Cybage Software

AVP, Business Development

dormakaba Americas

- Business partner to executive leadership team delivering strategic insights using secondary research and competitive analysis.
- Leading all strategic communications including Board level presentations and employee-facing communications for change management and organizational transformation.
- Support due diligence for M&A working with consultants to assess strategic fit for a potential acquisition and deliver messaging during a divestiture.
- Facilitate strategic visioning and planning workshops to support cross-functional leaders in developing 3-5 year plans.
- Envisioned, founded and currently lead dormakaba Americas' first DE&I program from strategy to execution, striving to shape company culture and a sense of belonging for every person to thrive.

AVP, Strategic Marketing and Business Development

Indiana University - Kelley School of Business

Conducted interviews, screened applications and served as student ambassador for prospective MBA candidates.

Admissions Counselor

Google

Learning how a tech giant keeps its breadwinning product running like a well-oiled machine, I worked with Google Search Ads product operations team on 3 projects in Strategy, Analysis and Launch Planning.
• Represented market on product team by synthesizing inputs from sales and support teams to strategically prioritize features critical to improve ease of use for ~4 million advertisers on Search Ads
• Analyzed qualitative and quantitative data to optimize quarterly business reporting by eliminating redundancies and automating data synthesis and visualization, increasing process efficiency by 40% for 20 managers
• Planned launch of communication tool by defining success metrics and assessing launch readiness through user acceptance testing, surveys and user interviews, benchmarking tool at 90% launch ready and recommending next steps for successful launch

Product Operations Manager

SPACE Turnkey Solutions

Project Management: Led team of 5 to scope project, create work plans, own communications with client, and keep project on track.
Growth Strategy: Developed recommendation to scale startup including organization design, operational efficiency, and marketing.

Strategy Consultant

Intel Corporation

A project with Intel's global sales team to grow revenue by increasing effectiveness and penetration of partner marketing program for Intel® Optane™ memory.
• Developed new business opportunities for Optane™ memory through primary and secondary research across 6 countries, resulting in identification of 150 potential software partnerships and $100m revenue opportunity
• Blueprinted partner marketing program to promote Optane™ memory by benchmarking against competitor programs, resulting in strategic and tactical opportunities to enhance partner success and grow market share

Marketing Consultant

• Led sales meetings for digital employee engagement product by analyzing customer pain points, creating value-based pitches and presenting demos to key decision makers, resulting in first client contract
• Supervised pilot implementation for enterprise clients, devising proof of concepts based on customer needs and managing requirements, increasing awareness and product trials
• As Subject Matter Expert, developed content for various award nominations showcasing employee engagement solution. Interviewed with 3 VP-level jury members to win 'Gamification in HR' award for the solution among 20 company nominations.

Presales

• Formulated go-to-market strategy for digital employee engagement product by working with Product Owner to define value proposition and customer acquisition process, resulting in 3 pilot projects
• Headed creation of product website by translating management vision into requirements and coordinating cross-functional execution among content, UX and engineering teams, releasing in record go-live time
• Built product roadmap by conducting competitor analysis, gathering feedback from prospective clients and presenting management with gap analysis to influence product strategy and prioritize new features
• Represented Cybage at conferences to drive thought leadership and managed cross-channel content for website, social media, collateral, and blog, creating consistent messaging and knowledge base for marketing and sales
• Created virtual product demo by prioritizing key features and storyboarding application walkthrough, enhancing product recall value among prospects and educating internal teams

Business Analyst

Selected among top 15 in cohort of 100+ new recruits to join the E-commerce Center of Excellence, I was among the technology frontrunners, building organizational capability on new technologies.
• Developed B2B and B2C e-commerce products on industry leading, SAP Hybris e-commerce platform,  following Agile development, using tools like Jira, Confluence, Bitbucket
• Delivered production support for Amway India's high-volume online business by performing quick analysis and issue resolution, achieving 99% SLA compliance and high client satisfaction
• Trained and onboarded new recruits on e-commerce industry fundamentals and SAP Hybris

Software Engineer

Jamboree Education Private Limited

I love breaking down complex concepts into simple, digestible chunks of information. And, I'm a linguistic nerd. Combining the two, I joined India’s leading test prep company as a Verbal Trainer for GRE and SAT. I spent my weekends coaching and mentoring 500+ students, helping them overcome their mental blocks and fears to ace these standardized tests. I also used my spare time to restructure the classroom training module to enhance concept retention.

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