA), Prince Albert Foundation and Grameen Trust. 

My role was to lead the strategic direction and creation of an investment fund based on the Yunus Principles of Social Business. The aim of the fund was to develop and finance social businesses in Africa.

Key achievements included
- The operational launch of the first social business center, located in Arusha (Tanzania) 
- The strategic definition of a village based social business model that included Agricultural loans and Healthcare insurance

The project is now part of the Impact Investing Program of the Monaco Venture Capital Association.

Iteso Initiatives:  Director Yunus Fund Monaco

BiD Network Foundation

BiD Network Foundation mobilizes capital and know-how for SME in emerging markets. Activities focus on early stage entrepreneurs with investment needs between 15K USD and 500K USD. 

My role was to work in close collaboration with our local partner, the Makere Business Center, located in Kampala (Uganda) to help achieve our goal of getting SMEs started and financed. 

Key achievements: 
- Developed the framework for a service to facilitate cross border venture capital, organizing background checks, perform due diligence of SMEs, arranging contracts and monitoring the progress of local investments. 
- Generated qualified deal flow from Uganda, analysed business plans and prepared entrepreneurs for investment. 
- Actively participated in the “Ready 4 Equity” package for entrepreneurs.

Iteso Initiatives : SME Financing

Your fractional CMO: Digital strategy for financial services, fintechs & Multi-Family Offices.

I help advisors and multi-family offices to define their online presence and optimise their digital strategy to subtly enhance their visibility and attract the right clients. 

What I bring to the table:

Clear, impactful positioning – Branding, SEO, paid media, and content strategies tailored to your market.

Precise targeting – High-performing campaigns to engage audiences including HNWIs.

Innovation-driven growth – Leveraging AI and the latest digital trends to maximise your impact.

 Need expert marketing leadership without hiring a full-time CMO ?

I provide the strategic vision and execution to turn your online presence into a powerful growth engine.

📩 Let’s talk.

👉 A favourite quote by Robert Thier who said: "Knowledge is time is power is money".

You don’t often see a collaboration that pushes the boundaries with style and great storytelling. Well done James Spake FCIM and team.

Nicole Booth

Founder Rise Digital Marketing Agency | Digital strategy partner for wealth firms built for the NextGen | PWN Board Member

The past 6 months has been a fascinating experience filming the story of the amazing and often unexpected ways Sir Elton John's life is connected to gold. Today we released the trailer for Elton John - Touched By Gold; an exclusive access exploration into the life of an icon. Thank you to Elton John, David Furnish and their incredible team, Theo Fennel, Holly Adams, Chris Page, and the teams at Pioneer Productions and World Gold Council. Everyone has worked with tremendous passion, bringing this production together. Visit TouchedByGold.com

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