HSBC

• Manage full delivery of marketing campaigns from briefing to delivery across multi channels
• Manage the Brand allocated campaign/s marketing budget efficiently, striving for maximum ROI, ensuring that all campaigns are delivered within deadlines 
• Work with business stakeholders to define the role for marketing campaigns and create compelling agency briefs, with clear objectives and targets
• Ensure Marketing Insight & effectiveness learning from campaign/activity PIRs is incorporated, where appropriate, into marketing briefs and campaign/activity development
• Provide central liaison with segment and product teams to drive relevant marketing briefs which deliver targeted and creative direct marketing, and challenge where applicable
• Reporting against campaigns on regular basis and provide actionable learnings and optimising accordingly
• Demonstrate an understanding of Marketing requirements/needs in the wider business in order to build stronger relationships with key stakeholders
• Support a focus on creating sustainable change, with a one-bank mindset
• Close working relationships with Marketing team and key business stakeholder 
• Provide constructive challenge to existing practices/proposed initiatives and generate new and innovative solutions to address complex issues facing the UK Function
• Apply external market knowledge and benchmarks and internal benchmarks and insights to identify opportunities to improve performance and practices

Brand Marketing Manager (secondment)

ARTECH 2000 LIMITED

•	Brand ambassador for Artech, working collaboratively with key stakeholders, design teams and marketing agencies
•	Managed the production of all customer facing and internal materials, including sales collateral, merchandise, internal communications and online content
•	Day-to-day tracking of the marketing budget, ensuring spend is tracked accurately and POs are raised in a timely manner
•	Ran email marketing campaigns using Dotdigital, that align with the company’s goals and objectives
•	Ensured client details on Hubspot (CRM system) are kept up to date in order to send Service and Solution updates
•	Administrator of Hubspot–troubleshooting internal issues raised from colleagues
•	Ran reports on customer interactions via HubSpot
•	Planned and ran virtual customer facing events with our Partners using Zoom platform for our key offerings (Information Solution Delivery, Infrastructure and Security and Project management and training) – creating and sending invitations, setting up Zoom webinar, ensuring presentation slides are on brand, script writing for presenters and follow up with attendees

Marketing Consultant

Schroders Personal Wealth

Role overview: Supporting the Head of Marketing to deliver key projects to promote and build the new business pipeline
• Leading our flagship event - Great Scottish Run (GSR) which included sponsorship delivery in partnership with Bank of Scotland on behalf of Schroders Personal Wealth (SPW) 
• Organising and planning quarterly workshops for SPW key clients - managing logistics, invitations, RSVPs and catering
• Working with SPW key stakeholders to ensure that the workshops target CXO levels
• Suggesting new ways of engaging with external clients to make the workshops more engaging
• Attending workshops to ensure smooth running on the day
• Designing and creating promotional material for SPW workshops, working closely with the in-house design team to create both print and digital material and ensuring key messages and themes are portrayed
• Ensuring workshops are promoted via multiple channels internally to encourage key stakeholders to invite their clients along (newsletters, all hands calls, leadership calls and on the intranet event calendar)
• Leading ad-hoc projects on behalf of the team, such as production and distribution of promotional material for clients and internal regional teams
• Multiple stakeholder management to help drive marketing and promotional activity 
• Liaising with wider regional teams to engage, inform and resource plan for an area’s specific marketing needs
• Management of third-party agencies and suppliers to deliver cost effective, on brand/brief marketing communications activities and specific deliverables for campaign initiatives 
• Managed and reported on budgets via agreed reporting process within the team

