Nikolay Kuroedov's Linkedin Analytics

Highly qualified and motivated marketing professional with more than 10 years of experience in e-commerce, HrTech and international B2B companies. Working as Head of digital marketing for last 7 years, I have seen and succeeded in very different parts of businesses. I can quickly learn and understand any new direction and study a new product. I combine my high education in physics and economics with certification under IKRA and Digital Marketing programs. Develop and execute digital strategy including a broad range of digital channels: paid search, SEO, OLV, banners, social networks, bloggers, websites, e-mail marketing (CRM), e-commerce as a media platform; -Manage performance of digital campaigns and approaches, real-time analytics and optimization to achieve better media results (CTR, VTR, CPC, CPA, CPO and etc); -Drive digital marketing best practices and standards within the organization identifying and offering new digital initiatives and channels, launching new approaches, A/B tests and brand lifts; -Analyze competitors’ strategies and research the trends on market to deliver the best-in-class campaigns to meet marketing objectives; - Have experience managing high budgets (150.000$ per month and more) and estimate results working with end-to-end analytics. -Implement campaigns across all digital channels to drive strong return on investment (ROI) and report to top management. I am able to develop a winning team spirit and effective workflow. I am responsible for the result and make decisions based on analytics and numbers.