👇 Get 1M+ Views Guaranteed | CXO @ Viral Coach

Hey there, I’m Nico. TLDR: I’ve done everything from found and co-found marketing and consulting start ups, to work in Fortune 100 companies. I have a few degrees and certs, and always willing to learn &amp; work hard. Heart &amp; work ethic of an entrepreneur and builder with the track record of someone you’d want to hire. —-10+ years of experience across Customer Success, Operations, Program Management, Product Marketing, and Growth. My background spans enterprise insurance (USAA), software engineering, content-led growth, customer experience, and cross-functional leadership.I’ve led teams, managed portfolios of 375 active clients, supported delivery systems, and built workflows that improved retention, onboarding, operational efficiency, and customer satisfaction.My experience includes:• Customer Success Leadership• Program Management &amp; Operations• Process Improvement &amp; Workflow Design• Retention Strategy• Product Marketing &amp; Content Strategy• Technical Collaboration (APIs, SQL, back-end exposure)• Cross-Functional Team Leadership• Data-Driven Decision Making• AI Workflow AutomationI blend creativity, technical fluency, and operational rigor to solve complex problems, manage customer life cycles, and support scalable growth. I thrive in fast-paced environments where customer outcomes, process improvement, and cross-functional collaboration drive results.I am currently seeking Director-level opportunities in Customer Success, Operations, Program Management, Product Marketing, or Product Operations.

People don’t give their best when they’re watched.
They give their best when they’re trusted.

Control creates compliance.
Trust creates ownership.

And every team sits between those two choices,
one fuels fear, the other fuels performance.

Here’s how trust-driven leadership shows up 

1. Micromanaging squeezes. Empowerment expands.
→ Give people room to think, decide, and lead their own work.

2. Surveillance pressures. Autonomy motivates.
→ Replace constant checking with clear expectations and freedom.

3. Fear silences. Safety unlocks.
→ Build spaces where people speak up without worrying about judgment.

4. Task monitoring limits. Outcome alignment elevates.
→ Focus on results, not how every minute is spent.

5. Doubting slows. Believing accelerates.
→ Let your confidence in people become the standard they rise to.

6. Control fatigues. Trust energizes.
→ When people feel seen and supported, their effort multiplies.

7. Rules manage. Relationships inspire.
→ Strong trust makes teams go further than any policy ever will.

Lead like this, and your team won’t just work harder,
they’ll care deeper, think smarter, and grow faster.

Great performance doesn’t come from supervision.
It comes from belief.

Trust isn’t a leadership tactic.
It’s a culture multiplier.

How are you showing trust to your team today?

➕ Follow Nico Torres, for more on the future of work.

Nico Torres, MBA

Head of Client Success @ Viral Coach | Content & Growth Advisor to the C-Suite | Start-up Leadership

It won’t happen overnight.
But if you quit, it won’t happen at all.

Progress rarely feels fast.
Most days, it feels slow… invisible… even pointless.

It starts with familiar thoughts:

“This is taking too long.”
“Maybe I’m not cut out for this.”
“Why isn’t it working yet?”
“Others are moving faster than me.”

But the truth:

→ Growth compounds quietly before it shows up loudly
→ Consistency beats intensity every single time
→ Momentum is built in the days no one sees
→ Winners keep going long after motivation disappears
→ The breakthrough always looks late, until it arrives

Quitting stops the story.
Continuing rewrites it.

What real progress actually looks like:

✓ Showing up when it’s not exciting
✓ Doing the small things that don’t get applause
✓ Fixing instead of abandoning
✓ Learning instead of labeling things “failure”
✓ Trusting the process long enough to see the result

Nothing meaningful happens instantly.
But everything meaningful happens eventually, if you stay in the game.

Start asking:
Am I quitting too early, or continuing long enough to win?

➕ Follow Nico Torres, for more on the future of work.

Nico Torres Santana, MBA

My journey spans 10+ years of driving growth and efficiency, where I’ve helped brands scale to six figures and millions of impressions—even while working part-time. 

As the founder of NTS Media, a boutique content marketing agency, I specialize in creating streamlined content marketing systems and strategies tailored for go-to-market success. 

Whether it’s info products, eCommerce, or service-based offerings, I help businesses build their brand presence and convert audiences effectively. My passion lies in solving complex problems, optimizing processes, and delivering high-impact results that drive growth and elevate brands.

