Nik Sproal's Linkedin Analytics

Feels like everything is changing fast, right? 2023 seems like the freeway on-ramp to the pedal-to-the-metal ride that 2024 is shaping up to be. Generative AI The cookiepocolypse Google Generative Search Experience GA4 The list goes on... How do you market effectively to your customers when the media and technology landscape is changing so fast? How do you keep up? Where do you start? IT.IS.SO.OVERWHELMING. What's the key? Especially when customers control the engagement process more than ever before? Own your data. Own your customer experience. Speak to your customers (regularly). Never forget brand in favour of technology. Commit to a better content strategy (including video). Meet your customers where they are (not where they used to be). Use multiple touchpoints and engagement opportunities. Track as much as you can (but don't forget your gut). Conduct multiple tests. Understand what works and why. Create scale and efficiency through automation. Don't just focus on the short-term solution. Yes the world is changing and digital transformation can be scary. Jump in, make mistakes, learn lessons and take your team on the journey with you. WHAT DOES SOCIAL GARDEN OFFER? Social Garden services the full marketing and sales funnel with an integrated model that delivers what you want - sales and revenue. Services include: digital transformation, customer journey mapping, CRM customisation & integration, marketing automation, sales adoption, lead generation, database re-engagement, lead qualification (via in-house call centre). WHO AM I? I'm an old-school brand marketer with 10+ years experience in senior client-side roles who started this gig when social media was reading the local paper and digital marketing was updating the website once a month. I'm a creative agency veteran with 5+ years experience in senior client service roles who's patient about the form and function of brand and the importance of nuanced communication and intimately understanding what drives customer behaviour. I'm a new-school performance marketer with 7+ years experience leading super-smart teams of digital talent to achieve proven ROI in the acquisition, conversion and retention of customers in the property and higher education sectors. In other words: I've been around. I believe in the art AND the science. I'm not afraid of change. I understand your problems from many angles. I know how to solve them. I get it done. Looking to drive more efficient revenue growth through digital? Get in touch!