Webtopia - eCommerce Scaling Experts

Lead Paid Social Strategist

On a daily basis, I actively manage and optimize paid social campaigns. I research, plan and prepare audiences to target, set up Facebook pixel and conversions tracking, analyze data, monitor, optimize, and scale. I also work with a graphic designer and copywriter to create killer ad copy and visuals.

My responsibilities:

•	Developed paid ads strategies for clients based on data, market analysis and audience insights
•	Managed and optimized paid campaigns with the goal of delivering on ROAS, KPI’s, and revenue targets
•	Managed creative team of freelancers to create ad assets
•	Developed A/B testing strategy for landing pages, copy, creatives, and audiences
•	Analyzed and optimized campaigns and offered new strategies and growth opportunities
•	Measured, analyzed and reported performance of all paid campaigns to key stakeholders
•	Monitored competitive social landscape, emerging digital trends, and provided strategic recommendations

My latest accomplishments include:

✓ Managed paid social campaigns for e-commerce brand (jewelry) with ROAS 2.5

✓ Worked with an educational platform to sell courses and webinars to female entrepreneurs with an average ROAS of 6 and a 650% increase in Instagram reach and engagement

✓ Generated over 100 quality leads for a consultation in the law services niche (average cost of lead $6) with ROAS 6

✓ Generated 250+ quality leads for educational webinars (average cost of lead from $1-$3 within KPI's)

Paid Social Ads Campaign Manager (Facebook, Instagram, TikTok)

Nomad Girls

Nomad Girls is a digital nomad community with the mission to empower women to travel more and work remotely.

• Website development and administration (Wordpress)
• Social media content strategy and daily management of all social media channels (Facebook, Instagram, Pinterest, TikTok)
• Photo and video content creation
• Inbound marketing, producing guest posts, blog articles
• SEO optimization of the blog
• Execution of email marketing campaigns

Founder

Freelance Creative

Freelance Creative is online platform for freelancers, providing useful content, education, courses and networking for girls who want to travel and work remotely. 

Audience: Russian speaking.

• Developed website and set up blog
• Executing social media strategy (Instagram) and activities
• Daily communication with community
• Creating, generating content
• Writing blog posts about freelance, travel and education

Self Employed

I have worked as a Freelance Social Media Manager for over 4 years. I have international experience working with business owners in Europe, USA and Russia. I am open for new projects and would be happy to discuss and see how I can help.

• Oversee and develop a social media strategies and deliver execution for clients
• Create and manage paid social campaigns to achieve clients' goals
• Create content for Instagram and Facebook (including stories)
• Develop and analyze reports to measure the success of all social accounts and active campaigns
• Manage a team of graphic designers
• Find, analyze and collaborate with influencers
• Measure, analyze and report web and social media statistics (e.g. visits, engagement metrics, conversion rates), key marketing metrics (e.g. CTR, CPA, CPM), and make recommendations to refine and improve tactics
• Continuously monitor and apply learnings from digital trends, industry developments and competitors

Social Media Marketing Manager

Brand Cake Communication Agency

•	Support strategic planning and execution of digital strategies for brands
•	Develop online marketing plans and administer social media accounts
•	Plan, manage and execute brand and product campaigns across platforms
•	Develop relationships with key influencers, bloggers and journalists to develop brand advocates
•	Oversee and manage paid social media advertising
•	Develop, execute and supervise online PR campaigns for clients 
•	Measure, analyze and report web and social media statistics (e.g. visits, engagement metrics, conversion rates), key marketing metrics (e.g. CTR, CPA, CPM), and make recommendations to refine and improve programs.
•	Continuously monitor and apply learnings from innovative digital trends, industry developments and competitors.
•	Create, review or edit content for marketing initiatives, SMM materials and campaigns.

Online Marketing Specialist

Baltika Group

•	Support strategic planning and execution of online marketing campaigns for MONTON brand
•	Develop online marketing strategy and administer social media accounts for Russian market
•	Plan, manage and execute brand and product campaigns across online platforms
•	Measure and report performance of all digital marketing campaigns, assess against KPIs
•	Manage special projects and online partnerships with fashion magazines, press, partners
•	Develop relationships with key fashion influencers, bloggers, journalists, brand advocates
•	Perform analysis and reporting on web and social media statistics (e.g. visits, engagement metrics, conversion rates), and key marketing metrics (e.g. CTR, CPA, CPM), and make recommendations to refine and improve programs
•	Continuously monitor and apply learnings from social media trends, industry developments and competitors.
•	Write, review or edit content for online marketing initiatives, materials and campaigns.

Adam Smith Conferences

•	Approached potential business clients on phone and via email.  
•	Researched companies, clients and competitors in conference industry for purposes of data analysis. 
•	Maintained and updated client database on a regular basis.
•	Met strict deadlines, prepared marketing materials and reports for managers.
•	Generated database of clients and leads.

Marketing and Database Researcher

Hampton Court Capital

•	Prepared individual company strategic and financial analysis.
•	Prepared marketing materials and PowerPoint presentations for prospective corporate accounts.
•	Developed online marketing strategy for Hampton Court Capital (Facebook, LinkedIn, MailChimp).
•	Coordinated client meetings, conducted day-to-day marketing research on IT industry and potential clients.
•	Assisted Managing Director with daily tasks; attended networking events and conferences for business development.

Mergers & Acquisitions Summer Analyst

Nomura International

•	Assisted Project Manager on daily tasks.
•	Prepared PowerPoint presentations for clients.
•	Rotated and workshadowed collegues from different departments.
•	Developed extensive knowledge of Excel, created pivot tables.
•	Participated in a 2-week intensive workshop series on valuation techniques, merger & acquisition models, market/industry trends led by top investment banking professionals

Intern, Fixed Income Technology

I am a Senior Paid Social Campaign Manager (Meta & TikTok) with 6+ years of experience in e-commerce growth and strategy, social media marketing, paid social campaign management, as well as lead generation. 

I have a proven track record of delivering results for my clients in different niches and countries (USA, Europe, UK).

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