Head of Content | Client Success Advocate | Content & Growth Advisor to CEOs, Execs, Founders & Leaders | MBA in Marketing | Ex-CXO, Ex-CoS

Robyn Jacobs

People Don’t Leave Great Jobs
They Leave Bad Conditions

Nobody leaves a job where they are respected, well-paid, and growing.
It’s rarely about the title.
It’s rarely about the company.
It’s almost always about how they’re treated.

The truth?
People stay where they feel valued.
They stay where their work matters.
They stay where growth is part of the culture, not just the slogan.

A great workplace looks like this:
→ Respect is shown, not just spoken
→ Pay reflects contribution, not negotiation skills
→ Growth is a clear path, not a vague promise
→ Leaders listen more than they command

Practical ways to build this environment:
✔ Give feedback that empowers, not diminishes
✔ Recognize effort consistently and publicly
✔ Create real development opportunities, not busywork
✔ Pay fairly and transparently
✔ Treat people like partners, not resources

The challenge isn’t retaining talent.
The challenge is creating a place worth staying for.

People don’t leave companies,
they leave conditions.

➕ Follow Nico Torres, for more on the future of work.

Image credit: Oliver Ramirez G

Bad leadership feels invisible.
Until you add up the bill.

Most leaders focus on effort and output.
But the real cost shows up in people, delays, and fear.

Because leadership isn’t what you intend,
it’s what your team experiences.

Here’s what bad leadership really costs

1. Your best employee quits.
→ Micromanagement drains trust, and talent walks out the door.

2. Projects run late.
→ Teams hide problems when they’re afraid to speak up.

3. Opportunities slip away.
→ Everything waits because you need to approve everything.

4. The wrong hire stays too long.
→ Avoiding tough conversations gets expensive fast.

5. Problems repeat themselves.
→ Missing expectations today becomes wasted time tomorrow.

6. And the hidden tax? Your ego.
→ The bigger it gets, the more your growth stalls.

Add it all up,
and the cost isn’t just financial.
It’s momentum lost, trust broken, and progress delayed.

Great leadership pays for itself.
Bad leadership quietly empties the account.

What is your leadership style costing you?

➕ Follow Nico Torres, for more on the future of work.

Head of Client Success @ Viral Coach, LLC | Content & Growth Advisor to the C-Suite | Start-up Leadership

NO MATTER HOW GOOD YOU ARE,
IN THE WRONG PLACE, YOU WON’T BE VALUED.

Because:

→ Talent can’t shine where it’s suppressed
→ Excellence is wasted where growth isn’t supported
→ The wrong environment turns strengths into stress
→ Culture can lift you, or limit you

The truth is:

You can be exceptional…
but if the place you’re in doesn’t recognize it,
you’ll start doubting what’s actually extraordinary about you.

What being in the right place looks like:

✓ Your strengths are noticed, not questioned
✓ Your ideas are welcomed, not dismissed
✓ Your growth is encouraged, not blocked
✓ Your value is recognized, not debated

Sometimes the problem isn’t your ability,
it’s the room you’re trying to fit into.

And the moment you change the environment,
your confidence, performance, and impact transform.

Start asking:
Am I the problem, or is the place limiting my potential?

➕ Follow Nico Torres, for more on the future of work.

Keep doing your best every single day.
If no one is proud of you, be proud of yourself.

Because:

→ Progress isn’t always loud or celebrated
→ Most growth happens when no one is watching
→ Self-respect matters more than outside validation
→ Consistency builds confidence one small win at a time

The truth is:

Not everyone will notice your efforts.
Not everyone will applaud your journey.
But you know the work you're putting in.
And that’s enough.

What real self-pride looks like:

✓ Showing up even when motivation is low
✓ Choosing discipline over excuses
✓ Celebrating small wins others overlook
✓ Becoming the person your future self will thank

You don’t need permission to be proud.
You don’t need applause to keep going.
Your effort already proves your worth.

Am I chasing approval, or building pride from within?

➕ Follow Nico Torres, for more on the future of work.

Head of Content | Client Success Advocate | Content & Growth Advisor to CEOs, Execs, Founders & Leaders | MBA in Marketing | Ex-CXO

Appreciate the People Who Give You Their Time

Time is the most valuable thing anyone can offer.
It’s never just time,
it’s a piece of their life they can’t get back.

The truth?
Every conversation, every meeting, every moment shared
is an investment someone chose to make in you.

Real appreciation looks like this:
→ Listening fully when someone shows up for you
→ Respecting their attention and presence
→ Valuing quality over convenience
→ Recognizing effort even when it’s quiet

Practical ways to show it today:
✔ Say exactly what you appreciated about the moment
✔ Keep commitments so their time isn’t wasted
✔ Be present instead of distracted
✔ Offer your time with the same generosity

The challenge is not finding more time.
The challenge is honoring the time others give.

