Nikita Sapozhnikov's Linkedin Analytics

Product marketing leader with 10+ years of experience in global brands within B2B SaaS & Tech, B2C CPG along with side projects in B2B SaaS & B2C marketplace early-stage startups I bring value in: 📢 B2B & B2C product marketing 🧐 Market research (focus groups, customer surveys, AI-powered analysis) 🔍 Competitive intelligence (data analysis, battle cards, return on investment/total cost of ownership estimation) 💡 Positioning (customer segmentation, needs hierarchy & jobs-to-be-done, USP hierarchy, differentiated value proposition, messaging, price positioning & packaging) 🚀 Go-to-market strategy & execution (launch planning, RACI matrix) 🎨 Content excellence: TV and OLV copy, digital assets (SMM, blog posts, landing page, product card), sales enablement materials (case studies, differentiation slides) 📚 Product trial/pilot/demo/onboarding 🌐 Digital marketing & e-commerce (O2O, SEA, SEO, display advertising, social media, email marketing, D2C & marketplaces) 👥 Cross-functional leadership and stakeholder management (agencies, product, sales, marketing, and analysts teams) Proven track record in launching innovative products, gaining market share, and driving profitable revenue growth