OLMS

Media & Publicity Manager 
Disney, Universal & Paramount Pictures (Trinidad territory)
OLMS 
2022-2022  

Responsibilities:
•	Report to international Managers of Disney, Universal and Paramount pictures.
•	Managed and maintained three global brands within Trinidad territory.
•	Ensuring the distribution process of global film brands within the Trinidad territory.
•	Developing and implementing media plans, buying and innovation strategies.
•	Developing marketing strategy plans.
•	Forecasting
•	Implementing and managing budgets per brand.
•	Developing and maintaining key relationships with the media, service providers and agencies.
•	Analyzing customer data, purchase trends and consumer insights.


Achievements:
•	Conceptualized and implemented the official Press Screening of Disney Marvel release Black Panther: Wakanda Forever events with a crowd of 200 patrons.
•	Accommodated international official Marketing Manager Disney LATAM and the Caribbean for the launch of BPWF to conduct site visits of brand visibility locally.
•	Successfully managed a budget of $35,000 per within budget. Achieved 20% savings on event budget for Black Panther: Wakanda Forever.
•	Ensured and implemented all OOH material were successfully placed per brand.

Media & Publicity Manager

R.A.M.E

Marketing/Communications/Business Development 

Responsibilities:

•	Creating and crafting culturally relevant events catered for the New York City diaspora, leveraging cultural insights and optimizing brand presence.
•	Analyze brand positioning and consumer insights.
•	Enhancing the company’s brand, ensuring brand consistency, growth and loyalty.
•	Crafting marketing strategies.
•	Leveraging customer insight data to refine brand management.
•	Develop, implement media planning, buying, and innovation strategies.
•	Develop and maintain key relationships with agencies and organizations.
•	Coordinate, manage content information and external customers.

Achievements:
•	Conceptualized events with a crowd of 300-400 patrons project managed the festival.
•	Successfully managed a budget of 100k per within budget. Achieved 5% savings on event budget.

Brand Development Specialist

Angostura Limited

Term contract 

Responsibilities:
•	Driving Customer Channel Optimization Project within East Trinidad.

Achievements:
•	Converted 60 customers to new SLA (Service Level Agreement) regaining lost accounts from wholesalers to direct sales.

Project Specialist

BRYDENS LIMITED (On The Verge)

Term contract 

Responsibilities:
•	Assistant to Director and senior Brand Manager of Brydens wines and spirits department in the overall coordination of the World Class Cocktail Festival.
•	Marketing Coordinator for all bar tending training sessions and the production of the World Class cocktail Festival.
•	Coordination of all meetings regarding proposals sent to the major key accounts selected to be a part of the World Class Cocktail Festival.
•	Marketing Coordinator for the production of the World Class Cocktail Festival and promotional events.

Achievements: 
•	Coordinated and participated in all bar tending training sessions.
•	Resolved backlogged communication issues to participating key accounts resulting in project in meeting original deadlines.

Marketing Event Coordinator

Guardian Life of the Caribbean Limited

Financial Advisor

Alston's Marketing Company Limited

Responsibilities:
•	Assistant to Divisional Manager of Wines & Spirits and single point of contact to Private Customers.
•	Marketing support to various managers within the Wines & Spirits department.
•	Maintaining databases
•	Developed relationships with key vendors, strategically devised customer approaches in meeting with sales objectives.

Achievements:
•	Conceptualized initial look and feel for an online catalogue.

Marketing Assistant

On Line Media Limited  

Responsibilities:
•	Assisted CEO with client relations inclusive of contract negotiation and developing scope of work for digital and traditional strategy.
•	Managing the marketing, developing and executing advertising strategies, promotions, sales, online promotions, growing techniques and technology to generate sales leads.
•	Frequent presentation including new proposals, program review, post event evaluation.

Achievements:
•	Generated income by obtaining advertising contracts of $140,000.

Marketing Communications Coordinator

On The Verge Limited

Responsibilities:

•	Coordinating end to end trade and event executions across the following brands such as Axe, Dove, TRESemmé, Breeze, Magnum Ice cream, Crix, Shirly Biscuits.

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