Sage

GTM for HR & Payroll

At Sage, we transform the way people think and work, enabling their organizations to thrive. Every day, all around the world, over 11,000 colleagues and local networks of accountants and partners support and enable business builder success.

Senior Product Marketing Manager

isolved

- Lead go to market strategy and product launches for Direct and Network partner channel across entire HCM Platform
- Collaborate with Product and Sales Enablement creating smooth product launches and ample sales training. 
- Strategic storyteller for Talent Acquisition and Employee Engagement
- Event and user conference speaker

- Developed and launched company-wide competitive intelligence and enablement program
- Worked closely with Network channel marketing further developing partner marketing initiatives
- Crafted strategic positioning and messaging in Network partner channel
- Executed go to market strategy and product launches for Network partner channel across entire HCM platform
- Speaker at Connect user conference

Product Marketing Manager

SellersFunding

• Managed an international team of marketing field-specific experts
• Collaborated with international sales, development, product and business development teams to increase product awareness
• Managed partner marketing relationships and strategies to cross-promote products
• Hands-on with investor relations

Director of Marketing

• Developed core process for go-to-market strategies and product launches for new features and products
• Crafted main value propositions and messaging for each new feature and products
• Implemented product tours and in-app onboarding to increase product adoption and cross-selling of 6 main products
• Researched and developed brand personas by product, per seller type
• PPC conversion-focused strategy to optimize for leads and sign-ups

Breezy HR

• Worked closely with Product, Sales and Dev teams to develop go-to-market strategies for new features and integrations
• Increased customer communications three-fold to increase retention and understand churn
• Improved the onboarding process and introduced customer lifecycle communications to improve conversion and retention rates

Maximizing ROI through lead generation paid advertising and organic campaigns.
• Revamped entire PPC strategy to optimize for leads and sign-ups for SaaS recruiting software on Capterra, Adwords and Bing
• Achieved a 65% increase in leads and sign-ups within the first month
• Implemented SEO strategy to reduce technical errors, improve performance and increase organic trial sign-ups

PPC/SEO

The Doyle Group.

Strategize and Implement Conversion focused Ecommerce Pay-Per-Click Advertising campaigns.
• Implemented true conversion and revenue tracking for PPC across 12 brands
• Created and organized Analytics channels to track sales to their correct source across all sales channels
• Strategized and implemented conversion-optimized direct response campaigns for 10 brands
• A/B testing to further increase conversions rates across all sales channels for 12 brands
• In first month, Adwords: increased revenue 85% and decreased cost per acquisition by 21 %; Bing: increased revenue by 97% and decreased cost per acquisition by 40%

CRO/PPC Ecommerce Manager

Fresh View Concepts

• Partnered with top advertising agencies to create PPC and SEO campaigns that convert clicks into leads and sales.
• Specialized in SEO, PPC, WordPress Design and Development, Social Media Management, Graphic Design, Email Marketing and Marketing Research

Founder - Head Of Digital 

intoGo

• Strategy implementation of full marketing plan including campaigns for ASO, PPC, SEO, Social Media, Email and Graphics
• Gained top 5 National rankings in the App Store and Google Play for events, things to do and activities
• Mobile App Install ad campaigns for Adwords and Facebook garnered 43% and 48% conversion rates respectively
• Developed go-to-market strategies for new app features and new markets

Chief Marketing Officer

With over 15 years of marketing experience, I have a deep interest and expertise in bringing products and solutions to market and into the hands of interested buyers using efficient GTM strategy and compelling storytelling. 

I'm known for crafting solution-focused messaging and content with empathic backing, collaborating with product and sales teams to create smooth product launches and ample sales training, and developing and launching company-wide competitive intelligence and enablement programs. I'm also passionate about learning new skills and technologies, such as AI and no-code development, that help me create better products and experiences for customers.

🧪 I'm excited to share that I'll be learning something new about AI for 100 days as part of the #100DaysOfAI challenge! Starting April 1st!

https://t.co/IfiuWv4pLS #AI

Nina Churchill

Innovative product marketing leader with deep B2B SaaS expertise. I have a deep interest in bringing products and solutions to market and into the hands of interested buyers using efficient GTM strategy. And I tell some pretty great stories. 

I’m known for crafting solution focused messaging and content with empathic backing. 

I have a strong entrepreneurial spirit that has given me the opportunity to work with many different amazing people and companies in my 13 years in marketing.

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