Copperberg

- Manage Copperberg’s social media
- Ideate, roll-out, manage and track diverse branding and demand generation social media campaigns for its portfolio of business content for the manufacturing community in Europe and North America
- Collaborate with internal and external stakeholders for marketing campaigns and content asset development

Social Media Marketing Manager

Umami Content

I help B2B companies grow by executing data-driven digital marketing strategies.

Industry: B2B SMEs in Manufacturing, Online Media, and SaaS. 

💻 WHAT I DO 💻

᛫ Search Engine Optimization
᛫ Content Strategy and Content Production
᛫ Social Media Management
᛫ Paid Social Marketing
᛫ Web Data Reporting and Analysis

👩‍🔧 EXPERTISE 👩‍🔧

᛫ SEO ᛫ 
- On-Page SEO, Keyword Research, Content Mapping, and Content Strategy Development

᛫  Social Media Marketing Management ᛫ 
- campaign ideation, execution, and management 
- organizing strategy and ensuring timely roll-out 
- campaign budget optimization and ad tuning 
- working with key stakeholders to identify key messages 
- building and maintaining relationships with thought leaders 

᛫ Website Content Writing and Editing ᛫ 
- Blog Posts, Service Pages, Landing Pages

᛫ Pillar Content Development ᛫ 
- Case Studies, Whitepaper

᛫ Data ᛫ 
- skilled in data analysis to inform marketing strategy and evaluate ongoing efforts 

᛫  Creatives ᛫ 
- collaborate with creatives to build out a rich and cohesive library of images and video for campaigns 
- create mock-ups and creative briefs for execution 
- execute basic graphic and videos ideas to accompany social media campaigns

⚒️ TOOLKIT ⚒️

᛫ SEO ᛫ 
- Google Analytics, Ahrefs, Screaming Frog, Google Search Console, Ubersuggest

᛫ Web Content Management ᛫ 
- HubSpot, WordPress, Shopify

᛫ Content Writing ᛫ 
- Grammarly, Coschedule Headline Analyzer, SurferSEO

᛫ Social Media Marketing Management ᛫ 
- Facebook, LinkedIn, Twitter, Hootsuite, Buffer

᛫ Paid Social Marketing ᛫ 
- Facebook, LinkedIn Ads

᛫ Data ᛫ 
- Google Data Studio

᛫ Visualizations and Video ᛫ 
- Canva, Filmora X

᛫ Work Management ᛫ 
- Asana

🤝 CLIENTS 🤝

Copperberg • Superb Digital • Wallarm

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ENG 12 - English for Business
TC 120 - Science, Technology, and Communication

Instructor

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As the first hire Content Strategist for an online media startup, I was able to get in-depth and practical experiences in terms of marrying Search and Social Marketing, Search Engine Optimization (SEO), and web production such that they complement editorial or sales requirement for a specific topic or campaign. 

By working closely with different teams in almost every phase, I was able to get a broader understanding of not only the technical or sales aspect of a project but also the content, editorial part of it. 

The role also was a perfect opportunity for me to think on my feet, produce content on the fly, and provide insights as well as content strategy with a very limited time frame.

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Communication Planning Intern

Kalayaan Residence Hall

Resident Assistant - Student Job

I'm a B2B Marketing professional dedicated to driving new customers to the business and building a loyal customer base. You can find me at the intersection of creativity and analysis, crafting content that's not only delightful but also impactful. 

I've spent the past decade using my expertise in Digital Marketing to help companies unleash their digital potential. People and results-oriented, I'm passionate about connecting people and building lasting relationships through campaigns that spark real conversations, forge valuable connections, and deliver lasting results.

Industries: Manufacturing, Online Media, SaaS

Core competencies:
- Content Strategy & Management 
- Social Media Marketing Management
- Content Marketing
- Search Engine Optimization
- Online Marketing Data Reporting and Analysis

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