Appreciation costs nothing,
but it means everything.

➕ Follow Nico Torres, for more on the future of work.

Amaya Miguel Aguirregomezcorta

Life becomes more meaningful
when you realize you’ll never get the same moment twice.

It sounds obvious, but it changes everything.

Because:

→ Rushing steals the joy from what’s right in front of you
→ Distraction makes you miss the moments that matter most
→ Waiting for “the right time” delays the life you want
→ Presence turns ordinary moments into lasting memories

The truth is:

Most people don’t realize a moment was special
until it becomes a memory.
But meaning is created in real time, not in hindsight.

What living with awareness really looks like:

✓ Slowing down long enough to notice the small things
✓ Giving people your full attention, not your leftover energy
✓ Choosing presence over perfection
✓ Letting today matter as much as your goals for tomorrow

Life isn’t measured in years.
It’s measured in moments, moments you’ll never get again.

Start asking:
Am I living this moment fully, or letting it slip away?

➕ Follow Nico Torres, for more on the future of work.

You are never too important to be nice to people.

Most people forget this because:
↳ Success feels like a reason to act above others
↳ Authority is mistaken for entitlement
↳ Small acts of kindness are undervalued in business

Here is the truth:
𝗡𝗶𝗰𝗲𝗻𝗲𝘀𝘀 𝗯𝘂𝗶𝗹𝗱𝘀 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗼𝗽𝗲𝗻𝘀 𝗱𝗼𝗼𝗿𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗹𝗲𝘃𝗲𝗹𝘀 𝗼𝗳 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽.

Here are 5 ways to practice it daily:

1. Greet Everyone
→ Simple acknowledgment creates connection.

2. Listen Actively
→ People feel valued when heard.

3. Show Gratitude
→ Recognize contributions publicly and privately.

4. Offer Help
→ Small gestures multiply trust and loyalty.

5. Respect Everyone
→ Treat colleagues and clients with dignity, no matter the hierarchy.

Kindness is never a weakness.
It strengthens influence, reputation, and culture.

What small act of kindness made a big difference for you today?

➕ Follow Nico Torres, for more on the future of work.

👇 Get 1M+ Views Guaranteed | Chief Experience Officer (CXO) at Viral Coach

Comfort is the enemy of growth.
It starts quietly:

“I’ll stay in my safe zone.”
“Change is too risky right now.”
“I’m fine where I am.”
“Better the devil I know than the unknown.”

But the truth:

→ Growth lives outside your comfort zone
→ Risk sparks learning and new skills
→ Challenges expand your limits faster than ease
→ Stagnation comes from avoiding discomfort
→ Real progress requires stretching, not settling

The ease you cling to today,
becomes the limits you accept tomorrow.

What real growth demands:

✓ Step into situations that scare you
✓ Try new approaches before they feel safe
✓ Embrace failure as a teacher, not a threat
✓ Seek challenges that stretch your skills
✓ Make discomfort your signal, not your fear

Comfort feels good now.
Uncomfortable feels worth it later.

Where will I get uncomfortable today to grow tomorrow?

➕ Follow Nico Torres, for more on the future of work.

Toxic leadership isn’t always loud.
It doesn’t always yell, micromanage, or steal credit.

Sometimes it’s quiet.
Subtle.
But just as destructive.

One day, you realize:
You feel drained.
Undervalued.
Second-guessing yourself.

That’s when you know, you might be dealing with a toxic leader.

7 signs that reveal leadership that breaks instead of builds 

1. Leading with fear over trust
 ↳ People stay silent. Mistakes punish instead of teach.

2. Taking credit, shifting blame
 ↳ Success is theirs. Failure is yours.

3. Micromanaging everything
 ↳ No autonomy, no ownership, no trust.

4. Creating confusion instead of clarity
 ↳ Vague expectations make you always feel “behind.”

5. Draining energy instead of fueling it
 ↳ Every interaction leaves you exhausted.

6. Playing favorites
 ↳ Politics matter more than performance.

7. Blocking growth
 ↳ No mentorship, no development, no path forward.

Because in the end, leadership isn’t about titles or control.
It’s about:
↳ lifting people up,
↳ giving them space to grow,
↳ fueling their energy and potential.

Great leaders build people. Toxic ones break them.

Which of these 7 signs do you think is the hardest to address in a workplace?

