Nico Verba's Linkedin Analytics

A non-saturated market sounds promising. But it means no one cares... Here are 2 exciting truths about “saturated” markets... • Saturation means there’s demand (it's profitable) • Most people there aren't standing out (you could). What’s a profitable niche that isn’t saturated? Competition isn’t a problem. The problem is playing small in the face of it. Your audience has not seen it all. Show them something they haven’t seen yet, a new thing, a new angle. Share what only YOU know about your field. • Insights from personal experience. • Your unique approach to solving a problem. • The story that makes you unforgettable. Concerned your market is too competitive? Don't be. That’s where the winners play. Do you want personalized help to own your niche? Join other 8-figure founders who trusted me their LinkedIn success. The link you're looking for is in my profile. What are your thoughts on saturated niches?

I brutally failed EVERY interview. Then I changed one thing, and doors opened… How to land your dream role in 3 simple acts: Act 1: The Realization I had eight years of marketing experience and had informally led teams, but never had the Manager title. I knew a leadership role would help me grow. I felt ready—but interviewers didn’t! I just couldn’t sell myself. I wouldn’t have picked me either. I wasn’t just failing interviews. I was missing every chance to prove my value. Act 2: The Shift Something had to change. So I started studying interview strategies, and found a very interesting concept: A story bank. Instead of preparing 150 random answers for the endless questions I knew I might face, I focused on just 10 stories. These were my key experiences—times I’d: • Solved problems. • Led teams. • Created impact (aka, results). With practice, I realized these 10 stories applied to 99.6% of the questions interviewers asked. And something incredible happened. Each time I told a story, I could feel the difference. I wasn’t just answering questions, I was connecting. I felt confident instantly. (I’ll confess my thoughts after one interview…) “They’d be crazy not to hire me.” Act 3: The Breakthrough When I started using my 10 stories, it all changed. I advanced through every. single. search process, and landed a global leadership role as Marketing Manager. This wasn’t just a job offer—it was proof. I realized I was ready for this role. I wasn’t “naturally bad at interviews”—I wasn’t telling compelling stories that aligned with what they were looking for before. The Lesson: The way you sell yourself can transform your career. And it’s such a small thing, compared to all the time it took you to obtain expertise. If you’re struggling to land your next role, stop trying to memorize 150+ answers. Instead, craft 10 great relevant stories based on your valuable experiences. And practice using one of them to answer ANY interview question. (you’ll be like “wow.”) You don’t need more experience. You need better stories. Please repost ♻️ it to help others land their dream role

Ever looked at your profile from a distance? (I mean literally.) Most people don’t realize how their profile actually comes across. They’re too caught up in the details. But here’s a simple trick: Move away from your screen. Look at your profile like an outsider. What jumps out? Is it clear what you do? Who you help? What action someone should take? I’ve analyzed hundreds of profiles, and the #1 mistake I see is the same: too vague. too scattered. • Many messages competing for attention • No clear call to action • Trying to appeal to everyone = appealing to no one The profiles that win do one thing right: Clarity. One offer. One focus. One clear next step. So here’s your challenge: Step back and scan your profile. • If NO message jumps out → More clarity. • If TOO MANY messages jump out → Pick one. • If ONE message jumps out but it’s not strategic → Time to refine. People don’t read profiles. They scan them. What does yours say in two seconds?

The Capacity Trap: when your job demands more than you have to give. (this nearly broke me) It sounds contradictory, but sometimes prioritizing your mental health is the most *generous* act. When I started as a marketing leader, I gave it my all. We were a consulting business with demanding clients and tight timelines. 🚨 My team wasn’t ready for the workload. Many lacked the tools and experience to manage clients on their own. I wanted to protect them—to set them up for success and, most importantly, make sure they didn’t lose their jobs. But it wasn’t enough. I also had to step in for our biggest clients while managing the team. somewhere along the way, I stopped managing myself. I fell into The Capacity Trap. The capacity trap is when your responsibilities outpace your energy. ✅ You keep saying yes. ✅ You keep pushing. ✅ You tell yourself things will eventually improve. But they don’t. 🔻 Your time shrinks.  🔻 Your energy disappears.  🔻 Burnout looks at you in the eye. That’s where I found myself. The hardest part? I cared deeply about my team. It’s in my DNA to want others to grow. So the thought of leaving felt impossible. My ego convinced me that walking away meant abandoning them. But here’s the truth I had to face: • I wasn’t able to give them what they needed.  • AND I wasn’t prioritizing what I needed either. So, I made the difficult choice to quit. Before I left, I had honest 1:1s with each team member. I shared what I’d learned about protecting mental health and gave them strategies to avoid burnout. Some listened. Others didn’t. But I did what I felt was right. No, I wasn’t perfect. but I tried to lead with care while honoring my limits. What I learned: Self-care isn’t selfish—it’s essential for leadership. If you’re stuck in The Capacity Trap, here’s my advice: → Give yourself permission to step back. → Protect your well-being first. → Lead with honesty, even when it’s hard. Your team deserves a healthy, capable leader. And so do you. Ever had to make a tough call for your health?

