Niklas Dorn's Linkedin Analytics

I was always passionate about marketing, entrepreneurship, and tools. So after my master’s degree in media management, I decided against a corporate career and instead started our business Filestage together with my two co-founders. My co–founder Maël Frize was working in the advertising industry and produced lots of videos back then. I had my experience in various marketing jobs. It was great fun, but we were both frustrated about one thing: Whenever we produced new content, such as a video, we had to go through endless feedback rounds with clients and stakeholders to get their final approval. Back then, there was no software. So actually, we spent half of our week in endless email ping pongs trying to collect feedback, build new versions, and get approvals. Our statistics say that marketers today spend about 30% of their time giving or receiving feedback. That was a nightmare because you couldn’t do what you love: Being creative and producing great content. So yeah, long story short: This is how I became the co-founder of Filestage.