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7 signs that reveal leadership

Be Obsessed With Becoming Better
That’s How You Beat Yesterday

Growth isn’t an accident.
It’s a choice, repeated daily, quietly, and relentlessly.

The truth?
You don’t outperform others by luck.
You outperform your past self by staying committed to improvement.

Progress compounds when you show up with intention.

Beating yesterday looks like this:
→ Learning one new thing every day
→ Strengthening habits instead of chasing shortcuts
→ Improving skills instead of seeking perfection
→ Staying focused on long-term growth, not instant wins

Practical ways to start today:
✔ Set one small goal for personal growth
✔ Track your progress, not your perfection
✔ Replace one bad habit with a productive one
✔ Review your day and note what you improved

The challenge isn’t becoming the best.
The challenge is becoming better than you were.

Stay obsessed with growth,
and yesterday will never catch up.

➕ Follow Nico Torres, for more on the future of work.

Every chapter ends for a reason.
Not because you failed,
but because you’ve grown past who you were.

The next one?
It’s not waiting for permission.
It’s waiting for you.

For the courage to begin again.
For the faith to trust what’s next.

Here’s what your next chapter looks like 

1. Old fears fade.
→ You stop doubting if you’re ready and start acting like you are.

2. New energy rises.
→ You build from peace, not pressure, from clarity, not chaos.

3. Lessons turn into fuel.
→ Every mistake becomes strategy, not shame.

4. Boundaries strengthen.
→ You protect your time like it’s gold, because it is.

5. Vision expands.
→ You no longer chase approval; you build alignment instead.

You’re not starting over.
You’re starting wiser.

The next chapter isn’t about doing more.
It’s about becoming more you.

➕ Follow Nico Torres, for more on the future of work.

Opportunities Are Made, Not Given
Success rarely arrives by accident.

It shows up for the people who build it, chase it, and create it when nothing is handed to them.

The truth?
Waiting keeps you stuck.
Taking action moves you forward.

Creating opportunity looks like this:
→ Asking for what you want instead of hoping for it
→ Building skills that open new doors
→ Showing up consistently even when results are slow
→ Turning setbacks into directions, not dead ends

Practical ways to start today:
✔ Reach out to someone who can accelerate your growth
✔ Start the project you’ve been delaying
✔ Learn one skill that increases your value
✔ Say yes to challenges that stretch you

The challenge is not finding opportunities.
The challenge is creating them with intention.

Success goes to the ones who make it happen.

➕ Follow Nico Torres, for more on the future of work.

Rushing to the finish makes you anxious.
Embracing the journey makes you wise.

One day, your goals will change.
Your plans will evolve.
Your path will look different.

But the lessons you learned.
The patience you built.
The growth you earned.

That’s the progress no one can take.

5 shifts that make the “in-between” powerful 

1. Presence over pressure
 ↳ You don’t have to rush what’s still unfolding.

2. Learning over arriving
 ↳ The middle is where real growth happens.

3. Progress over perfection
 ↳ Small steps today create big leaps tomorrow.

4. Clarity over comparison
 ↳ Your timing is yours. Don’t measure with someone else’s clock.

5. Gratitude over grind
 ↳ Enjoy how far you’ve come, even if you’re not “there” yet.

Because in the end, no one remembers how fast you got there.
They remember:
↳ how you stayed grounded.
↳ how you grew through uncertainty.
↳ how you enjoyed becoming.

That’s the kind of journey that shapes you.
The only kind worth taking.

Which of these 5 shifts are you leaning into right now?

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Old habits whisper comfort.
New standards demand growth.

Familiarity feels safe.
Discipline feels uncomfortable.
But the gap between who you were
and who you’re becoming
is bridged by daily choices.

Here’s how transformation shows up 

1. Comfort calls. Standards rise.
→ Choose the path that stretches you, not the one that soothes you.

2. Fear protects. Courage expands.
→ Step toward discomfort to create the future you want.

3. Delay tempts. Action rewrites.
→ One disciplined move beats a week of intentions.

4. Routine settles. Growth disrupts.
→ Break the patterns that keep you small.

5. Old identity clings. New identity challenges.
→ Act like the person you’re becoming, not the one you’re escaping.

6. Doubt speaks. Consistency transforms.
→ Small repeated decisions shape the bigger future.

7. Quiet battles. Loud outcomes.
→ Transformation happens internally long before it becomes visible.

Choose like this, and your future won’t stay the same,
it will rise to match your standards.

