Hey Digital

Performance Marketing Strategist

Hey Digital is a creative PPC and CRO agency that focuses exclusively on helping SaaS and B2B Tech companies scale their revenue with PPC and paid social advertising campaigns.

As a Paid Media Specialist my role includes managing the paid media channels (such as Google Ads, Facebook/Instagram Ads and LinkedIn Ads) and also determining the paid marketing strategy.

Clients worked with: CXL, Pitch, Writesonic, Pixelz, UpContent, Creative Force, PostHog, Blackpurl, Factor AE.

- Helped Pitch to increase paid search and social ads signups by 56% and decrease CPA by 42%
- Helped Pixelz to increase MQLs by 61% using only paid social ads.
- Increased paid search and social ads signups by 69% and decrease CPA by 23% for Cord.
- Helped CXL to increase purchases by 131% whilst reducing the cost per purchase by 54%.

Paid Media Specialist

PepsiCo

- Data visualization of shopper and revenue management data with creation of dynamic dashboards for the department executives, utilizing Tableau software.
- Project was selected as the top project of our class.

Shopper and Revenue Management Insights Project Member (CAP)

Sabancı Business School

Part-time TA in Channel Marketing and Investments courses.

Teaching Assistant

adXclusive

Account manager for FibaBanka, iPara Payment Systems, ininal
Prepaid Card. Also involved in the management of the brands such as Colendi Protocol, CoinyPro Crypto Exchange, Özyeğin University.

+ Managed Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, Linkedin
Ads and all the other advertising channels of brands (media buying
solutions, Taboola Ads etc.).
+ Helped Fibabanka to decrease accounts opened cost for their "Kiraz Hesap" product by more than 50% with ad-group based sales tracking and increased ROI.
+ Delivered daily, weekly and monthly reports for the ongoing advertising
campaigns of the brands. Utilized Google Data Studio dashboards for the process.
+ Audited and optimized ad accounts daily for ongoing
campaigns.
+ Prepared and presented monthly or campaign focused presentations to
customers.
+ Directly contacted customers and managed brands.
+ Prepared digital media plans for the advertising campaigns. Utilized custom audiences, detailed targetings for the accounts.
+ Prepared Google Analytics reports.
+ Tag management with Google Tag Manager, Conversion Tracking, A/B testing with Google Optimizer.
+ Managed UAC App campaigns.

Sr. Digital Marketing Specialist

adXclusive is a data-driven digital marketing agency, based in Istanbul & Amsterdam. 
Full of digital natives with understanding of performance marketing and branding.

Expertise and services of the agency are; Performance Marketing, Branding, Digital Consultancy, Web / App Measurement, A/B Testing, Tag Management.

Digital Marketing Specialist

Zeo Agency

Zeo Agency was founded in 2012 to provide digital marketing & SEO consultancy by creating better content & experience for their clients to rank higher on search engines while making their visitors happy. In 2017, Zeo Agency won 4 awards from MENA Search Awards and in 2018 Zeo Agency opens third office in London, UK. 

As analyst role in Agile methodology, I was responsible for completing all tasks weekly assigned to me and directly reporting to the both Scrum Master and Product Owners.

-  Perform technical, content, link building and performance analysis using SEO tools effectively.
-  Use web analytic tools to evaluate the performance of SEO projects.
-  Report clients about the latest algorithm updates in search engines and latest trends in digital marketing.
-  Perform in-depth keyword research to optimize existing contents and discover new opportunities for content development in accordance with the content strategy.
-  Analyze crawl results and report all technical issues on client’s website with feasible solutions.

Jr. SEO Analyst

Erasmus Student Network

- Vice President of the 2016-2017 Board of ESN ITU. 
- Head of Audit Committee of 2017-2018.
- Organized cultural trips to Efes, Pamukkale and Cappadocia. 
- Brought foreign students and disabled people together in ExchangeAbility program.
- Organized international dinner nights and many other social events.
- Represented my university  in international meetings such as  'South East European Platform(SEEP) 2016 Italy Pescara' and 'Annual General Meeting(AGM) 2017 Germany Berlin' as a delegate of ESN ITU.
- Worked as a member in ESN Turkey's 'Sponsorship and Project Committee'.

Vice President of ESN ITU

Aganlar Boatyard & Marina

- Learned about wooden yacht production.
- Learned about Rhinoceros 3D design program and its applications in the design process of yachts.

Engineering Intern

Besiktas Shipyard

- Learned about steel molding, metal arc welding, gas welding and assembly processes.
- Worked in the production of the steel rail system launching of the 75 meter Fishing Vessel.

Sr. Paid Media Specialist at Hey Digital | We grow SaaS & B2B Tech Companies with Paid Ads & CRO

If you are reading this there is a great chance that you are also in digital marketing or looking for a digital marketing guy like myself for your team :)

I'm Tezer and I've been running performance marketing strategies and campaigns around Google Ads, Facebook Ads etc. for over 5 years now.

As a Performance Marketing Strategist at Hey Digital, I help B2B SaaS brands generate demand and opportunities for their pipeline.

At Hey Digital, I've helped many of the world's leading SaaS brands like Adjust, Pitch, UserTesting, Writesonic, Whatagraph and more turn performance marketing into a successful and scalable channel. 💫

More in our case-studies: https://www.heydigital.co/case-studies

If have any questions or want to discuss something related to performance marketing strategies don't hesitate to reach out! ☕

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