Zylo

I develop and implement content strategies that position Zylo has the market leader in SaaS Management and drive business growth. I'm also the producer of SaaSMe Unfiltered: The SaaS Management Podcast and SaaSMe Anything Podcast.

Content Marketing Manager

First Person

As Director of Marketing, I collaborated with the Sales & Advisory Team to support the strategic growth objectives of the organization. My day-to-day revolved around content strategy and engaging our target audience to strengthen and build relationships with clients and the market.

Director of Marketing

As a Marketing strategist, my role revolved around enabling our sales team, leading the annual RESOLVE conference, and maintaining the FirstPerson brand in the market. Each day, I woke up thinking about how to best engage our future and current clients – business leaders who want to create exceptional experiences for their employees.

Marketing Strategist

Within the marketing department I played a dual role as designer and marketer. I helped the sales team nurture leads through the implementation of inbound marketing strategies and creation of valuable content. In addition, I collaborated with the marketing team on other various initiatives, including events, marketing campaigns, internal and external branding, and company culture.

Marketing Coordinator

Chi Omega Alumnae Indianapolis

As the Philanthropy Chair, I coordinated community service and volunteer opportunities for our alumnae members and served as liaison for the Make-a-Wish Foundation. I also managed the quarterly newsletter, creating awareness about events, sharing news, and keeping members connected.

Board Chair - Philanthropy

Franchise Concepts, Inc.

As Marketing Coordinator, I was responsible for all creative marketing development for all three companies under Franchise Concepts, Inc., Deck The Walls, The Great Frame Up and Framing & Art Centre. Creatives in support of franchise marketing initiatives included direct mail campaigns, point-of-purchase materials, e-mail blasts, and social media. In addition, I also assisted the Marketing Manager with carrying out the marketing strategy. I communicated on a day-to-day basis with individual franchisees and Regional Managers, obtaining creative requests, solving problems, and assisting their current needs. Other responsibilities included assisting in the development of a social media strategy for all three companies, and gathering and compiling ROI data for records for each initiative.

NDeWoskin Designs, LLC

I served as owner and lead designer to support the branding needs of businesses in the St. Louis Metro Area, including logo and brand development, business and sales collateral, ads and more.

Owner and Graphic Designer

Fred Weber, Inc.

Designed marketing collateral consistent with brand strategy. Maintained relationships with subsidiary companies for marketing campaign development.  Assisted Director of Marketing with promotional and administrative projects as well as project bid proposals.  Design work included print ads, brochures, trade show graphics and other graphics for company promotions and events.

Graphic Design Specialist

Student Website Advancement Team - William Woods University

Recommended, designed and implemented enhancements to William Woods University’s departmental websites.  Collaborated with WWU faculty and team members on a weekly basis.  Worked on asp pages.

Website Administrator

Developed marketing collateral to support brand identity and worked with key business stakeholders to develop website content.  Design work included brochures, print ads and trade show graphics.

Marketing Intern

William Woods University

Created print ads with consistency of brand.  Recruited participants and coordinated production activities for a promotional video.

Graphic Design Intern

Developed marketing collateral to support brand identity.  Design work included print ads, brochures and trade show graphics.

I’m a designer turned content marketer and love finding creative ways to bring marketing strategies to life. Each day I wake up thinking of ways to engage customers, drive value and delight.

Previously I led the marketing initiatives for a consulting firm, including content, email, events, branding, and demand. During that time I achieved email engagement above industry benchmark and increased web traffic more than 80% year over year.

Outside of work, I enjoy spending time with my family and friends, baking, and traveling. Yoga has become my favorite way to exercise and keep my mind healthy.

Strengths Finder: Arranger, Consistency, Relator, Context, Learner

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