WebFX

Senior Internet Marketing Consultant

Lead Internet Marketing Consultant

Internet Marketing Consultant

Internet Marketing Analyst

Internet Marketing Specialist

The Sleeping Cauldron

Freelance Marketing Consultant Responsibilities:

- Marketing Strategy: Planning and implementation of marketing strategy for startup e-commerce business.

- e-Business Advising: Consulting during the e-business startup process. Advising on business strategy, competitive analysis, and product price optimization.

- Graphic Design: Designing logo and wordmark for sister companies The Sleeping Cauldron and The Purple Gambit. Creating digital graphics for social media and website.

- Website Creation: Creating website using WYSIWYG service. Designing website to fit company brand and style. Customizing site using plug-ins and necessary code.

- Social Media Marketing: Creating company Facebook and Instagram accounts. Implementing marketing campaigns to build audience, boost customer engagement, and kickstart sales.

- Digital Marketplace Sales: Listing and optimizing products on online marketplace services, such as Etsy, Ebay, and Amazon.

- Advertising: Growing business using digital advertising platforms, such as Facebook and Instagram ads. Promoting online marketplace listing with sponsored product ads.

- Trademark and Copyright Assistance: Legal and technical advising during the trademark and copyright process.

- Photography: Product staging and photography using Nikon DSLR camera.

Freelance Marketing Consultant

Powder City

Jr. Internet Marketing Associate Responsibilities:

- Website Maintenance: Updating website through Magento and Shopify e-commerce platforms. Editing responsive and dynamic website themes. Programming using HTML, CSS, JavaScript, jQuery, PHP, and Shopify Liquid code.

- Graphic Design: Designing graphics for all online storefronts including Powder City, Supplementastic!, Nootrostop, and Powder City Amazon and Ebay stores. Batch production of product labels and website graphics using Adobe Creative Suite programs.

- Online Marketplace Optimization (Amazon and Ebay): Updating Amazon product listings and advertising for optimal keyword rankings, product sales, and customer engagement. Analyzing Amazon competitive market for listing optimization strategy.

- Copy Writing and Editing: Creating copy for product pages, emails, blog posts, and another other copy needed for internal or external facing media. Editing product copy and legal communications.

- Email Marketing: Managing email marketing initiatives through Mailchimp, including weekly newsletter, sales communciations, and customer re-engagement campaigns. 

- Social Media Marketing: Maintaining company social media marketing campaigns on Facebook and Twitter. Implementing Facebook advertising and conversion tracking using Facebook pixel for Shopify. Optimizing sales conversions through user experience testing. 

- Keyword Optimization: Researching and tracking keywords for Amazon and Google searches using AMZ Tracker and SEMrush.

- New Product Releases: Implement new product releases using various marketing techniques to boost customer engagement and user experience.

Internet Marketing Associate

Cleveland Brothers Equipment Co

Marketing Intern Responsibities:

- Graphic Design: Designing promotional materials using the Adobe Creative Suite to be used in print and web initiatives, advertisements, and internal and external deliverables.

- Email Marketing: Designing and developing email marketing campaigns using Mailchimp to boost sales and customer engagement.

- Event Planning: Collaborated with marketing team to plan state-wide sales event, which resulted in over $1 million in product sales, numerous sales leads, and increased customer satisfaction and engagement.

- Website maintenance: Updated internal and external facing website content and code using HTML, CSS, JavaScript, and jQuery.

- CAT Brand Management: Developing materials to meet brand guidelines for Cleveland Brothers and its affiliates.

- Marketing Strategy: Strategizing about current and upcoming marketing initiatives with marketing team.

- Printing and Marketing Agency Collaboration: Worked with local printers to produce professional quality marketing materials, including mailers, flyers, signs, banners, and more. Collaborated with various marketing agencies to accomplish goals relating to website maintenance and graphic design.

- Time Management: Managing time effectively to meet strict campaign deadlines.

Marketing Intern

Wig and Buckle Theater Company

Publicity Coordinator Responsibilities:

- Graphic Design: Developing promotional materials for productions including posters, social media graphics, and apparel.

- Website Maintenance: Updating company website with new content. Programming using HTML, CSS, JavaScript, jQuery, and PHP.

- Email Marketing: Implementing email marketing campaigns for upcoming productions using Mailchimp.

- Journalism and Copy Writing: Writing press releases for upcoming productions. Writing creative copy for website, email marketing, and other promotional materials.

Publicity Coordinator

Lebanon Valley College

Student Worker Responsibilities:

- Graphic Design: Designing promotional materials, including posters, social media graphics, and more.

- Social Media Marketing: Implementing department social media campaigns targeting prospective students, current students, staff, and alumni. Maintaining department social media accounts, including Facebook, Twitter, and Tumblr.

- Website Maintenance: Updating department website and wiki with new and engaging content.

- Videography: Shooting and editing video for content to be posted on the department website and social media profiles. Conducting video interviews. Setting up three point lighting.

- Department Strategy: Collaborating with department staff to meet goals and needs of Digital Communications program.

Student Worker, Department of Digital Communications

Peer Tutor Responsibilities:

- Academic Tutoring: Supplementing the education of fellow students by building a strong understanding of concepts and healthy study skills through the sharing of my own knowledge and experience. Topics include: design concepts, Adobe Creative Suite programs, user experience best practices, web design, front-end development, communications, and German.

- Learning and Language Support: Working with students who have learning disabilities and language barriers to better understand course skills and concepts.

Peer Tutor

Digital Marketer with a passion for generating leads, driving revenue, building strong client relationships and spreading positivity! | Proud FXer

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