Tathastu Techno Solution

Marketing Manager

Capricot Technologies Pvt. Ltd.

With Capricot, I orchestrated industry conferences and networking galas, fostering collaboration and insights among stakeholders in the creative sector. Strategically curated exclusive media showcases, elevating brand visibility and catalyzing strategic partnerships within the industry. Spearheaded the formulation and execution of strategic program roadmaps, ensuring project alignment with business objectives and optimizing process flow to enhance customer satisfaction. Applied data analysis techniques for product promotion, reinforcing marketing endeavors, and cultivating B2B partnerships to fortify client relationships. Led integrated marketing campaigns for Media and Entertainment (M&E) products, pioneering partnership marketing strategies to amplify user engagement for Autodesk products. Proficiently managed user reviews, implemented customer feedback, and adeptly crafted strategic product roadmaps. Coordinated the documentation of all key event attendees and efficiently disseminated.

Selected accomplishments of this role include:
Spearheaded and organized five impactful Capricot events nationwide to elevate brand positioning and foster professional connections
Significantly increased social media engagement, expanding followers from 8,000 to 12,000 within 8-9 months across multiple sectors, resulting in a notable 20-25% monthly upswing in active viewership
Applied data-driven marketing strategies to assess product potential in Maharashtra, Goa, and Gujarat
Orchestrated successful customer engagement initiatives, reaching out to 70+ organizations and connecting with over 1,000 designers in the Capricot-West region
Attained an unprecedented revenue milestone in the Media and Entertainment sector, exceeding targets by 14% over an 8-year period. 
Played a pivotal role in supporting the sales team by building a database of approximately 350 prospects within a year and establishing connections with 70+ new organizations while engaging over 1,000 target designers.

Program Consultant

Dushyant Corporation (M4U Media)

In this role, I skillfully managed client relationships, encompassing film sponsors and PR managers, ensuring the smooth execution of media and entertainment conferences and achieving stakeholder satisfaction. The end-to-end progress of award shows was effectively overseen by me, where I coordinated with diverse talent and performers to deliver seamless and impactful events. My role as a Conference Producer was marked by a demonstration of adeptness in handling the entire lifecycle of conferences and forging strategic alliances for enhanced event success. I expertly networked with key industry figures, fostering vital relationships to support film production and collaboration within the entertainment sector. Furthermore, I exhibited expertise in project management for events and film production, consistently delivering successful projects within tight timelines.

Selected accomplishments of this role include:
Exceeded finance target by 70% (INR 3,500,000) for upcoming activities and shoots
Achieved significant ticket sales, offering a 20% discount for the 1st movie and an 80% discount for the 2nd movie through successful promotional activities and personal networking
Orchestrated 8 national and 2 international events, effectively boosting film promotions

Project Head - Product Films

Fairfest Media Limited

During my tenure, I proactively sought press opportunities, tracked trends, and facilitated the strategic communication of key messages in harmony with business objectives. Additionally, I oversaw the organization's marketing campaign, exhibition, and conference database, efficiently coordinating delegates and exhibitors. Serving as the media liaison and spokesperson, I adeptly handled press conferences and briefings. Management of the media budget, including negotiations with channels for cost-effective outcomes, was part of my responsibilities, and I compiled ROI reports for ongoing enhancements. Furthermore, I established an advisory board comprising industry experts, effectively leveraging external knowledge while managing prominent delegates and speakers.

Selected accomplishments of this role include:
Accomplished a significant 2% increase in overall media presence and a notable 5% growth in delegate attendance, including a noteworthy 6% upswing in municipal corporation and ministry participation
Successfully identified and leveraged more than 200 press and media opportunities, expanding media involvement from 8-10 to 20-30, spanning mainstream, digital, and print media, as well as associations, resulting in amplified brand recognition.

Media and Asst Manager

Asian Business Exhibitions & Conferences Ltd

•	Managed overall planning of special conferences which were attended by noted celebrities and political dignitaries, ministry and other government representatives.
•	Arranged and booked celebrities for interviews and feature stories.
•	Handle end to end procedure of selection of the panellist and political dignitaries.
•	Handle the induction programmes. Responsible for the presentations and the quarterly updates, circulars, emails etc.
•	Organized and facilitated steering committee assemblage
•	Empanel New / Interested Client Prospects..
•	Supervised two full-time conference center staff
•	Developed strategic relationships with major alliance.
•	Maintain relationships with existing Clients.
•	Take requirement from inactive clients.
•	Research on the current market analysis and Tap new clients through varied sources.
•	Ability to discuss strategic and sensitive issues.
•	Understand Client’s needs.
•	 Maintain the Business Development database.
•	 Follow up strong leads and add value to ongoing discussions with a prospect.
•	Generating topics for the conferences 
•	 Portfolio management 
•	 Team acquisition and management 
•	 Executed & managed events
•	Directing and coordinating activities concerned with market research and development of new concepts, ideas, based on the client’s products, services, and requirements.
•	 Conducting in-depth interviews and focus groups.
•	 Analyzing research and effectively communicating findings and recommendations to appropriate individuals
•	Strategy: Strategizing and planning focus areas for various conferences on basic of market and sector study, working closely with Heads of business units & Industry experts to identify needs in developing a conference, Working on promotion strategy with PR partners for various events.
•	Creating a team work environment to enhance profitability innovatively for reputed business houses.
•	Responsible for strategic planning and decision-making functions with senior level management

Assistant Manager Strategic Alliance and Conference

Sunlight HV LLP

•	Event Coordination from concept to completion.
•	Resource Management from entry level management to middle level management.
•	Excellent spoken and written communication skills.
•	Dedicated and detail-oriented: high level of accuracy and strong attention to details.
•	Handle the Key- Note speakers and High profile Delegates.
Handling all the events, promotional activities, end to end life cycle of the product (from company to client and client to company), taking care of training for client and all the company department. Handled international event 'Bhoomi' at Nashik, Pune and Bangalore

Project Manager & Event Coordinator

Appeal Qualiserve

HR And Event Coordinator

GTL Limited

Transactional executive

GTL Infrastructure

excecutive

Zep Engineering Works Pvt.Ltd.

Project / Event Coordinator

Linkedin Top Voice || Program Management Consultant II Product Marketer II Brand Manager and Media & Strategic Alliance II Ex- Capricot Technologies II Ex- Fairfest media - OTM II Ex - ABEC - Acetech

Innovative Adept Program Consultant, Product Marketer & Adroit Project Manager with a passion for enhancing product functionality and elevating user experiences. With over 14 years of multifaceted experience, I've cultivated a finely tuned knack for orchestrating seamless project management, product marketing strategies, program development, and consultation across a spectrum of industries.

My journey is marked by a string of triumphs in navigating intricate projects and programs, consistently achieving milestones punctually and within budget constraints. Drawing from diverse experiences, including a background as a state-level basketball player and rally racer, I bring to the table a unique blend of leadership qualities, emphasizing teamwork, resilience, and unwavering determination.

At the heart of my approach lies a commitment to agile methodology, where I champion adaptive workflows, iterative development cycles, and collaborative team dynamics to drive value-driven solutions with efficiency and precision.

Now, I'm actively seeking dynamic opportunities in Program Management, Project Management, and Product Management realms to channel my expertise and spearhead transformative changes. Let's connect to explore how we can collaborate and drive impactful outcomes together.

For further discussion, I can be reached at: Nikitha.gaikwad06@gmail.com

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