Varonis

•Oversee and manage four teams: Demand Generation, Content Marketing, Digital Marketing + Marketing Operations

Senior Director of Global Demand Generation

• Increased inbound & paid marketing-sourced opportunities by 62% YoY
• Increased target account demo request submissions by 74% YoY
• Grew database for new market by 127% in one year

Key Responsibilities:
• Design & lead a comprehensive demand generation strategy for key business initiatives
• Work closely with Product Marketing to define go-to-market strategies and content needs for product launches
• Develop & track comprehensive metrics and advise on the effectiveness & future direction marketing campaigns & spending
• Grew Demand Gen team from 1 to 5, including adding the Content Marketing team under my management
• Assist in the development of content marketing & thought leadership programs, overseeing all promotional planning in support of these programs
• Optimize targeting, creative, media, and budget allocation to maximize effectiveness & ROI
• Define & manage program budgets

Director of Global Demand Generation

Mongoose

• Increased marketing-generated new revenue from 25% to 73% YOY
• Increased marketing-sourced new opportunities from 10% to 50% in my first 12 months
• Generated over $1 million in new revenue from webinar strategy in 2021
• Shortened sales cycle of marketing-sourced opportunities from 5 months to 2 - 3 months
• Implemented webinar series & higher ed community initiative that has over 2000 registrants & 200+ live attendees at each session 

Key Responsibilities:
• Oversee execution of strategic marketing initiatives including demand generation, product marketing, market research, brand marketing, and more
• Report to CEO & work directly with the Executive Leadership team to identify areas of opportunity for growth, articulate marketing initiatives, and offer solutions to business problems
• Collaborate frequently with Product, Sales, and Client Success teams
• Build, scale & manage a high-performing marketing team of 7
• Coach & mentor team members, ensuring career development & maximum use of the team’s talents

Director of Marketing

Columbus McKinnon

• Increased online RFQs by 78% in first 12 months
• Increased targeted database users by 45% in first 12 months
• Led the redesign for Columbus McKinnon's global enterprise website, consolidating over 40 regional websites
• Received Employee of the Month Award in February 2020 & December 2020

Key duties include:
• Primary internal digital marketing expert, driving global collaboration & alignment across all business units & regions
• Oversaw deployment, integration, and operating model for marketing technology stack that includes HubSpot Marketing Hub, EpiServer, inRiver, LearnUpon, Oracle CRM, and Google Analytics
• Developed campaigns and executed go-to-market strategies; aligning with direction articulated by stakeholders for both short & long-term business objectives
• Led the North American marketing team responsible for content marketing, social media, demand generation, brand marketing & communication, PR, and analytics
• Communicated new campaigns to the executive team, highlighting met goals, forecasting KPIs, and setting a clear vision for the department
• Measured & reported performance of all digital marketing campaigns, analyzing industry & campaign data, to create an informed & market-led marketing strategy
• Founding member & Enterprise Leadership Council for Columbus McKinnon’s first Employee Resource Group, WIN (Women's Influence Network)

Digital Marketing Manager, North America

World Business & Executive Coach Summit (WBECS)

• Served as organization's marketing leader, managing a global team of over 20 people
• Increased Annual Summit Program revenue by 67% in first year
• Strategized & executed integrated and brand strategy for organization and individual program brands
• Increased brand awareness & demand generation via marketing initiatives including content, social media, SEO, paid social media, email & more

Marketing Director

PrivateFly

• Increased online bookings by 79% in first 12 months
• Increased PPC conversion rate by 23% in first 12 months, while also reducing CPC & overall costs
• Coordinated with PR Agency to achieve corporate coverage in multiple publications including Travel+Leisure, CNN, Fox News & BuzzFeed

US Marketing Manager

Digital Marketing Executive

Guaranteed Rate

Social Media & Content Marketing Manager

Appraisal Desk Coordinator

Albright-Knox Art Gallery

Publications Intern

Demand Gen @ Varonis | B2B Marketing Strategist | Somewhat Funny Meme Creator

I'm an innovative & agile marketing leader with global experience in B2B SaaS for a variety of industries. I have expertise in demand generation, brand marketing, content & social media, and product marketing.

I have a Master's Degree in Strategic Marketing & Communications and have worked in both North America & EMEA. 

My strengths are in go-to-market strategies, team development, creative content & social media campaigns, and building online communities.

Taplio

Nicole Gates's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Nicole Gates's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Nicole Gates's Linkedin Analytics