Coty

• Creation of national content, assortment, R&R and search (CARS) business plans/brand strategies and processes for the entire, cross-divisional portfolio (Prestige & Consumer brands; e.g. Hugo Boss, Chloé, Max Factor, adidas)
• Co-responsibility for the business success of the brands to be supported in the DACH region with regard to defined KPIs (e.g. toolbox readiness, CARS score)
• Development of innovative full-funnel content strategies as a pioneer for Global in cooperation with local and global marketing as well as the Global Content Hub
• Managing, creating and sharing best practices across all Coty business units, globally and locally
• Creating and evaluating CARS analyses (quantitative & qualitative) and deriving recommendations for action and measures, identifying opportunities and risks
• Professional and personal development of subordinate employees
• Planning, monitoring and controlling the budget
• Commissioning, briefing and controlling agencies and other external service providers
• Conducting cross-brand project management (e.g. integrating  UGC into permanent content, creating ePlaybooks for best in class content execution)
• Continuous further development of the local PIM/DAM tool (e.g. quality assurance, audits, further development of interphase and processes) in relation to eCommerce needs in collaboration with the Commercial Strategy and Operation Manager

Senior E-Commerce Content Manager

S.OLIVER GROUP

In addition:
• Budget and action planning as well as forecasting 
• Development and optimization of KPI reporting/dashboards for the category management of the s.Oliver Group (consolidation of data from Channelpilot, QlikView/SAP BW and Google Analytics).
• Development of personalisation strategies in cooperation with CRM

Senior E-Commerce Marketing Managerin

• Performance analysis of promotions, shop categories and onsite modules as well as support in optimizing onsite tracking
• Planning, implementation and analysis of editorial newsletters
• Conception and implementation of web and app start pages as well as (SEO-optimized) landing pages with a strong brand focus (e.g. wedding guide) via the CMS platform Amplience
• Ongoing optimization of the customer journey (e.g. by improving filters, sorting, search and navigation)
• Representation of the comma brand from a "business perspective" in the context of the switch to SCAYLE Commerce (placement of requirements as well as bug reporting and testing via Jira)
• Interface with relevant stakeholders such as Product Data, Merchandising, Performance Marketing, Business Analysis and Brand Marketing
• Supervision of interns

E-Commerce Marketing Managerin

GOLDNER GmbH

• Planning, implementation and analysis of social media activities on Facebook and Instagram 
• Management of Google Display and Shopping Ads (incl. management of product data feeds)
• Management of external agencies in the retargeting, affiliate and product data marketing channels
• Conception and production of the YouTube magazine "Goldmoment" (goal: emotional charging of the brand through storytelling)
• Conceptual design of content landing pages taking into account the brand positioning
• Action and campaign planning to achieve growth targets
• Article placement of fashion themes and newsletters based on competitive analyses, current fashion trends and performance data
• Implementation and maintenance of picalike's "Complete the Look" technology
• Participation in the implementation of Usercentrics CMP and administration of Google Tag Manager

Online Marketing Managerin

Hochschule Hof, University of Applied Sciences

"Fundamentals of Marketing" at various semester levels

External Lecturer

Title: "Development of a sustainable brand identity concept for the brand GOLDNER (former: Atelier Goldner Schnitt)"

Master Thesis

Witt-Gruppe

Shop & Onsite Marketing 

Thanks to my professional expertise, I take a holistic view of the e-commerce business. Those who still operate in silos will not be successful in the future. My credo: Make decisions based on data instead of gut feeling. And above all: in the interests of the customer. Customer-centric marketing in the e-commerce environment - that's my focus.

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