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Nic Skovgaard

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Nic Skovgaard is the founder of AlterEgo Marketing, an innovative full-service creative agency that leverages the power of Artificial Intelligence (AI) to deliver targeted marketing solutions to clients across seven states. A graduate of Southern Illinois University Carbondale with a degree in Public Relations, he has honed his skills in AI to stay at the forefront of the marketing industry. Since founding AlterEgo Marketing in June 2014, Skovgaard has represented many well-known businesses including RSP Heating & Cooling, Integrity Roofing, Wright Building Center, Advanced Surgical Technology, The Southern Illinois Community Foundation, Energy Culvert Company, The Miss Illinois Organization, Joy Pet Food, The Illinois Broadcasting Association, Tru-Bilt Buildings, and Flesner-Wentzel Law. His expertise now extends to harnessing the capabilities of AI to drive marketing strategies and improve client outcomes. A graduate of the Leadership Carbondale program, The Wizard Academy, and The SBA's Emerging Leaders Program, Skovgaard is a lifelong learner, continually updating his knowledge to include cutting-edge technologies like AI. He has been recognized as one of The Southern Illinoisan’s 20 under 40 and The Carbondale Chamber's Young Professional of the Year for his innovative approach to marketing. Serving on the Board of Directors for the Carbondale Chamber of Commerce and as a member of the Rotary Club, Skovgaard is deeply committed to his community. In his previous role as the facilitator of the Jackson County CEO program, a part of the Midland Institute for Entrepreneurship, he helped students found their first businesses before they graduated high school. Today, as the owner of AlterEgo Marketing, Skovgaard spends 4-6 hours a day utilizing AI to help businesses across Illinois and beyond execute high-level, long-term marketing strategies that focus on making a difference for their companies, their customers, and the communities they thrive in. Nic currently lives in Herrin with his wife Nancy and their 4 young children, and is excited about the potential of AI to shape the future of marketing and business strategy.

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