Nikki Pitten's Linkedin Analytics

Hiiiiiii welcome I’ve been in the B2B tech space for over 4 years now and currently an Account Executive at Bynder out of our Boston office. A bit on my background: When I was 20 I had the incredible opportunity to join a 4-person start-up out of Providence, RI alongside my classes. I loved seeing the way business works and the importance of each function. The product was a SaaS CMS, introducing me to the MarTech space. During this time I added an ISA minor at Bryant to be able to understand how technology can facilitate business decisions and ultimately guide brands to success. One project my team worked on really stuck with me: creating a database that streamlined adoptions for a Rhode Island dog and cat shelter. Previously, they stored all their content on outdated drives, dropboxes, and archives, resulting in silos, an overload of requests and heavier admin work. Using our code, we enabled the shelter to filter the animals based on age, breed, gender, color, species, and adoption status. This allowed them to track the animals in need, and to market the content more effectively. —— At Bynder, I work with marketing and creative teams to eliminate siloed content, keep assets brand consistent, and connect martech ecosystems. ((ask me about dam or cats))