topmate.io

Marketing Lead

bunchpot.xyz

Social Media Manager

Fueler® - Proof of Work Profile

Member

Freelance (Self employed)

Content Writer

Business Analyst

Commcentric - The Commerce Association of Kamala Nehru College

Editor In Chief

Associate Editor

KALEIDOSCOPE- The Quiz Society, KNC

Treasurer

Executive Member

Orbiting

Content writer

Nurture- The Incubation Cell of Kamala Nehru College

UPROI Digital Pvt. Ltd.

SEO Intern

"Your brand is what people say about you when you are not in the room."

-Jeff Bezos

What do you think when you hear the name, "Nimisha Chanda?" 🤔

Well, I am a freelance content writer and LinkedIn personal branding specialist having a keen interest in Marketing, Storytelling, and Search Engine Optimization😌

I have had a knack for writing since my school days, following which I decided to take up writing as my profession. I have a working proficiency in Search Engine Optimisation and 3 years of experience in content writing and SEO✨

I have been creating content on LinkedIn since the last 8 months and have seen tremendous growth in my professional journey via this platform 📝

Wait. Do you want the same for your profile?🤔 Nimisha can help you💫

I can provide you with the following services👇

📍Article writing
📍Social Media Captions
📍Content Strategy for your profile/business
📍LinkedIn profile optimisation
📍Twitter threads
📍Content Creation on LinkedIn

You could often find me sitting in the lap of nature with a cup of tea, a piece of paper and my mandala kit, drawing some creative works of mandala art. I often post about content writing, digital marketing, personal branding, SEO, freelancing, and some personal stories ✍️

Want help taking your business to the next level by leveraging your content?🤔
 Let's connect and build a great team together.

DM me now 📥

I have always been bullish on the kind of person that my parents raised. 
I have always been bullish on the type of girl I have become. 
I have always been bullish on the way I have carried myself. 

Yet
.
.
. 

I got caught in the loop of self-doubt last month. 

As you know, May was Mental Health Awareness month, and Ankit handed me over the responsibility of our #breakingbarrierswithtopmate campaign. 

We tried a lot of new things but I failed at a lot of things. 
- I couldn't keep up with the 30-day content series. 
- I couldn't help improve the traffic on mentalhealth.topmate.io
- I helped run a physical marketing tactic that didn't benefit much. 
- We had our first-ever official meetup in Bangalore with some of our users. 
- The data of the mental health category that we were tracking, tanked last month. 
- We had the Zero Day by Topmate campaign but that didn't work as well as we expected. 
- I somehow missed my flight back home and had to rebook one at the airport. 

Despite my best efforts, I found myself falling short on multiple outcomes. I was confused, stuck and questioning myself for the last few days. 

One thing that I have learned after joining topmate.io, is the art of building in public. 

We grow when we stay true to ourselves and our users. We witness growth when we crave for it and not starve for it. We build ourselves with learning rather than crying over failure. 

And, I am ready to put in every effort I can to improve myself, learn, make mistakes, and grow while we build Topmate. 

Drop in the comments if you have any resources to help me ace marketing. 

And, the Topmate team will be back with another banger soon! 

P.S. Stay tuned if you want to know about the physical marketing tactic that we tried in Bangalore. Trust me, it was fun 🫣

Nimisha Chanda

Marketing Lead @Topmate | Ex-EY | Topmate |ICKP'23

"Nimisha, you know what you are doing by leaving EY and choosing a startup, right?"

Asked my manager in EY, before leaving. 

Everyone knew that I was leaving a brand name, a good company behind to work for a startup, not many had heard of! 

But, no one knew why I did so. 

- Yes, I did get a raise.
- Yes, I had to move out, leaving my family behind. 
- Yes, I had to work on something I love learning about. 

But, these weren't the only reasons. 

- Joining topmate.io was about fostering my 10-year vision of building something. 
- I have always been passionate about marketing and learning new things, and Topmate provided me with the best opportunity to learn, grow and work on myself. 
- The journey was about aligning my daily actions with my long-term aspirations, ensuring I put my best foot forward in everything I do.

And, trust me, I haven't grown much in the last 2 years, as much as I have grown here in the previous 5 months. 

The path isn't as smooth as you think it to be. But, it's worth it. 

Why?

Because, "early adulthood is about watching your dreams go up in flames and learning as much as you can from the ashes."

So, I am dreaming, doing, failing, learning and growing. 

Tell me, what is your purpose of joining topmate? 

#mytopmatepurpose #topmate

Tired of getting left-swiped? 
Scan for self-love. 

That was the copy that I wrote a few days back. 

No, I didn't get left-swiped (much). 
No, I am not working on a side project. 
No, I was not promoting any dating app. 

Do you remember I told you in my last post that we ran a physical marketing campaign in May?

Let me spill some tea on what we did 🫣

Last month, we embarked on a unique physical marketing campaign that combined creativity and purpose! We designed and distributed bookmarks and visiting cards, each with a twist: the copy was all about dating but with a deeper message at its core.

We tried two versions where we kept the copy around dating and a QR code that leads you to mentalhealth.topmate.io with minimal branding.

Guess what we did next? 

We distributed them in the office and kept them on each table, meeting room, corner, tea stall, elevator, and even in the washrooms. 

The BHIVE Workspace team took all of them because we didn't take permission to try them out 😭

But we are warriors 🙂‍↔️

We distributed them again in our office, and kept them around the table with a write-up waiting for people to come and collect their FREE BOOKMARKS. 

We kept them in every auto, book, cafe, and even put them on Twitter with a reward. 

Why? 

Because we wanted more eyeballs to get attracted to something that we created. 

Result?
- All the teams working on our floor got enthusiastic about it. 
- They took the bookmarks thinking that it was a dating app and you really need someone to hang out with in Bangalore 😭 (BRB crying because of my personal experience). 
- And, the visibility on mentalhealth.topmate.io increased to some extent. 

I was very enthusiastic about implementing this idea but it was not a big success. 

But....

I enjoyed it so muchhhhhh 😭
I learned from it so muchhhhhh 😭
I loved this sooooo muchhhhhhhh😭

We really need to think of more ideas like this and implement them because I want y'all to remember the marketing of topmate.io just like you remember it for Zomato! 

Wish me luck and help me with some resources to ace marketing. 

#breakingbarrierswithtopmate #topmate #mentorship #marketingcampaign

Nimisha, your founders are wasting their investors money. 

Yes, you read that right.

I have been receiving a lot of negative messages saying that we are only burning the cash we have received but no one is appreciating the efforts that we put behind the Zero Day by Topmate 🙁

No one is talking about the fact that 300+ priority passes got held by our users within 24 hours of launching them. 

We understand that sometimes, the best way to grow isn’t by taking more, but by giving more. By going zero on commission, we are making a statement: we value our users more than a quick profit.

For creators, this is a game-changer. Imagine earning 100% of your hard work and creativity and getting the entire money back. Yes, that's what we are giving you. 

Well, our users also get Topmate Premium for FREE for 48 hours. 

I am going to make the best out of this, tbh only if my team doesn't consider it as moonlighting 🫣

Sign up on Topmate to take the advantage of this. 

And click here to connect with me 1-O-1: https://lnkd.in/d9JC-dvJ

#zerodaybytopmate

I'm on Topmate for leveraging my expertise as a content writer and personal branding specialist to share insights on freelancing, lead generation, and content creation. Bookers laud my deep knowledge, outstanding communication skills, and engaging persona that fosters open discussions. Join me to learn from my informative and inspiring sessions, and benefit from my reliability in assisting beyond scheduled sessions.

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