Americas Top Model & Talent Academy

An accomplished CEO, brand ambassador, a loving mother, and a natural leader; Ninela Sanchez contributes to her community in countless, significant ways. 

A Business Administration Marketing graduate from Sheridan College, Ninela pairs a broad range of creative leadership experience in brand strategy, strategic media relations, and B2B/B2C marketing with a deep understanding of the psychology behind the design to create effective campaigns and corporate narratives. 

America’s Top Model Academy is dedicated to building and developing kids, teens, and adults to become outstanding leaders in the modelling industry. 

We make our experience count in equipping our students with the knowledge, substantial enough to bring out the best in them. 

The selfless attitude of our experts in different fields, makes it possible for our academy to produce graduates well-equipped to stand-out as professional in the future. 

Our strong foundation aids our persistent, and significant contribution to the modelling industry, as regarding the production of high potential graduates capable of taking the industry to the next level.

Chief Executive Officer

ContactPoint 360

- Create detailed business plans designed to attain predetermined goals and quotas
- Manage the entire sales cycle from finding a client to securing a deal
- Unearth new sales opportunities through networking and turn them into long-term partnerships
- Present products to prospective clients
- Provide professional after-sales support to maximize customer loyalty
- Remain in regular contact with  clients to understand and meet their needs
- Respond to complaints and resolve issues to the customer’s satisfaction and to maintain the company’s reputation
- Negotiate agreements and keep records of sales and data
- Develop strategic partnerships and secure corporate support. 
-Manage digital marketing campaigns, advertising, and social media
- Advocate for women's empowerment #CP360Women

CX Account Executive 

Univision Communications Inc.

TV HOST/Presenter of their " Hello TV show segments" & "With you in the community" Acted for Corus Entertainment and Univision on TV SHOW " My name is Ripley" season 1 & 2 Cover news and entertainment segments for both TV shows. 

MC several National Events in Canada. 

Responsibilities: 

•	Brand development and positioning to targeted public segments.
•	Communicate with customers on social media and instant messaging.
•	Created a product launch plan and promotional video for new products.
•	Keeping up to date with current digital trends.
•	Executed and enhanced Google ad's performance.
•	Handle tight scheduling with the organizational manner
•	Attended and spoke in different important events in the City
•	Weekly monitored and analyzed the behavior of customers on our website to optimize the content.

Marketing and Journalist

Elite Digital

- Collaborated with the Marketing team to execute CRM strategies, including customer
journeys
- Developed and implement marketing automation flows in Salesforce Marketing Cloud & Microsoft Dynamics
-Prepared, built, and deployed email campaigns with content tailored to subscriber
preferences & provincial regulations
-Implemented testing & optimization opportunities, including A/B or multivariate testing on
email campaigns
-Oversee's day-to-day email campaign execution, sometimes within tight deadlines,
including set-up, segmentation, scheduling, testing, tagging, deployment, and
reporting/analytics
-Imputed content into email dashboards
-Implementation/Deployment
-Strategy (best practices to get the best results)
-Set up dashboards for ongoing initiatives and campaigns, optimize for insights
gathering based on stakeholder objectives
- Insured timely completion and execution of email campaigns and identified areas of
improvement
-Maintained daily/weekly reports that track key metrics such as Open Rate, CTR, and
Opt-out Rate by various segments
-Work closely with various clients (via phone, email, and Slack) to ensure that the
email calendar is up-to-date and needed items have been received to ensure effectively
email delivery
- Grow the email list and maintain its health by managing deliverability, contact frequency
and content.
- Manage, coach, and mentor the email marketing team.
-Analyzed campaign data to share actionable insights and opportunities with clients, and
suggest ways to adjust and implement different tactics
-Performed quality control checks and proofreading of coded responsive emails
-Insured emails follow industry policies and best practices