Growth doesn’t arrive suddenly.
It’s built through quiet, firm, repeated choices.

Transformation is a daily decision, not a dramatic moment.

Who are you choosing to become today?

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The Group You Choose Shapes Your Future
How people move through life, three clear patterns

Many people fall into three groups:
↳ Some sit on the sidelines
↳ Some talk more than they act
↳ Some build momentum through action

Here is the truth:
𝗠𝗼𝘃𝗲𝗺𝗲𝗻𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲𝗮𝘁𝘀 𝘄𝗼𝗿𝗱𝘀.

Here are the 3 groups,
and the path that actually creates progress:

Critics
→ They stay on the sidelines
→ They judge efforts they never attempt
→ They highlight problems without lifting solutions

Talkers
→ Their plans sound big but stay unused
→ They live in “almost ready” mode
→ Their dreams speak louder than their actions

Doers
→ They take the first imperfect step
→ They learn faster because they move faster
→ They build wins through steady momentum

The real shift happens when you choose action over commentary.

Which group are you choosing today, Critic, Talker, or Doer?

♻ Repost to remind someone progress starts with one step.
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We underestimate the power of stepping away.

It starts with the moment you feel drained:

“I should defend myself.”
“I need to prove my point.”
“I can’t let this go.”
“I have to stay and fight.”

But the truth:

→ Not every battle deserves your energy
→ Silence is a strategy, not surrender
→ Distance protects more than it hurts
→ Boundaries prevent you from burning with the crowd
→ Walking away is sometimes the strongest move you can make

The match that steps back
stops the entire chain from burning.

Life works the same way.

What stepping away really gives you:

✓ Emotional clarity
✓ Space to respond instead of react
✓ Protection of your peace
✓ Strength to choose what matters
✓ The power to break unhealthy cycles

Not every situation deserves a reaction.
Not every person deserves access to your energy.

Start asking:
Is this worth my fire, or is it time to step back?

➕ Follow Nico Torres, for more on the future of work.

THE PAST IS A PLACE TO LEARN FROM,
NOT TO LIVE IN.

Because:

→ Memories are teachers, not destinations
→ Growth happens in the now, not in what already happened
→ Reflection is useful, rumination is not
→ Progress dies when you keep replaying old chapters

The truth is:

You can’t rewrite yesterday.
You can only reinterpret it, learn from it, and move forward with more wisdom than before.

What moving forward really looks like:

✓ Letting go of moments that no longer serve you
✓ Taking the lesson without carrying the weight
✓ Choosing presence over nostalgia
✓ Creating new experiences instead of clinging to old ones

Your past shaped you,
but it doesn’t define you.

Start asking:
Am I living today, or still visiting yesterday?

➕ Follow Nico Torres, for more on the future of work.

Stress doesn’t show up overnight.
It builds quietly.

In rushed deadlines.
In skipped lunches.
In meetings that never end.
In smiles that hide exhaustion.

One day, people stop thriving.
Then they stop caring.
Then they leave.

But the cultures that notice early,
The leaders who listen,
The teams that reset,
The workplaces that prioritize humans,
They protect their people and their performance.

8 signs your workplace is sliding into high stress 

1. Urgency over clarity
→ When everything is “ASAP,” focus dies and survival mode takes over.
→ Reset with real deadlines and impact-based priorities.

2. Grind over rest
→ Breaks disappear, guilt rises, stress compounds.
→ Normalize unplugged downtime without apology.

3. Meetings over progress
→ Constant interruptions replace real work.
→ Cut the noise. Block deep-work hours for everyone.

4. Overwork over outcomes
→ Long hours become a badge of honor.
→ Celebrate results, not burnout. Model balance from the top.

5. Fear over feedback
→ People stay quiet until it’s too late.
→ Build safe channels and train leaders to respond well.

6. Turnover over truth
→ Resignations rise before anyone admits the problem.
→ Track patterns honestly and listen to real exit feedback.

7. Load over capacity
→ Work keeps growing but teams don’t.
→ Rebalance roles. Hire or automate before chaos spreads.

8. Smiles over honesty
→ People look “fine” but aren’t.
→ Encourage real check-ins and teach leaders to spot silent burnout.

Because in the end, no one remembers the projects you rushed.
They remember:
→ Whether they felt safe,
→ Whether they felt heard,
→ Whether the culture protected their well-being.

Healthy teams don’t happen by accident.
They’re built with intention, every day.

Which of these 8 red flags do you think appears first in most workplaces?

➕ Follow Nico Torres, for more on the future of work.

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