Nina Mackie's Linkedin Analytics

With over 20 years of experience in advertising and marketing, I am a seasoned professional who helps brands connect with gamers and virtual experience seekers across various platforms and formats. As the Founder and MD of Interact Global I work with global businesses to help drive growth of their gaming products and advertising strategies. I believe passionately in the improvement of media & advertising solutions to be more inclusive and encourage self expression and individuality. I am a regular speaker and moderator at Advertising & Gaming events worldwide and have a deep understanding of future trends and innovation. I am also Co-Founder & CRO of WeGame2, a socially conscious gaming consultancy that was formed to address under representation and lack of diversity across the gaming industry. Our work empowers clients to reform their existing strategies to be more inclusive when building solutions for advertisers & develop gaming marketing strategies that consider a diverse community of players. With decades of experience in advertising, marketing and product innovation, myself and my co-founders Ellie Edwards-Scott and Lisa Menaldo are facilitating change across the gaming ecosystem. I have a strong background and network in the Gaming industry, having worked with leading adtech companies such as Landvault and Gadsme, where I developed and executed go-to-market strategies, partnerships, and sponsorships for immersive and interactive 3D custom builds and native ads in Mobile, PC and Console video games. I am also passionate about supporting and empowering women and minority communities in the gaming and advertising sectors, as an ambassador for Women in Games (WIGJ), member of MEFA and Women in Programmatic. My mission is to create value and impact for both advertisers and gamers, by bringing them together in engaging and meaningful ways.