NEOM

Digital Marketing Lead

Marketing Specialist

TOPIAN

• Pioneered Topian's global launch with a data-driven 360° digital strategy, transforming the concept into a thriving brand.
• Tailored user journeys that seamlessly blended offline and online experiences, fueling a pre-launch surge of 1700+ leads, with even greater growth anticipated. 
• Championed innovative marketing within NEOM, inspiring widespread adoption of strategies like CRM and predictive modelling, driving organizational excellence. 
• Stewarded efficient marketing procurement practices aligned with strategic priorities, consistently exceeding objectives and optimizing resource utilization.
• Proactively adapted the 2024 marketing plan to address anticipated resource constraints, ensuring alignment with key objectives and paving the way for continued success.

ISAMeducation

•	Successful in auditing company's performance, look and plans to optimize user flow and student touchpoints.
•	Efficient in prospecting and increasing applications 3x, resulting in a threefold increase in bottom-line revenues.
•	Assess the sales funnel's shortcomings and implement a redesigned digital marketing approach resulting in increased conversions during the contemplation stage.
•	Research and identify available opportunities for account growth, account penetration and market expansion.

Marketing And Business Development

Kimitec

• Developing a market research & Go-to-market strategy for Kimitec to capture the global market digitally
• Working closely with the commercial director and sales team to produce forecast reports
• Ensuring the product development, regulations, pricing, and logistics departments meet the agreed-upon deadlines

Commercial Assistant

Fractional CMO

•	Closely collaborated with customers in key categories to prospect, pitch, and close new business to ensure business growth. 
•	Streamlined sales process by 60% by lowering time spent analyzing customer needs and offered using correct tools. 
•	Increased 30% in an average selling value by enhancing high-value token prospects, ensuring seamless business operation. 
•	Managed five-digit dollar campaigns monthly with a cross-functional team as the leader of the top 3 revenue-generating customers.

Head Of Sales

ShootOrder - Digital Marketing Agency

•	Accepted and implemented digital marketing strategies for over 20 clients in the FMCG, including education, healthcare, and food startups industries, to ensure market reach resulting in business and revenue growth. 
•	Enabled campaigns with cross-functional teams advanced KPIs above industry standards to ensure market penetration.
•	Increased sales by upselling 50% of customers with performance validation, resulting in a minimum 30% increase in revenue.
•	Cultivated a 13-member underperforming team into new project managers and topic experts.

Project Manager

RV International

•	Hosted and established a market for novel alcoholic beverages in the whiskey, brandy, and beer categories.
•	Directed sales team, doing market research and developing conventional marketing techniques to increase monthly sales from zero to 5000+ spirit cases.
•	Competing against established brands resulted in placement in 60% of stores within three years.
•	Secured relationships with critical dealers in India's 2 largest provinces with promotions that generated 70% of revenue.

Marketing Operations Manager

Kotak Mahindra Old Mutual Life Insurance

• Closed 27 lakhs INR of business as a financial advisor within 11 months.
• Hired 9 agents and drive them to reach their individual targets

Agency Associate

Top 50 CXO | Digital Marketing Lead | Food System Innovator

Digital Marketing Lead at Topian, the NEOM Food Company, passionate about using my skills and experience to revolutionize the food ecosystem and create a sustainable, equitable, and climate-resilient future.

With 10+ years of experience in traditional marketing, digital marketing agencies, and now the food industry, I have a proven track record of driving growth through strategic marketing, 360 digital marketing, and predictive modelling for ROI-driven optimised connected experiences.

I'm excited to connect with other food system changemakers who are using technology to make a difference. Connect with me on LinkedIn today!

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