CATALIS

- Lead all marketing projects for the Tax & CAMA vertical.
- Shape and maintain brand voice to ensure all content is consistent and uses the correct tone and voice.
- Review any external-facing content for consistency.
- Create and manage content library.
- Manage content production for a variety of content formats:  websites, brochures, product guides, explainer videos, etc.
- Collaborate with subject matter experts to develop original content that can be repurposed for a variety of formats.
- Work with and manage key vendor partners, including PR agency, contractors, and printers.
- Work closely with vertical leaders to create holistic, effective marketing plans.
- Manage the strategy, planning, and execution of all email campaigns.
- Create engaging content for various email demand gen and drip campaigns.
- Analyze, review, and report on the effectiveness of marketing campaigns, content tactics, and overall engagement, to maximize results.
- Provide voiceover for various marketing projects.
- Attend conferences/trade shows as needed.
- Moderate and manage vertical webinars.
- Edit/write copy for marketing materials as needed.

Marketing Content Manager/Tax & CAMA Marketing Manager

Marketing Manager, Payment Solutions

Marketing Manager, Tax & Treasury

Value Payment Systems, LLC

- Work with existing clients to develop marketing campaigns (b2c) for increasing adoption/usage and transaction volume.
- Design/update user (consumer) adoption materials for existing and new clients.
- Assist in the implementation of marketing programs through e-mail, magazine advertising, direct mail, trade shows, sales manuals, website, etc.
- Provide marketing tracking and research information by collecting, analyzing, and summarizing data and trends.

Marketing Manager

Rock The Street, Wall Street

- Managed relationships and communications around the Rock the Street, Wall Street non-profit programs, which are taught in local high schools across three cities, Nashville, Memphis, and Chicago with plans to expand their footprint.
- Identified and built champions in their schools; drove and supported financial literacy partnerships; promoted adoption of financial literacy workshops
- Established scalable tools and processes across markets that monitor performance, including quality control and appropriate forecasting of building resources. Worked with and communicated progress to internal stakeholders and ensure that projects are scoped properly and handed off seamlessly for deployment.
- Managed program goals, scope, schedules, and resources to ensure timelines and goals are aligned across multiple markets. Reported quality metrics with informative analysis on monthly basis.

Marketing and Operations Manager

LBMC

- Supervised proposal process (including back-up for proposal production).
- Supervised production of marketing collateral (brochures, flyers, etc.).
- Provided financial reporting and administered nine (9) industry segments.
- Trained partners/employees on Microsoft Dynamics CRM.
- Edited and reviewed marketing documents, including proposals, presentations, collateral, etc.
- Supported company re-branding, including new website revisions and editing.
- Performed voiceover narration for special projects, corporate presentations, and awards ceremonies at the national AAM Summit conference.

Marketing Supervisor

- Proposal / New Client Presentation Production.
- Creation / Production of Marketing flyers/collateral for seven companies.
- Comprehensive management of LBMC resume database.
- Management / scheduling of industry segment meetings.
- Marketing Research for numerous industries.
- Assist with tradeshows as needed.

Marketing Coordinator

Skilled brand/B2B SaaS marketer with comprehensive marketing experience, including content writing/development, acquisition marketing, email demand gen lead generation, B2B content marketing for SaaS products/solutions, web content, B2C user adoption, event management, collateral design, vendor relations, proposal coordination, and account management.

Taplio

Nicole Alford's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Nicole Alford's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Nicole Alford's Linkedin Analytics