“This is so weird. It’s 100% my voice, it’s like you’ve went into my brain.” That was a message from a client after reading a LinkedIn post I had written for her. (not a complaint—she was just shocked!) Before working together, she worried that ghostwriting would make her sound cringey or inauthentic. That her posts wouldn’t feel like her. Then, two things happened: 1. She saw the brand guidelines I designed based on her past content. They made sense to her. 2. Reviewing the final posts, she saw they needed almost no edits—they already felt like hers. Client: ”this one post is great. It’s even better than what I could have written myself to be honest” How? Because I don’t make up words for my clients—I reflect back the ones they already use. I study their past content, videos, interviews, even Slack messages. I analyze patterns, structure, tone. I break down the specific way they phrase things. I’ve a structured process behind this, and it just works. (our patterns are more predictable than we think) It’s why every post goes through them first. Nothing gets published unless they feel, “Yeah. That’s me.” The Misconception About Ghostwriting 🙌 Many don’t outsource writing because they think it’s a replacement for their voice. If anything, it’s an amplifier. Not having time to write every LinkedIn post doesn’t mean you shouldn’t be active on LinkedIn. It just means you don’t have to do it alone. Most leaders delegate admin work, billing, operations. Writing is no different—it just happens to be more creative. And when done right, it’s an investment with a massive ROI. But I get it—this is one of those things you have to see to believe. So, if you’ve ever thought, “Ghostwriting sounds cool, but will it sound like me?” you might be surprised at the answer.

I built my own AI clone. Now it does 70% of my work for me: It’s called The Verba Voice. Is it tooootally perfect? Nah. But it mostly sounds like me! I still tweak 10-30% to make it right, but that last step is so much easier than starting from scratch. Here’s how I did it: • I trained it on my posts, emails, and messages. • Fed it the phrases I use most. • Now it drafts my writing in my voice. Now I use the extra time to refine ideas, engage with my audience, and stay consistent. Why does this matter? Creating content can be time-consuming. Tools like ChatGPT don’t replace you. They are meant to improve what you can do. They help you: • Brainstorm faster. • Draft easily. • Not burnout and still be consistent. creating your own AI is simpler than you think. Train ChatGPT like this: 1. Start with your existing content Gather posts, emails, or messages that reflect your tone and style. 2. Feed a Custom GPT with the examples 3. Refine its output Give feedback on what it gets right (or wrong) to make it even better over time. AI doesn’t take the wheel. but it can give you a boost ;) Would you ever create your own AI assistant?  Let me know your thoughts!

It's NOT about the algorithm. It's about the format *you* excel at. You might see a big account like Justin Welsh's and go: "I should create punchy posts with quotes like Justin's!" But then, you'd check out: Jasmin Alić → Videos that evoke emotion Clémence Lepers → Zero BS marketing with jokes Maša Vodalov → Impactful and minimalist photos George Khoshtaria 🧭 → Jaw-dropping carousels Nikolett Jaksa → Insightful, high-contrast visuals Nejc Jamscek → Authentic ideas + structured visuals What if they swapped styles? They probably wouldn't shine as much. (and it goes beyond just formats) It's your turn. Stop looking out. What do YOU excel at? What content comes easily to YOU? ——— 👇 Tag a unique creator and tell us why!

My first ghostwriting project? A total disaster... I landed my first client through a referral. They liked my LinkedIn content and trusted me to deliver for them. I was excited—confident in my writing skills but nervous because I didn’t have established processes for ghostwriting. ”How hard can it be? It’s like writing my own posts…” Wrong. Here’s what went wrong: I agreed to everything. Adapt to their directions? ✅ Posts go live since day 1? ✅ Manually follow up for post visuals? ✅ Spend hours answering the same questions? ✅ Do all this instead of writing and strategizing? ✅ Spoiler: This is not how ghostwriting works. Ghostwriters don’t just churn out posts. (if clients wanted that they’d use ChatGPT) A ghostwriter’s job is to deliver results—to align content with a client’s business goals, strategy, and audience. I didn’t do that because I had no system to guide the process. Eventually, I realized this wasn’t working—for me or the client. I paused the project to regroup, but by then, the damage was done. It was tough to admit I’d failed, but here’s what I learned: 1. Without clear processes, services fall apart. You can’t “figure it out as you go” in client work. Clients need you to guide them with confidence and structure from day one. 2. Stop selling deliverables—sell outcomes. Agreeing to X posts per week made me a freelancer, not a strategist. Ghostwriters focus on business goals, not content targets. 3. Failures are opportunities to refine. This experience pushed me to develop a system that works—for me and my clients, and is backed by other top-tier ghostwriters. Now, I do things differently. My minimalist ghostwriting system simplifies everything: → An all-in-one client portal for clear, async communication. → Monthly recalibration to align with current business goals. → No endless calls, no chaotic feedback—just focus and elegance. This failure shaped me into the ghostwriter I am today. If you’re starting out, here’s my advice: Build your processes before you start. You can refine them as you go, but don’t jump into client work without a clear foundation—it’s like trying to chop down a tree with a unsharpened axe. 🪓 Sometimes, failing is the best way to learn what success looks like. What failure influenced how you work?

Most viral posts have one thing in common: They lead to nothing. I’ve seen it happen over and over: • A post blows up. • Thousands of likes. Huge follower spike. … and then? Nothing. Because virality attracts the wrong people. Virality means appealing to the MASSES, not to the people who actually matter for your brand, your business, or your goals. The result? 99.99% of them ignore your next post. They don’t engage. They don’t convert. And your content, it tanks back. What I like I call it micro-virality. Micro-virality = going viral in your niche. • A post that resonates deeply with the right people. • A post that gets shared within your industry. • A post that drives real conversations, DMs, and sales. I’ve seen viral posts with 100,000+ views that led to zero conversions. And I’ve seen posts with 10 likes that led to multiple sales. So if you’re chasing virality, stop. Instead, focus on depth over reach. Make your content: ✅ Relevant to your niche ✅ Attractive to your ideal audience ✅ Shareable within your industry That’s what actually builds a brand. Forget the millions. Win the right thousands. Who’s with me?