Email Marketing Specialist

Jake's House

•	Planned fundraising and awareness events, as well all community events, such as the annual Jake's House HolidayParties in Toronto and Ottawa
•	Support volunteer recruitment efforts with the coordination of events and presentations at schools, job fairs, and other community events
•	Managed all aspects of the event planning process, including theme development, venue identification, collaboration with vendors, floor plan design, menu selection, invitations, guest communications, volunteer recruitment and coordination, collateral design, printing coordination, media invitations, the sponsor needs fulfillment, timeline, and budget tracking, goal setting and summary reporting
•	Liaise with the internal executive and operational teams, as well with corporate supporters, sponsorship partners, government officials, service providers, community leaders and families living with ASD, to identify promotable stories and opportunities
•	Regularly submit updates, and proactively pitch stories to achieve maximum editorial coverage and content via both traditional and digital platforms
•	Build and nurture relationships with key media contacts on an ongoing basis
•	Lead all of the digital marketing strategies for social media accounts. (From researching, promoting and executing).
•	Create sponsorship packages and assist fundraising meetings with prospects and business supporters
•	Planned, developed and implemented an overarching public relations strategy to enhance positive visibility for Jake'sHouse and support the charity's core objectives

Integrated Marketing Manager

As an outsource supervisor, helped supervised different portfolios the agency worked for such: Enbridge, Enercare, Spark Energy, and Rogers. 

•	Archiving customers correspondence; letters, paper documents sent by the customers.
•	Promoting products and services. Billing, product support, and customer purchases.
•	Provided excellent customer service and sales experience for customers in an inbound call center environment.
•	Coordination with various agencies for constant customers
Keeping the information on the business confidential.
•	Identify sales best practices and implementing process improvements to increase productivity and efficiency Target oriented, with attractive incentives. Achieving daily sales target. update.
•	Constant reminder via e-mails or phone calls.

Account Supervisor

JEP AGENCY INC

Worked for 5 years at JEP AGENCY INC, the leading production company within the Hispanic Industry in Canada. At JEP AGENCY, Ninela establishes and maintains relationships with an organization's target audience, the media, relevant trade media, and other opinion leaders. 

Common responsibilities include:

•.     Managing a team of 5 in our Marketing & Sales department
•	Managing the marketing analytics of the company on daily basis.
•	Enhanced Good Ads performance
•	Curating online content for upload to our youtube, Instagram and Facebook channels engaging with the companies audience and remaining true to their needs
•	Finding creative solutions to work within tight budgets and meet deadlines. As well Marketing strategies.
•	Acted as company rep/spokesperson in many public speaking occasions.
•	Attend presentations in getting sponsorship.
•	Communicate with the people who had inquiries towards the event in a timely manner.
•	Designing, writing and/or producing presentations, press releases, articles, leaflets, in-house journals , reports, publicity brochures, information for websites and promotional videos.
•	Manage all social media promotions, content, event pages, and execute all social media campaigns.
•	Reached out to media to secure substantial press opportunities
•	Responsible for supporting all publicity campaigns, events and promotions of the department while ensuring organization and planning based on the objectives, performance and quality standards.

Ninela Travelled with the company  to different Latin America countries in the representation of The World Holiday International Parade INC as an Executive Director. Met with politicians and important figures from Countries like Ecuardor, Mexico, Guatemala, Nicaragua, Chile, Panama & Brazil. Execute important marketing campaigns for the travel turism chamber of each country when bringing the Parade  and its production to each representitive country.

Marketing And Public Relations Manager

Ondas FM - CIRV 88.9FM / CHIN 100.7FM

As a morning radio show host, Ninela delivered engaging and informative content to listeners, including local news, the latest entertainment news, and community segments. 

She had a passion for connecting with the local community and kept listeners informed on the latest happenings in their area.  

Hosted a daily radio morning show (6am to 9am) and the Weekly Latin Top 25 show every Sunday from 5am to 9am.

Morning Show Host

CX ACCOUNT EXECUTIVE @ContactPoint 360➞ 
As a passionate advocate for women's empowerment and CX enthusiastic, I am proud to be a part of the #CP360Women initiative, uplifting other women within the company and helping to create a more diverse and inclusive workplace.

Throughout my career, I have been a champion of digital transformation, leveraging technology to create new opportunities and drive growth for businesses. By embracing emerging technologies and innovative solutions, I am able to help companies stay ahead of the curve and succeed in today's rapidly evolving market.

In addition to my focus on digital transformation, I am deeply committed to empowering and uplifting other women in the workplace. Through my involvement in #CP360Women, I am able to help create a more supportive and inclusive culture, where everyone has the opportunity to thrive and succeed.
Whether it's through mentoring, coaching, or simply being a positive role model, I am passionate about helping other women achieve their full potential. By combining this passion with my deep expertise in sales and marketing, I am able to create truly transformative solutions that drive growth and success for both the customer and the business.

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