Schroders Personal Wealth,  Marketing Assistant Manager

Lloyds Banking Group

Worked directly with the Chief Investment Officer (CIO), and other senior stakeholders to manage the business needs for the department and implement business strategy for the Wealth Investment Office (WIO) 
• Led and organised Charity World of Wine event for Mental Health UK which raised £3,000 and was able to secure a wine investment sponsorship 
• Coordinated and organised client meetings, client seminars, front office visits and participation in 3rd party wealth management conferences as required
• Produced communications calendar to ensure deadline focus to campaign objectives
• Overall campaign management of communication and event initiatives 
• Writing and drafting firm wide messages on behalf of the CIO
• Managed risk approval process for documents and output produced by the CIO and WIO colleagues for PR, client and Front Office engagement
• Managed work of junior team member and provided direction to help with development in role
• Conducted feedback with relevant teams to continuously improve the communications experience 
• Led and championed volunteer initiatives including CV development day at local college  
• Supported and implemented WIO media strategy with Group Corporate Affairs and external PR agency  
• Coordinated WIO colleague engagement team to achieve greater collaboration amongst the regional teams  
• Managed end to end operations for quarterly workshops ensuring all logistics and materials were in place

 Communications Assistant Manager, Wealth Investment Office (Contractor)

Crisis

•Actively planned daily activities
•Helped in meal preparation
•Distributed clean clothing, towels and shoes
•Entertained guests (playing games, painting, talking) 
•Cleaned toilets and showers to meet health standards
•Cleaned kitchen to meet health standards

Volunteeer

Artech 2000

•Delivered  35%  efficiency increase in ordering process 
•Owned the conception, development and delivery of all creative assets, including briefing, managing agencies and 
       freelancers 
•Created brand  guidelines  
•Managed end to end order process  -  enquiries,  sale quotations, purchase orders,  freight documentation, legal documentation, NatWest Bank approval 
•Created online content for both the website and intranet
•Designed company brochure, leaflet and promotional materials

Marketing Assistant

British Gas

•Met business objective to rebrand 50 % of energy communication by Q2  
•Managed and responsible for the development and implementation of new and amended customer communications to support strategic projects, communications strategies, journeys and updates. 
•Delivered  100%  regulatory communication changes and  ensured adherence to marketing governance & FCA processes
•Key contact  for marketing communications, offered an optimised customer experience to meet business
       objectives; from initial requirement gathering and brief creation through to delivery and reporting
•Managed internal stakeholders to gain alignment on communications requirements together with regulatory and legal  approval 
•Managed internal creative agencies to ensure communications were  delivered to meet creative brief, within budget and in a timely manner
•Managed internal copy writers  and copy development to meet business requirements and in line with tone of voice 
•Owned print services and digital relationship to ensure communications were delivered in the most effective way with the appropriate level of reporting.

Assistant Marketing Manager

Direct Line Group

•Promoted from marketing consultant to senior marketing communications within one year of joining 
•Maintained budget/ expenditure records including monthly PO tracking for all marketing activity 
•Rebranded entire suite of SELECT Premier insurance
•Delivered  40% of campaigns ahead of agreed SLA   
•Improved SLA  fines process resulting in 15% cost savings  by becoming a subject matter expert on customer communication production processes, the customer journey and customer experience
•Managed approval process with compliance, legal and 3rd parties to address all regulatory issues for ATL and BTL creative 
•Managed  the implementation of customer communication change projects and new initiatives encompassing system generated print and email communication and pre-printed documentation across all DLG brands and brand partners
•Created briefs for  design agencies, reviewed changes and managed stakeholder approval
•Created project plans for new requests and managed  the implementation to ensure all deadlines were met
•Instigated 10%  reduction in print cost through streamlined printing operations,  efficient  insert matrix and stock management of printed inserts and booklets  and strong working relationships  with print suppliers and the Logistics team

Senior Marketing Communication executive

Marketing Admin Assistant (Fixed Contract)

New Look

Buyer Admin Assistant (Fixed contract)

I am an experienced marketing and communications professional with 7 years B2C experience in, internal/external communications, copywriting, agency management and implementation. 

Skilled at managing senior stakeholders, infectiously positive and very approachable. 

Whether leading or as part of the team, always bringing enthusiasm, energy and passion.

Taplio

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