Niels van Melick's Linkedin Analytics

❌ No more random acts of content. We help tech & consulting firms turn their expertise into content that drives demand. Here's how we do that: 1. We develop your content strategy based on: ➝ interviews with your customers ➝ interviews with internal stakeholders (sales team, leadership, etc.) ➝ sales call analysis ➝ industry analysis ➝ competitor analysis 2. We develop your editorial calendar with content pillars & topics based on the data from Step 1. 3. We develop a distribution plan (because your content isn't king if no one sees it). 3. For each topic on the editorial calendar, we interview your subject matter experts to get unique insights & stories. 4. We turn each interview recording into articles, video clips, LinkedIn posts—you name it. 5. We help you distribute your content via an employee advocacy program or LinkedIn Thought Leader Ads. 6. We track & measure KPIs so we can refine & optimize as we go. I often post playbooks and case studies here on LinkedIn, feel free to explore below: